Experience

MyyTake
• India
• Technology, Information and Internet
• 1 - 100 Employee
• Member Board Of Directors

  • Mar 2021 - Sep 2023

Electronic Gaming Federation, Inc.
• United States
• Spectator Sports
• 1 - 100 Employee
• Member Board Of Directors

  • Jan 2019 - Jul 2023


Winning Streak Sports - A Granite Bridge Partners Company

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • Mar 2019 - Mar 2022

• Member Board Of Directors

  • Jan 2018 - Mar 2022



MP & Silva

• Wellness and Fitness Services

• MP & Silva Interim Global Commercial Partnerships Director

  • Aug 2017 - Jan 2019

• Senior Advisor to the Board and Management

  • 2015 - Jan 2019



IRG Sports + Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Vice Chairman of the Board & Chief Executive Officer; A TPG Specialty Lending Company

  • Feb 2015 - May 2017

  IRG is a portfolio company of TPG Specialty Lending (now Sixth Street Speciality Lending NYSE: TSLX) the USA based middle market direct originations investment platform of TPG Special Situations Partners, the credit and special situations platform of TPG, a global private investment firm with approximately $75 billion in assets under management. IRG Sports + Entertainment (IRGSE) — is a leading promoter of sports and live entertainment experiences and is the privately held parent company… Show more IRG is a portfolio company of TPG Specialty Lending (now Sixth Street Speciality Lending NYSE: TSLX) the USA based middle market direct originations investment platform of TPG Special Situations Partners, the credit and special situations platform of TPG, a global private investment firm with approximately $75 billion in assets under management. IRG Sports + Entertainment (IRGSE) — is a leading promoter of sports and live entertainment experiences and is the privately held parent company of International Hot Rod Association (IHRA) and International Drag Bike League (IDBL) sanctioning bodies. IRG owns and operates Palm Beach International Raceway (PBIR), Palm Beach Driving Club (PBDC), Memphis International Raceway (MIR), Cordova International Raceway (CIR), and Maryland International Raceway (MDIR). Owned and operated since January 2013 by IRGSE, the IHRA is the second-largest drag racing and third-largest motorsports sanctioning body in the world. Established in 1970, the organization manages three national touring series including the top level IHRA Drag Racing Series. With headquarters in Norwalk, Ohio, IHRA sanctions more than 110 motorsports facilities in the United States of America, Canada and Australia and has nearly 14,000 racers of all skill levels as members. IRGSE's subsidiaries now promote in excess 1,150 motorsports, live entertainment and corporate events annually at its venues and within its series. Show less IRG is a portfolio company of TPG Specialty Lending (now Sixth Street Speciality Lending NYSE: TSLX) the USA based middle market direct originations investment platform of TPG Special Situations Partners, the credit and special situations platform of TPG, a global private investment firm with approximately $75 billion in assets under management. IRG Sports + Entertainment (IRGSE) — is a leading promoter of sports and live entertainment experiences and is the privately held parent company… Show more IRG is a portfolio company of TPG Specialty Lending (now Sixth Street Speciality Lending NYSE: TSLX) the USA based middle market direct originations investment platform of TPG Special Situations Partners, the credit and special situations platform of TPG, a global private investment firm with approximately $75 billion in assets under management. IRG Sports + Entertainment (IRGSE) — is a leading promoter of sports and live entertainment experiences and is the privately held parent company of International Hot Rod Association (IHRA) and International Drag Bike League (IDBL) sanctioning bodies. IRG owns and operates Palm Beach International Raceway (PBIR), Palm Beach Driving Club (PBDC), Memphis International Raceway (MIR), Cordova International Raceway (CIR), and Maryland International Raceway (MDIR). Owned and operated since January 2013 by IRGSE, the IHRA is the second-largest drag racing and third-largest motorsports sanctioning body in the world. Established in 1970, the organization manages three national touring series including the top level IHRA Drag Racing Series. With headquarters in Norwalk, Ohio, IHRA sanctions more than 110 motorsports facilities in the United States of America, Canada and Australia and has nearly 14,000 racers of all skill levels as members. IRGSE's subsidiaries now promote in excess 1,150 motorsports, live entertainment and corporate events annually at its venues and within its series. Show less



Front Row Marketing Services

• United States
• Spectator Sports
• 1 - 100 Employee

• President, Front Row Marketing Services & Front Row Analytics; A Comcast Spectacor Company

