Chris Shaw
Regional Sales Manager at American Beverage Marketers- Claim this Profile
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Ronnie McNerney
It was a pleasure to work with Chris Shaw over the past 23 years. About ten years ago, he became director of distributors for Island Oasis. Chris always followed up on any question or concern we had as a distributor for Island Oasis in Maine, New Hampshire and Northern Vermont. He came up with creative sales incentives and always wanted to know what worked and what didn't in the field. He was always open to listening to our challenges as well as our success stories. If we had a question regarding anything at all to do with Island Oasis , whether is be accounting or a food scientist question, Chris always followed through , either getting us the answer or connecting us with the person who would know the answer. We always looked forward to our distributor meetings. This was a great time to to get reenergized for the next year and to hear about new products and marketing materials. Chris did such a great job at organizing these events. There would be a detailed agenda for the three day event and we always left with packets of information that he had organized in advance. His attention to detail is sorely missed. Chris Shaw would be a great asset to any company. Sincerely, Ronnie and Marty McNerney Owners Bev-Tech, Inc. 207-439-8061
LinkedIn User
Chris really knows his customers and sales representatives. I supported his division and staff and found he was a positive and well organized in the business and was a great contributor to giving and others further understanding of the operational aspects of Island Oasis' business/sales objectives and training needs. He was a great resource to me during my time at Island Oasis as a great senior colleague. I highly recommend him for his high caliber service to strategic developements in the company.
Ronnie McNerney
It was a pleasure to work with Chris Shaw over the past 23 years. About ten years ago, he became director of distributors for Island Oasis. Chris always followed up on any question or concern we had as a distributor for Island Oasis in Maine, New Hampshire and Northern Vermont. He came up with creative sales incentives and always wanted to know what worked and what didn't in the field. He was always open to listening to our challenges as well as our success stories. If we had a question regarding anything at all to do with Island Oasis , whether is be accounting or a food scientist question, Chris always followed through , either getting us the answer or connecting us with the person who would know the answer. We always looked forward to our distributor meetings. This was a great time to to get reenergized for the next year and to hear about new products and marketing materials. Chris did such a great job at organizing these events. There would be a detailed agenda for the three day event and we always left with packets of information that he had organized in advance. His attention to detail is sorely missed. Chris Shaw would be a great asset to any company. Sincerely, Ronnie and Marty McNerney Owners Bev-Tech, Inc. 207-439-8061
LinkedIn User
Chris really knows his customers and sales representatives. I supported his division and staff and found he was a positive and well organized in the business and was a great contributor to giving and others further understanding of the operational aspects of Island Oasis' business/sales objectives and training needs. He was a great resource to me during my time at Island Oasis as a great senior colleague. I highly recommend him for his high caliber service to strategic developements in the company.
Ronnie McNerney
It was a pleasure to work with Chris Shaw over the past 23 years. About ten years ago, he became director of distributors for Island Oasis. Chris always followed up on any question or concern we had as a distributor for Island Oasis in Maine, New Hampshire and Northern Vermont. He came up with creative sales incentives and always wanted to know what worked and what didn't in the field. He was always open to listening to our challenges as well as our success stories. If we had a question regarding anything at all to do with Island Oasis , whether is be accounting or a food scientist question, Chris always followed through , either getting us the answer or connecting us with the person who would know the answer. We always looked forward to our distributor meetings. This was a great time to to get reenergized for the next year and to hear about new products and marketing materials. Chris did such a great job at organizing these events. There would be a detailed agenda for the three day event and we always left with packets of information that he had organized in advance. His attention to detail is sorely missed. Chris Shaw would be a great asset to any company. Sincerely, Ronnie and Marty McNerney Owners Bev-Tech, Inc. 207-439-8061
LinkedIn User
Chris really knows his customers and sales representatives. I supported his division and staff and found he was a positive and well organized in the business and was a great contributor to giving and others further understanding of the operational aspects of Island Oasis' business/sales objectives and training needs. He was a great resource to me during my time at Island Oasis as a great senior colleague. I highly recommend him for his high caliber service to strategic developements in the company.
