Chris Rinaldi
Senior Director of Content Marketing at WORX- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Ryan Jakubowski
Chris is not just a top notch thinker and strategist, but also has the technical skills to help bring those ideas to the life. Over 6+ years working together, Chris was a catalyst for executing some of the most complex and time sensitive projects throughout the department. What's more, is that you can always count on Chris to bring some levity, humor and positive thinking to keep the team motivated and on task.
Michael Peluso
Chris is one of the smartest people I know. He combines that intelligence with a strong work ethic, which adds up to being a productive and passionate professional. Chris was instrumental in creating focus on brand awareness and lead generation, delivering a new website on a tight deadline, as well as managing our ongoing online marketing campaigns. He’s a strategic thinker, creative writer, and diligent performer. I highly recommend Chris for any senior-level marketing role, especially one that taps into his decades of digital expertise.
Ryan Jakubowski
Chris is not just a top notch thinker and strategist, but also has the technical skills to help bring those ideas to the life. Over 6+ years working together, Chris was a catalyst for executing some of the most complex and time sensitive projects throughout the department. What's more, is that you can always count on Chris to bring some levity, humor and positive thinking to keep the team motivated and on task.
Michael Peluso
Chris is one of the smartest people I know. He combines that intelligence with a strong work ethic, which adds up to being a productive and passionate professional. Chris was instrumental in creating focus on brand awareness and lead generation, delivering a new website on a tight deadline, as well as managing our ongoing online marketing campaigns. He’s a strategic thinker, creative writer, and diligent performer. I highly recommend Chris for any senior-level marketing role, especially one that taps into his decades of digital expertise.
Ryan Jakubowski
Chris is not just a top notch thinker and strategist, but also has the technical skills to help bring those ideas to the life. Over 6+ years working together, Chris was a catalyst for executing some of the most complex and time sensitive projects throughout the department. What's more, is that you can always count on Chris to bring some levity, humor and positive thinking to keep the team motivated and on task.
Michael Peluso
Chris is one of the smartest people I know. He combines that intelligence with a strong work ethic, which adds up to being a productive and passionate professional. Chris was instrumental in creating focus on brand awareness and lead generation, delivering a new website on a tight deadline, as well as managing our ongoing online marketing campaigns. He’s a strategic thinker, creative writer, and diligent performer. I highly recommend Chris for any senior-level marketing role, especially one that taps into his decades of digital expertise.
Ryan Jakubowski
Chris is not just a top notch thinker and strategist, but also has the technical skills to help bring those ideas to the life. Over 6+ years working together, Chris was a catalyst for executing some of the most complex and time sensitive projects throughout the department. What's more, is that you can always count on Chris to bring some levity, humor and positive thinking to keep the team motivated and on task.
Michael Peluso
Chris is one of the smartest people I know. He combines that intelligence with a strong work ethic, which adds up to being a productive and passionate professional. Chris was instrumental in creating focus on brand awareness and lead generation, delivering a new website on a tight deadline, as well as managing our ongoing online marketing campaigns. He’s a strategic thinker, creative writer, and diligent performer. I highly recommend Chris for any senior-level marketing role, especially one that taps into his decades of digital expertise.
Credentials
-
Conversational Marketing Certified
DriftDec, 2021- Sep, 2024
Experience
-
WORX
-
Burkina Faso
-
Construction
-
Senior Director of Content Marketing
-
Nov 2022 - Present
• Create, review, and distribute marketing communications content on behalf of client partners. • Consult with client partners as both an account director and content leader. • Collaborate with colleagues in the branding, digital, and marketing competencies to generate content strategy and tactics. • Provide research and data analytics related to content and marketing strategy, content in communications, and the influence of content on client partners’ Key Performance Indicators. • Mentor colleagues to grow both their capabilities and responsibilities within the agency. • Lead and support new business efforts related to content marketing scopes of work. • Manage the Content Marketing Specialist and report to the Vice President of Account Supervision. Show less
-
-
-
Rectangle Health
-
United States
-
Financial Services
-
100 - 200 Employee
-
Senior Director of Digital Marketing
-
Jan 2022 - Oct 2022
• Oversee the digital strategy of healthcare technology company, directing website, email marketing, social media marketing, SEO, and SEM. • Utilize multiple electronic platforms including WordPress CMS, Salesforce CRM, and HubSpot marketing automation for increasing brand awareness and improving lead generation, contributing to over 130% lift in website traffic and sustained growth in web leads MoM and YoY. • Consult internal stakeholders and coordinate external vendors to plan web-based projects, including the management of a $250,000 digital marketing plan focusing on search, social, and display advertising. • Launch of new company website on a three-month deadline, resulting in an executive award.• Advise on brand refresh to reflect SaaS, recommending a cohesive consolidation, as well as the activation of elevated logo, brand colors, and image system through digital channels.• Coordinate with managers, designers, writers, and developers to produce integrated marketing campaigns, such as online promotions, incentive programs, retargeting ads, content marketing, webinar registrations, and product launches – meeting deadlines 100% of the time. • Establish content strategy, including the development of editorial calendar, preparing creative briefs, concepting creative, researching topics, writing blogs, and publishing articles.• Set digital marketing budget and goals, as well as implement online policies and guidelines. • Produce website performance reports and online marketing presentations. • Manage the Interactive Marketing Manager, directing projects, providing guidance, editing copy, reviewing content, and approving work. • Report to Executive Vice President of Marketing, building department, developing strategy, recruiting talent, recommending tactics, supporting colleagues, and writing C-level content. Show less
-
-
Digital Marketing Director
-
Jul 2020 - Dec 2021
• Coordinate, research, concept, and execute digital strategy for healthcare payments company. • Plan the redesign, architecture, management, and maintenance of consumer-facing website. • Assist with internal customer relationship management and marketing automation processes. • Support field sales, enterprise engagements, and partnership relationships with website promotions and online marketing tactics.
