Experience

Oobli

• United States
• Biotechnology Research
• 1 - 100 Employee

• Head of Brand & Comms

  • Jan 2023 - Present

  Leading: - brand - comms - content - storytelling - awareness - SEO and more... Leading: - brand - comms - content - storytelling - awareness - SEO and more...



Supergut

• United States
• Food and Beverage Services
• 1 - 100 Employee

• VP of Content

  • Nov 2019 - Dec 2022

  • Leading brand and content development, managing a team of designers, copywriters, editors, creators, community and social media managers to lead a world-class, content-first brand • Built creative and SEO programs from the ground up with more than 60% lift in organic search rankings for primary keywords • Serve as a key member of the leadership team, and helped inform initial product launch, GTM fit, audience segmentation, as well as ongoing audience expansion and consumer research • Oversaw the strategy and launch of a world-class customer community, benchmarked against Peloton • Play an integral role in product innovation, nutrition research, and market fit for future product pipeline • Developed and tested brand and site-wide messaging against new audiences and segments Show less



Tala

• Financial Services
• 400 - 500 Employee

• Director, Global Brand

  • Jun 2018 - Nov 2019

  - Managing and building the foundation and strategy for web, social, content, SEO, and internal creative. - leading global brand strategy and best practices across 4 unique countries/markets - Managing and building the foundation and strategy for web, social, content, SEO, and internal creative. - leading global brand strategy and best practices across 4 unique countries/markets



Udacity

• United States
• E-learning
• 700 & Above Employee

• Director of Marketing

  • Jun 2016 - May 2018

  Leading brand marketing and strategic content marketing efforts to drive brand awareness and contribute to acquisition targets. I led a growing brand creative team and large-scale brand projects including TV/streaming, web design, out of home, video and visual branded content and more. I’ve been heavily involved in paid/performance marketing efforts along with overseeing social media and content strategy. I’ve also been essential in working tightly with our core product team across the company in launching and branding Udacity products to change the face of global education and grow our student base.A couple recent highlights:- Led development of Udacity's first branded podcast, "The Drawing Board," which peaked in the iTunes overall top 50. - Led creation of Udacity Talks, a streaming video series featuring Silicon Valley's biggest influencers and personalities. Former guests include iPod/Nest founder Tony Fadell and head of Google X Astro Teller. Show less

• Senior Marketing Manager

  • Jan 2015 - Jun 2016

  Udacity is changing peoples' lives through democratizing education all over the world. Through our Nanodegree programs, we teach people skills to become career-ready and land jobs.- Own Udacity branded content and long-term B2C campaign calendar- Launched Udacity Talks Livestream Video Series—the biggest names in Silicon Valley, including Tony Fadell and Astro Teller—with live Q&A and exclusive student access- Produce both large- and small-scale content including infographics, videos, interactive features and partnered student stories- Oversee social media marketing program- Manage paid social and searchExecute email campaigns from inception to execution to consumer audience of 2MM+- Write copy and lead direction for campaigns, including both large promos and focused nurture stream, including social media campaigns- Create targeted campaign streams to increase user engagement- Analyze and report statistics with Marketo and Google Analytics to identify short- and long-term trends- Created and currently manage Udacity “Guides,” a graduate ambassador group for events, product feedback and brand engagement- Produce weekly student stories—both videos and written pieces—featuring students and graduates for email campaigns and website/blog spots- Created initial brand style guide to implement a unified Udacity voice and tone- Collaborate and contribute content to various marketing campaigns including social, events, paid media and more. Show less



Fitbit (now part of Google)

• United States
• Wellness and Fitness Services
• 500 - 600 Employee

• Global Social Media and Content Marketing Manager

  • Nov 2013 - Dec 2014

  Fitbit helps people lead healthier, more active lives through everyday wearable technology. Health and fitness is a huge passion of mine, so I love to combine that passion with my expertise and vision for social media, content and community. Fitbit is an exciting company with great products and people, and a breeding ground for creativity. Here's what I did at Fitbit: • Manage Fitbit global social media strategy and execution • Develop and manage ambassador program including contracts, social media content and ongoing relationships • Lead editorial calendar and planning for all global social media and company blog content • Measure and report social analytics/statistics to improve reach, engagement and grow customer base and ROI • Tell creative lifestyle and data stories through video and visual content • Produce lifestyle and product videos including how-to and Q&A content • Implemented redesigned Fitbit Blog • Work with HR team to develop and showcase events both internally and externally • Leverage corporate wellness program to highlight corporate Fitbit success stories featuring organizations including pro sports teams and large healthcare companies • Align with PR team to create internal and external Fitbit brand messaging • Work with recruiting to increase Fitbit recruitment efforts • Lead cross-functional communication within multiple Fitbit teams to improve social marketing brand presence Show less



