Experience

International Tourism Group

• France
• Advertising Services
• 1 - 100 Employee

• Director and Company Secretary

  • Sep 2021 - Present

  Madrid, Community of Madrid, Spain For years my dream has been to create a truly European, if not global, tourism marketing agency that will have the scale, the resources and the energy to disrupt and transform the way tourism is marketed. After 30 years I am proud to see this dream coming true through the coming together of the continent’s most respected travel and tourism experts to create a new type of entity geared towards helping tourism businesses recover and thrive in a rapidly changing landscape. It is my honour to be… Show more For years my dream has been to create a truly European, if not global, tourism marketing agency that will have the scale, the resources and the energy to disrupt and transform the way tourism is marketed. After 30 years I am proud to see this dream coming true through the coming together of the continent’s most respected travel and tourism experts to create a new type of entity geared towards helping tourism businesses recover and thrive in a rapidly changing landscape. It is my honour to be company secretary and board member of this unique entity. With offices in Amsterdam, Paris, Munich, Madrid, Milan, Frankfurt and London; International Tourism Group provides flexible access to the European market, unrivalled intelligence and an efficient way to reach the world’s most valuable travelling audience. Show less



Travellyze

• Spain
• Market Research
• 1 - 100 Employee

• Business Owner

  • Apr 2021 - Present

  Madrid, Community of Madrid, Spain Travellyze is buisness intelligence tool for the tourism industry. Built on a unique data capture methodology and complex analytics algorithms it is capable of measuring destination image and provide precise business intelligence and market insights for travel and tourism. The first version of the online Travellyze platform, limited to European market data, has been a clear proof of concept for the technology, statistical accuracy and business model and the platform is attracting more and more… Show more Travellyze is buisness intelligence tool for the tourism industry. Built on a unique data capture methodology and complex analytics algorithms it is capable of measuring destination image and provide precise business intelligence and market insights for travel and tourism. The first version of the online Travellyze platform, limited to European market data, has been a clear proof of concept for the technology, statistical accuracy and business model and the platform is attracting more and more recognition from satisfied clients and prestigious industry bodies. I was involved in the original roll out of the SaaS version and as a user I was so impressed at how this tool could completely change the way we build tourism marketing strategies for our clients that...well... I acquired the business. Show less



Interface Tourism

• France
• Public Relations and Communications Services
• 1 - 100 Employee

• CEO

  • Jan 2010 - Present

• CEO Interface Tourism Spain

  • Jan 2010 - Present



Government of Oceana

• Virtual Minister of Tourism ;-)

  • Jul 2013 - Sep 2021

  Oceana Don't take this too seriously as it is a bit a fun but actually a fascinating exercise in "blue ocean" thinking. Oceana is a new State, established over the Old Spanish Territories in Oceania. Having spent years advising tourism ministers of different countries it is a great honor to have been asked by the founding fathers of Oceana to develop a sustainable and responsible tourism marketing policy. For information about Oceana, please visit http://www.estadodeoceana.org/en/



MMGY Global

• United States
• Advertising Services
• 200 - 300 Employee

• Director Global Strategies and Client Services

  • Jan 2015 - Mar 2020

  Madrid Area, Spain International expansion of the leading tourism marketing agency in the USA.



Moonshine Marketing

• Advertising Services
• 1 - 100 Employee

• Owner CEO

  • Sep 1988 - Jan 2010

  Destination marketing agency which I set up myself while at University at just 19 years of age. In January 2010 Moonshine became the Spanish office of Interface Tourism Spain (the leading tourism marketing group in Europe)