-
-
-
ZAG Interactive
-
United States
-
Technology, Information and Internet
-
1 - 100 Employee
-
Senior Manager Marketing Strategy
-
Mar 2020 - Jul 2020
• Coordinate, research, concept and execute multiple online marketing retainers for financial institutions, including social media marketing, search engine marketing, search engine optimization, and data analytics. • Plan several award-winning site redesign projects for banks and credit unions, including site architecture, design strategy, promotional plan, content writing, and quality assurance. • Mentor junior members with tactical guidance, client engagements, and internal processes. • Support business development with pitch presentations and proposal writing. Show less
-
-
Senior Digital Strategist
-
Oct 2017 - Feb 2020
• Research, concept and execute marketing campaign strategies, including social media marketing, SEO, PPC, and analytics for client retainers. • Lead website redesign project strategic tasks, including: site mapping, design templates, wireframing, usability testing, content strategy, personalization strategy, and launch campaigns. • Support the concepting and execution of internal business development campaigns. • Assist with internal marketing tactics, including social media marketing and blog writing. Show less
-
-
Digital Strategist
-
Nov 2013 - Sep 2017
• Conduct online research and synthesize insights for clients and agency. • Monitor brand health and orchestrate integrated marketing campaigns. • Brief and collaborate with interactive designers and developers.
-
-
-
Adams & Knight
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Social Media Director
-
Aug 2012 - Nov 2013
• Leverage social media channels and produce engaging content for clients and agency.• Develop plans and prioritize online initiatives, which can fulfill business objectives.• Produce interactive projects and manage social media marketing programs.
-
-
Interactive Producer
-
Aug 2008 - Jul 2012
• Lead online initiatives through project kickoff and planning, design and development, quality assurance, implementation, and support.• Provide ongoing market intelligence in the interactive advertising space.• Collect, prepare, and distribute digital media assets to select media channels.• Manage interactive projects, including website development, email marketing, and Internet keyword campaigns, for healthcare and financial clients.• Contribute to interactive marketing strategies.• Coordinate interactive workflow, including working with clients and internal production to deliver projects on time, on spec, and on budget. Show less
-
-
Interactive Marketing Specialist
-
Aug 2007 - Jul 2008
• Manage traditional and interactive projects for healthcare and financial clients.• Develop estimated job costs, objective briefs, marketing summaries, project plans, scopes, and billing.• Supervise and coordinate the work of the relevant production departments so that the campaign meets deadlines, budget, and objectives.
-
-
-
The Worx Group
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Project Manager
-
Mar 2002 - Aug 2007
• Manage print and web projects for a number of diverse clients in the healthcare, financial, retail, consulting, food service, and sports industries. • Manage print and web projects for a number of diverse clients in the healthcare, financial, retail, consulting, food service, and sports industries.
-
-
-
-
Copywriter
-
Nov 1998 - Feb 2002
• Concept ideas and wrote copy for advertising in a variety of media including print, radio, television, outdoor and internet applications for local and regional companies, national corporations, retail outlets, non-profit associations. • Edit, proofread, coordinate and assist in layout and production of ads. • Concept ideas and wrote copy for advertising in a variety of media including print, radio, television, outdoor and internet applications for local and regional companies, national corporations, retail outlets, non-profit associations. • Edit, proofread, coordinate and assist in layout and production of ads.
-
-
Education
-
1994 - 1998
Quinnipiac University
Bachelor of Science, Marketing -
1994 - 1998
Quinnipiac University - School of Business
B.S., Marketing -
1990 - 1994
Watertown High School
High school diploma -
1994 - 1998
Quinnipiac University
Bachelor's of Science, Marketing -
1994 - 1998
Quinnipiac University
Bachelor of Science - BS, Marketing -
1994 - 1998
Quinnipiac University
Bachelor's degree, Marketing
Community