Ronnie McNerney
It was a pleasure to work with Chris Shaw over the past 23 years. About ten years ago, he became director of distributors for Island Oasis. Chris always followed up on any question or concern we had as a distributor for Island Oasis in Maine, New Hampshire and Northern Vermont. He came up with creative sales incentives and always wanted to know what worked and what didn't in the field. He was always open to listening to our challenges as well as our success stories. If we had a question regarding anything at all to do with Island Oasis , whether is be accounting or a food scientist question, Chris always followed through , either getting us the answer or connecting us with the person who would know the answer. We always looked forward to our distributor meetings. This was a great time to to get reenergized for the next year and to hear about new products and marketing materials. Chris did such a great job at organizing these events. There would be a detailed agenda for the three day event and we always left with packets of information that he had organized in advance. His attention to detail is sorely missed. Chris Shaw would be a great asset to any company. Sincerely, Ronnie and Marty McNerney Owners Bev-Tech, Inc. 207-439-8061
LinkedIn User
Chris really knows his customers and sales representatives. I supported his division and staff and found he was a positive and well organized in the business and was a great contributor to giving and others further understanding of the operational aspects of Island Oasis' business/sales objectives and training needs. He was a great resource to me during my time at Island Oasis as a great senior colleague. I highly recommend him for his high caliber service to strategic developements in the company.
Experience
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American Beverage Marketers
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United States
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Manufacturing
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1 - 100 Employee
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Regional Sales Manager
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Nov 2013 - Present
American Beverage Marketers is committed to long-term worldwide leadership in the development, marketing and the sale of premium liquid cocktail mixes. The company prides itself on better serving the needs of its customers through a philosophy of narrow focus and extreme specialization, concentrating solely on the cocktail mix category. The company's headquarters is a newly remodeled, state of the art production facility designed exclusively for the development, manufacture and processing of liquid cocktail mixes. American Beverage Marketers is known throughout the industry for developing innovative packaging that sets its brands apart from the competition and clearly enhances the user experience. In an era of increasing corporate diversifications, American Beverage Marketers is proud to focus exclusively on liquid cocktail mixes, from the beginning of the distribution chain to the end. Show less
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Area Sales Manager
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Jan 2011 - Oct 2013
Responsibe for sales execution in all local, regional and national Large store home market accounts. Responsible for the execution of all sales priorities. Work to build relationships with Large home market accounts including Stop & Shop, Shaw's, Target and Wal-Mart. Serving as the connection point with store level leadership in operations. Accountable for selling in and adherence to calendar marketing agreements. Responsible for identifying and developing core talent, including stewardship of the Large Store Sales Team (including 4 District Sales Managers and 8 Account Managers). Responsible for driving collaboration between supply chain and field sales execution including sales / delivery route planning. Execute and fulfill all channel, package and pricing plans provided by the Commercial Leadership Team. Provide a feedback loop to the Director of Sales on marketplace conditions (includes competition, channel plans, pricing, architecture) Show less
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District Sales Manager
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Apr 2009 - Jan 2011
Responsible for driving shareholder value through the maximization of market share, sales, and profits. Effectively lead trade execution through the management of field personnel within a designated sales district. Develop and maintain positive customer relationships with Key Accounts including CVS, Hess, Walgreens, Riteaid and 7/11.- Staff, train, evaluate and develop team members.- Drive incremental sales through superior trade execution- Responsible for the coaching, developing and encouraging excellence from a diverse team. - Directly responsible for the management, planning, and administration of sales and distribution of a designated sales district. - Manage sales, profit and operational expenses for designated sales district. - Manage within labor and OPEX budget - Monitor market execution and merchandising standards compliance. Show less
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Island Oasis
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United States
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Food and Beverage Services
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1 - 100 Employee
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Director of Distributor Sales
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Mar 2000 - Sep 2008
Managed a complex network of distributors in the USA and throughout the world involving: -distributor quotas and budgets -new business development -contract negotiations -new product launches -sales incentive programs -training sales representatives -ochestrating sales meetings -tradeshows -inventory management -develop and implementation of marketing programs -annual business reviews -liaison between Island Oasis and distributorsPersonally responsible for over $10 million in annual salesConsistently grew exisiting business nearly 10% per year31% increase in revenue during the past three yearsIdentified and sold new distributors Show less
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Training Manager
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May 1995 - Mar 2000
Oversaw the training and development of sales representatives including: -personal training/mentorship -developed the training program for all new sales representatives -presentation critiques -conducted classroom training -travel with representatives in their markets -coaching of underperforming representatives
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Sales Representative
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Jun 1988 - May 1995
Managed a base of over 200 accounts involving: -marketing programs -accounts receivable management -conducted sales presentations -equipment installation and serviceConsistently expanded customer base via referrals and cold callingExceeded quota consistently every month 1993-1995Consistently rated in top 10% of all sales reps (revenue and quota)
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Education
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1984 - 1988
Providence College
Bachelor of Science, Mangement - Marketing -
1981 - 1984
Needham High School
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