Experience

Disaronno International LLC

• Director of National Accounts, East

  • Sep 2018 - Present

  Develop and implement sales and marketing strategy to grow distribution in off-premise chains in the East Division for the distiller and distributor of the world's favorite Italian liqueur.• Manage relationships and business activities in the Eastern third of the United States.• Create and implement programs to maximize sales of a portfolio of products including Disaronno Amaretto, Writer’s Tear’s Irish Whiskey, The Irishman Founder’s Reserve Irish Whiskey, Tia Maria Coffee Liqueur, and Zucca Rabarbaro• Develop long-term relationship to drive business with accounts including Total Wine & More, ABC Fine Wine and Spirits, Military Worldwide, Publix Liquors, BJ’s Wholesale Clubs, Costco Northeast and Southeast Divisions, CVS, Southeast Grocers, Walgreens Florida, Wegman’s, Hannaford, Shaws , and Florida regional independent key accounts.• Oversee and coordinate new item introductions, promotional planning and execution at retail.



Infinium Spirits

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• National Account Manager - Off Premise, East

  • Nov 2016 - Sep 2018

  Hired to develop and execute effective programs to drive sales and market share in off-premise accounts for a family-owned spirits company which specializes in the import, sales, and marketing of its distinctive portfolio of brands.• Managed business and relationships which drove sales and margin growth by planning, developing, communicating, and selling-in brand priorities and strategic initiatives to big box stores, liquor stores, and supermarkets in the Eastern U.S.• Oversaw all new item introduction, promotional activity, and pricing communication to build the Infinium spirits portfolio and brand equity in local markets by developing wholesaler and retailer relationships, and providing superior service and support.• Represented all lines of product sold by Infinium Spirits including Seagram’s Vodka, Templeton Rye Whiskey, Corralejo Tequila, Fratelli Branca Brands, Crystal Head Vodka, Zaya Rum, Kerrygold Irish Cream, Santo Mezquila, and Koskenkorva Vodka.• Cultivated and strengthened relationships to optimize success and ensure Infinium brands received attention and focus.• Participated in chain account business reviews, identified sales opportunities, and offered actionable insights to drive growth.• Maintained an up-to-date knowledge of the industry, competitive activities, and market conditions to maximize success.



Pabst Brewing Company

• United States
• Food & Beverages
• 200 - 300 Employee

• Sales Director, Reyes Eastern Division

  • Jan 2016 - Oct 2016

  Led sales development and execution strategy with Reyes Beverage Group branch locations in the Eastern U.S. at one of the largest private beer companies in North America producing over 30 brands of beer and malt liquor.• Provided leadership and direction to three Area Sales Managers and three Retail Sales Managers to maximize performance and drive results in the Reyes East footprint with 25,000+ retail accounts selling 2.5 million cases of PBC products annually.• Performed regular market visits to branches including Gold Coast Beverage, Florida Distributing, Lee Distributing, Premium Distributing Virginia, Chesbay Distributing, Premium Distributing Maryland, and Premium Distributing DC.• Strengthened wholesaler relationships through a hands-on approach to coach and motivate sales team to sell the product portfolio of Pabst Blue Ribbon, Not Your Father’s Root Beer, Colt 45, Schlitz Malt Liquor, Woodchuck Cider and Tsingtao Beer.



Talking Rain Beverage Company

• Director of National Accounts, Southeast (2014 to 2015) | V.P. of Sales, Southeast (2008 to 2013)

