Experience

Coldwater Communications

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Director of Accounts and Business Development

  • Oct 2022 - Present

• Senior Communications Consultant

  • Jun 2020 - Present

  Consultant for Coldwater Communications- Created and managed PR campaigns and communications strategies for clients - Drafted engaging, effective press releases and media pitches - Consulted with clients to develop and edit compelling op-eds for national publication- Provided communications strategy advice to clients to align client comms with government agendas



BC Tech

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Senior Communications + Policy Manager

  • Aug 2018 - Oct 2020

  - Composed and updated BC Tech's policy platform - Conducted ongoing and ad-hoc member company, stakeholder and C-level consultations to develop informed policy briefs to address issues - Researched, composed and published informed and data-driven policy discussion papers, letters and proposals to influence policy asks across all levels of Government - Conferred with other national and regional policy development groups/organizations to further BC Tech’s policy priorities - Researched and wrote BC Tech Association’s policy and marketing publications - Wrote articles on policy and advocacy-related news, stories, announcements and insights on the tech sector from the BC Tech Association, ecosystem partners and government - Engaged with officials within the Federal, Provincial and Municipal government to advance our policy priorities and relevant tech community interests - Coordinated delegations and visits within BC and Ottawa with government officials to promote the tech industry and advance our policy agenda - Hosted and participated in events including government roundtables, meetings and innovation hub tours - Wrote policy-focused CEO speeches and talking points on a weekly basis - Engaged contractors (e.g. PR, videography) to extend BC Tech’s reach and impact - Produced persuasive writing, social media content, and video content and campaigns to explain BC Tech issues to the public and decision-makers Show less



Public Interest Advocacy Centre Canada

• Member, Board of Directors

  • Nov 2014 - Oct 2020

  PIAC is a national charity that focuses on regulatory intervention, policy research, and policy advocacy in the public interest. Its main files are in telecommunications, energy, privacy, and consumer protection in regulated industries. As a board member since 2014, I've worked to create a responsive social media and communications strategy in response to external challenges. During this time I've also worked collaboratively to set the organization's strategic vision and oversee its implementation. Show less



BC Financial Institutions Commission (FICOM)

• Canada
• Investment Banking

• Communications Officer

  • Sep 2017 - Aug 2018

  Led internal and external communications improvements. Developed communications products at the executive/CEO level. Was the project lead on Twitter strategy, and long-term website improvements. Led internal and external communications improvements. Developed communications products at the executive/CEO level. Was the project lead on Twitter strategy, and long-term website improvements.



VICE Media

• United States
• Marketing Services

• Freelance Reporter

  • Nov 2013 - Feb 2018

  Wrote informative, researched articles for a tech-savvy audience. Past topics include Canadian telecom and broadband policy, Canadian trade policy, and digital currency. My articles about the electricity consumption of bitcoin were the very first in mainstream news in 2015 and have been featured in "best of the web"​ roundups from Ars Technica, Bloomberg, and REDEF media. Wrote informative, researched articles for a tech-savvy audience. Past topics include Canadian telecom and broadband policy, Canadian trade policy, and digital currency. My articles about the electricity consumption of bitcoin were the very first in mainstream news in 2015 and have been featured in "best of the web"​ roundups from Ars Technica, Bloomberg, and REDEF media.


Elections BC
• Canada
• Government Administration
• 1 - 100 Employee
• Information Officer

  • Apr 2017 - May 2017


OpenMedia.org

• Canada
• Civic and Social Organizations
• 1 - 100 Employee

• Fundraising Manager

  • Mar 2013 - Jul 2016

  At OpenMedia, I worked closely with the campaigns team, engaging citizens online to provide input on digital policy for governments in Canada, the U.S., and Europe. Thanks to our work, citizens took over 1,000,000 actions to stand up for online innovation, user privacy, copyright reform, net neutrality, and affordable access to broadband and mobile internet service. As fundraising manager, I led grassroots fundraising staff, strategy, and implementation for an 800,000–member online community, increasing monthly income by 150% from 2013–2016 and powering our team's growth from 5 to 16 members. I developed and monitored performance metrics for our web, email, and CRM workflows to ensure that we were tracking our results and engaging in continuous improvement. I A/B/C tested visuals, copy, and UI to increase results by up to 500%. This process of experimentation, measurement, and analysis allowed our team to set and exceeded performance targets, such as fundraising one-time gifts from over 22,000 highly engaged donors. Of course, fundraising success depended on quickly finding out what was important to our community. I extracted key issues from complex policy problems to communicate clearly and successfully engage citizens online to advocate for change and support our work. Show less



Emblematic Group

• United States
• Entertainment Providers
• 1 - 100 Employee

• Press Officer

  • Jan 2015 - Jan 2015

  Exhibitor and team member for Project Syria, a virtual reality immersive journalism piece featured at Sundance Film Festival 2015. Exhibitor and team member for Project Syria, a virtual reality immersive journalism piece featured at Sundance Film Festival 2015.



United Community Services Coop

• Policy Researcher

  • Feb 2012 - Aug 2012

  As a freelancer, I researched social policies vis a vis community services across jurisdictions. In preparing a detailed report for senior staff, I quantitatively analysed data from the World Values Survey and Statscan and performed a wide-ranging literature review. The result: an actionable, evidence-based report advancing a provincial strategy for community service delivery. As a freelancer, I researched social policies vis a vis community services across jurisdictions. In preparing a detailed report for senior staff, I quantitatively analysed data from the World Values Survey and Statscan and performed a wide-ranging literature review. The result: an actionable, evidence-based report advancing a provincial strategy for community service delivery.



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Intern and Assistant Account Executive

  • Feb 2010 - Jun 2010

  As a PR intern, I successfully pitched stories to large and small media representing client interests on a wide variety of topics. I landed and coordinated multiple television interviews for client executives, leading to increased exposure for client campaigns. I also wrote numerous effective press releases and media advisories for client announcements. Finally, I gathered and analysed press coverage for market-leading brands, monitoring media to produce clean, usable datasets. As a PR intern, I successfully pitched stories to large and small media representing client interests on a wide variety of topics. I landed and coordinated multiple television interviews for client executives, leading to increased exposure for client campaigns. I also wrote numerous effective press releases and media advisories for client announcements. Finally, I gathered and analysed press coverage for market-leading brands, monitoring media to produce clean, usable datasets.



Canadian Foundation for AIDS Research

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Communications Intern

  • Nov 2009 - Feb 2010

  As a communications intern, I secured major coffee-chain sponsorship for Canfar's One Million Red Ribbons campaign, managing the relationship and powering volunteers with much-needed hot drinks on a very cold day. I also wrote sponsorship proposals, provided input on organizational communications strategy, formulated youth HIV/AIDS curriculum, and crafted informative web content. Additionally, I worked closely with the events team to co-ordinate logistics for the annual Bloor Street Entertains gala, raising over $400,000 for HIV/AIDS research. Show less