Clif Bar & Company

• United States
• Manufacturing
• 500 - 600 Employee

• Social Media Manager

  • Apr 2010 - Nov 2013

  All the things you may have heard about Clif Bar as a company are probably true. It's an absolutely amazing place to work. The people are smart, motivated and genuine—many of whom are now lifelong friends. The culture and work/life balance is second to none. The sense of adventure is everywhere. I was lucky enough to spearhead the social media and community program from the ground up. Every single day brought a new opportunity or challenge, and I am proud of every day I spent helping Clif succeed. • Launched Clif Bar's social media efforts from the ground up, growing Clif's community from zero to 1/4 million in less than two years. • Planned, created and managed all company social media efforts including Twitter, Facebook, Instagram, Pinterest, YouTube and multiple blogs • Acted as public-facing evangelist for Clif Bar and Clif Bar brands • Managed and optimized social media ad campaigns • Spearheaded unique ways to launch new Clif Bar products, including a cross-functional campaign that included a branded, custom Shopify storefront • Created and curated branded video content, telling overall brand stories through videos • Measured and reported social growth to analyze and optimize programs • Created company-wide social media “best practices” guidelines • Produced internal video content for distribution via Clif social channels • Hosted on-campus social media courses to increase employee social education (e.g., Twitter 101) • Produced bimonthly Clif Bar & Company email newsletter • Helped launch coffee program, while serving as coffee resource and guest barista throughout tenure • Designed a recipe-sharing Tumblr blog for Clif employee-run restaurant Show less



Sony Interactive Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Specialist, Social Media

  • 2008 - Apr 2010

  Flashback to the social media landscape in 2008. Facebook and Twitter were just starting to explode, but brands were still experimenting with how to best use the growing communities. Corporate blogs were becoming an effective way to reach consumers from a direct perspective. So the time was ripe for smart experimentation. At PlayStation, I managed the daily operation of massive PlayStation corporate blog, authored and edited blog content, managed posting schedule, produced (shoot, host and edit) weekly video content, covered industry events, collaborated with multiple internal teams on blog content, hosted live meetups in various cities, virtual meetups, Twitter contests, live Q&A and more. I learned and accomplished so much during my time at PlayStation, and that experience helped propel my career in social and content marketing. • Managed daily operation of PlayStation social media efforts including PlayStation Blog, Twitter and Facebook • Served as public-facing evangelist for PlayStation • Measured weekly social media data and review results to continually improve program • Coordinated with internal PlayStation groups (marketing, PR, events, developers) and external agencies and gaming studios to plan and execute marketing and social-media projects • Produced weekly PlayStation web video content, edited using Final Cut Pro • Interacted with PlayStation community via Blog, Twitter, Facebook, forums and live meet-ups • Planned and executed live community events and contests, including live text and video chats • Responded to consumer/community questions and complaints via social media vehicles and email • Launched PlayStation's first internal podcast Show less



Foundry Germany

• Germany
• Book and Periodical Publishing
• 1 - 100 Employee

• Senior Editor

  • Jul 2005 - Nov 2008

  Working for a magazine is a science. It's a perfect combination of writing and editing, data analysis and gut feeling. Figuring out what prompts a potential reader to pick up a magazine from a newsstand is an ever-changing art. I learned how to analyze data to build readership, putting that knowledge to work crafting cover cuts, authoring and editing GamePro magazine and web content (across a variety of branded sites and blogs), managing a team of six editors (including a list of external freelancers and budget), writing daily web news stories, negotiating magazine cover stories and much more. GamePro brought constant challenges. Figuring out how to increase readership during a time of print magazine decline was not an easy task. So we took risks every single day to raise the quality or writing and art to keep things moving in the right direction. Show less



PSE Magazine (Dimension Publishing)

• Senior Editor

  • Jun 2004 - Jul 2005

  Working for a print magazine and using my experience from a college career in English and writing, I authored and edited various types magazine content (gaming reviews, previews, tech reviews and cover stories) and covered industry events across the globe. Along the way, I managed monthly magazine content, worked with freelance writers and authored video game strategy guides published under Brady Games.

• Associate Editor

  • Jul 2003 - Jun 2004

  This is where I first cut real-world writing and editing chops. Back at this video game magazine, I wrote and edited various types of video game magazine content, and covered industry events across the world.