  • 2008 - 2015

  Recruited and promoted to develop and sustain a business model for introduction of Sparkling ICE Water in eleven states for an industry-leading creator and promoter of the Sparkling Ice beverage line brands using innovative ingredients and ideas. • Led and directed a team of 18 direct reports managing multiple national account call points to consistently grow sales in the Southeast to 9 million cases annually for the beverage portfolio including Sparkling ICE Waters, Iced Tea, and Lemonade.• Recruited, interviewed, hired and trained a staff of 18 to oversee distributor sales goals; developed quarterly sales and execution goals for all Southeast Talking Rain sales employees, and conducted quarterly assessments for all personnel.• Managed a $720,000 sales, POS, digital marketing, and promotional budget with accountability for 25 SKUs of Sparkling ICE business generating $108 million in revenue and $32.4 million in profit in the Southeast footprint.• Negotiated and created contractual relationships with 88 DSD distributors (83 Budweiser, 5 MillerCoors) and signed each to exclusive territorial contracts to cover 100% county coverage for states of FL, GA, SC, NC, TN, AL, MS, LA, AR, and OK.• Developed and instituted annual sales and pricing goals for all key retail partners in the Southeast including: Kroger, Walmart, Publix, Ahold, Delhaize, Southeastern Grocers, Harris Teeter, Safeway, Sam’s Club, BJ’s Wholesale, Dollar General, Family Dollar, Costco (San Diego, Mexico and Northeast), Lowes Foods, Ingles, Rouses, Harps, Shaws, and Roche Brothers.



Constellation Wines U.S. - Icon Estates

• Director, National Accounts, Southeast

  • 2008 - 2008

  Led sales team, revenue, and profitable growth initiatives with major off-premise national accounts for the fine wine company of the U.S. premium and fine wine division of the world’s largest wine business.• Directed efforts to maintain and expand relationships, achieve sales quota, and accomplish strategic account objectives with key regional chains in the states of Florida, Georgia, North Carolina, South Carolina, Alabama, and Texas.• Cultivated and maintained relationships with to implement sales and promotional activities with key retail partners including Publix, Costco Southeast, Costco Texas, Harris Teeter, Southeastern Grocers, Randall’s, Tom Thumb, and ABC Fine Wine.• Inspired retail teams to implement strategic priorities and joint business plans to generate sales for a brand portfolio including Ruffino, Robert Mondavi, Simi, Estancia, Kim Crawford, Franciscan, Tintara, and Mount Veeder.



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Manager, National Accounts, Southeast

  • 2003 - 2008

  Oversaw the ground-up development of Red Bull Energy Drink in the states of Florida and Alabama for the U.S. division of the world’s best-selling energy drinks which also engages in sponsorship of multiple sports events.• Conducted all headquarter sales activities for key retailers including: Publix, Southeastern Grocers, Albertsons, Harris Teeter, Bruno’s Supermarkets, Circle K, 7-Eleven, Hess, ExxonMobil, ABC Fine Wine, Walgreens Florida, Eckerd Drugs, and CVS.• Grew the Red Bull brand distribution from only one SKU with no grocery and only a few small regional convenience chain authorizations, to 14 SKUs with 100% ACV in all Southeastern Grocers as well as 92% ACV in major convenience channel..



The Boston Beer Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Director, National Accounts, Southeast

  • 1995 - 2003

  Recruited to develop business for the Boston Beer portfolio with grocery and convenience chains in the Southeast market for the brewer and marketer of the Samuel Adams portfolio of beers including the flagship Boston Lager.• Managed sales development and account execution initiatives for the beer category within assigned decision points for Publix, Albertsons, Sweetbay, ABC Fine Wine, Costco Southeast, Sam’s Club, Harris Teeter, ExxonMobil, The Pantry and 7-Eleven.• Grew the Boston Beer portfolio of products from one SKU of Sam Adams Boston Lager to a portfolio of 34 different packages and styles into key retailers over a 5-year period; achieved and directed all activities to generate annual sales of $8 million.



Bacardi Martini USA

• District Manager

  • 1990 - 1995

  Recruited and relocated twice to provide oversight, strategy, and leadership of local sales and distribution efforts. Recruited and relocated twice to provide oversight, strategy, and leadership of local sales and distribution efforts.



E&J Gallo Winery

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Key Account Manager

  • 1987 - 1992

  Recruited to lead sales and profitability growth initiatives at convenience store chains in the Jacksonville market. Recruited to lead sales and profitability growth initiatives at convenience store chains in the Jacksonville market.