Local SEO Analyst

• Jan 2022 - Present

Managing Partner

• Nov 2010 - Present

Co-developed, launched, & run daily operations for the first all-in-one patient acquisition, retention & review management platform for dentists in North America. 💬⭐⭐⭐⭐⭐ • Manage combined $600K+ Search, Display, Remarketing, & Social Ads budget. • Certified Google Partner Individual & Agency. • Published one of the first dental practice social media case studies - Dentistry Scotland | August 2011. • Invitee Keynote Speaker – Internet Marketing Conference, Stockholm, Sept. 2011. • Increased subscriptions from 0 to 1,100+ members. Show less

Founder

• Nov 2010 - Present

A hyperlocal digital marketing & advertising agency serving local businesses in North County San Diego. Oversee daily operations & account management. • Oversee daily operations & key account management. • Design, develop & optimize digital advertising, social media marketing & local SEO campaigns. • Consistently exceed ROI benchmarks for all advertising clients within 90 days. • Management of $20K Google Grants Ads budget. • Grew customer base from 0 to 30+ clients. A hyperlocal digital marketing & advertising agency serving local businesses in North County San Diego. Oversee daily operations & account management. • Oversee daily operations & key account management. • Design, develop & optimize digital advertising, social media marketing & local SEO campaigns. • Consistently exceed ROI benchmarks for all advertising clients within 90 days. • Management of $20K Google Grants Ads budget. • Grew customer base from 0 to 30+ clients.

Marketing Director

• Sep 2014 - Mar 2015

DDS Referral Pad was a referral network exclusive to dentists. Led start-up efforts to acquire & retain member dentists to improve referral workflow for dentists & dental specialists. • Daily start-up marketing operations & key account management. • Created company marketing plan & lead acquisition advertising strategy. • Designed, developed & optimized digital advertising, social media marketing & local SEO campaigns. • Increased website traffic 900% in first 6 months. • Responsible for corporate social media communications calendar & content development. Show less

Business Development

• 2012 - 2012

Recruited & managed business affiliate relationships to diversify B2B lead generation strategies. B2B lead generation platform connecting businesses & business service providers. • Managed new business partnership development via affiliate marketing relations. • Oversaw affiliate B2B lead generation campaigns for business services verticals in 30+ categories. • Served as ROI driven liaison between sales, QA, and marketing departments to maximize lead acquisition strategies and tactics. Show less

Marketing Consultant

• Nov 2009 - Nov 2010

Dental practice marketing communications consultant & management coach for an industry leader in dental practice marketing continuing education. • Managed daily account management and member communications servicing 70-120 high-value clients. • 15% increase in existing customer sales 1st week of product launch. • Initiated social media strategy, tactics, and execution. • Reduced client cancellations 20% & generated $27K additional upsell revenue 1st launch. Dental practice marketing communications consultant & management coach for an industry leader in dental practice marketing continuing education. • Managed daily account management and member communications servicing 70-120 high-value clients. • 15% increase in existing customer sales 1st week of product launch. • Initiated social media strategy, tactics, and execution. • Reduced client cancellations 20% & generated $27K additional upsell revenue 1st launch.

Client Retention Manager

• Jul 2004 - Nov 2010

Creative consulting, copywriting, and communication to systematically increase online marketing results for clients while simultaneously reducing support expenditures and customer churn rate. Worked directly with VP Sales & Marketing, led efforts in retaining an increased cross section of membership; pioneered a team formatted system in the development and execution of retention strategies. • Initiated new tracking metrics for customer retention with goal of 20% decreased churn rate. • Reduced cancellations by 25%+ 1st QTR of implementation (Q3-2008). • Developed new communications schedule resulting in 33% increase of referrals in first 6 months. • Leader in Sales Division for hours accrued in product and industry continuing education. Show less

Print Advertising Sales

• Mar 2007 - Feb 2009

Partnered with CEO to plan and develop ad sales revenue for launch of inaugural The Surfing Yearbook annual. In charge of daily phone contacts to both industry advertisers and non-endemic brands. • Sole U.S. based representative for Surfersvillage.com and The Surfing Yearbook. o Attended local ASR shows to meet and qualify prospects for print ad sales. o Developed reseller program for Yearbook launch and streamlined digital advertising costs. • Initiated cross promotional opportunities with local vendors, travel destinations, and surf camps. Show less

Advertising Sales Manager/Associate Editor

• Mar 2003 - Oct 2004

Founding member of 12 person team responsible for production, distribution, advertising & marketing of the first all-college sports & lifestyle magazine in the nation - In the Clutch Magazine. • Prepared & developed media kit, ad unit pricing, circulation & demographic profiles. • Conducted sales presentations, coordinated RFPs, negotiated contracts, & closed advertising sales. • Managed $400K monthly advertising & circulation budget. • Forged profitable relationships with print media managers, and F500 ad agency media planners. Show less