  • 2011 - 2014

  ♦Operated via 35 multi-continent offices and is the stadia, sports media commercial rights and entertainment agency inside the greater Comcast ecosystem ♦Served as member of Senior operating management of Comcast-Spectacor ♦ Played an integral part in expanding upon the $5B revenue base of Comcast-Spectacor ♦Developed the company-wide CRM and sales planning tools for use by all new business Regional Vice Presidents; led the company to expand the commercial sales yield… Show more ♦Operated via 35 multi-continent offices and is the stadia, sports media commercial rights and entertainment agency inside the greater Comcast ecosystem ♦Served as member of Senior operating management of Comcast-Spectacor ♦ Played an integral part in expanding upon the $5B revenue base of Comcast-Spectacor ♦Developed the company-wide CRM and sales planning tools for use by all new business Regional Vice Presidents; led the company to expand the commercial sales yield spectrum ♦Managed all aspects of P&L including the reorganization of the operating group and the hiring additional senior executives from the NFL, AEG and IMG ♦Authored Commercial Sponsorship Standards & Practices Guidelines for all Global stadium and arena accounts ♦Created a single strategy for the umbrella positioning of Comcast-Spectacor and FRMS inside the Comcast ecosystem ♦Devised the Front Row Analytics industry leading live-tweeting of TV ad equivocation values in real time ✔Realized 40% YOY growth in new business and client portfolio revenue. ✔Re-positioned FRMS/Comcast-Spectacor for future development inside the Comcast umbrella as the integrator of Comcast-Spectacor assets in major league teams, sports properties, stadia, sports networks and consumer facing brands. ✔Acquired new major clients from Fiesta Bowl, America’s Cup, World Cup, Breeders Cup, EPL, NASCAR, IndyCar, F1, Major League Teams and multiple College championships and league accounts ✔Secured the Naming Rights of multiple venues in major and minor league sports ✔Represented FRMS/CS at Annual NBA Marketing Summit in LA; included a keynote presentation on COI ✔Executed the inaugural FIFA Trophée Des Champions game in US market with the French Ligue 1 (LFP); developed an integrated TV distribution plan that saw 70M households and over 100 countries accept the TV feed including Comcast-owned sports networks in US ✔Represented the company in 2014 World Cup stadium negotiations – Belo Horizonte Venue Show less ♦Operated via 35 multi-continent offices and is the stadia, sports media commercial rights and entertainment agency inside the greater Comcast ecosystem ♦Served as member of Senior operating management of Comcast-Spectacor ♦ Played an integral part in expanding upon the $5B revenue base of Comcast-Spectacor ♦Developed the company-wide CRM and sales planning tools for use by all new business Regional Vice Presidents; led the company to expand the commercial sales yield… Show more ♦Operated via 35 multi-continent offices and is the stadia, sports media commercial rights and entertainment agency inside the greater Comcast ecosystem ♦Served as member of Senior operating management of Comcast-Spectacor ♦ Played an integral part in expanding upon the $5B revenue base of Comcast-Spectacor ♦Developed the company-wide CRM and sales planning tools for use by all new business Regional Vice Presidents; led the company to expand the commercial sales yield spectrum ♦Managed all aspects of P&L including the reorganization of the operating group and the hiring additional senior executives from the NFL, AEG and IMG ♦Authored Commercial Sponsorship Standards & Practices Guidelines for all Global stadium and arena accounts ♦Created a single strategy for the umbrella positioning of Comcast-Spectacor and FRMS inside the Comcast ecosystem ♦Devised the Front Row Analytics industry leading live-tweeting of TV ad equivocation values in real time ✔Realized 40% YOY growth in new business and client portfolio revenue. ✔Re-positioned FRMS/Comcast-Spectacor for future development inside the Comcast umbrella as the integrator of Comcast-Spectacor assets in major league teams, sports properties, stadia, sports networks and consumer facing brands. ✔Acquired new major clients from Fiesta Bowl, America’s Cup, World Cup, Breeders Cup, EPL, NASCAR, IndyCar, F1, Major League Teams and multiple College championships and league accounts ✔Secured the Naming Rights of multiple venues in major and minor league sports ✔Represented FRMS/CS at Annual NBA Marketing Summit in LA; included a keynote presentation on COI ✔Executed the inaugural FIFA Trophée Des Champions game in US market with the French Ligue 1 (LFP); developed an integrated TV distribution plan that saw 70M households and over 100 countries accept the TV feed including Comcast-owned sports networks in US ✔Represented the company in 2014 World Cup stadium negotiations – Belo Horizonte Venue Show less



SKI & Company

• United States
• Advertising Services
• 1 - 100 Employee

• Founder, President & CEO

  • 2002 - 2009

  ♦Oversaw all aspects of daily business operations of company and related agencies and divisions; focused on content creation, sponsor affiliation, activation, and business development ♦Drove strategic plans including all business development, marketing, sponsorship sales, public relations and event management ♦Administered all P&L ♦Developed, initiated, and executed diverse portfolio of services through integrated group of companies operating under SKI brand name: SKI… Show more ♦Oversaw all aspects of daily business operations of company and related agencies and divisions; focused on content creation, sponsor affiliation, activation, and business development ♦Drove strategic plans including all business development, marketing, sponsorship sales, public relations and event management ♦Administered all P&L ♦Developed, initiated, and executed diverse portfolio of services through integrated group of companies operating under SKI brand name: SKI Activation, SKI Motorsports, SKI Soccer, SKI Digital, and SKI Events ✔Pioneered, grew, and sold highly successful diversified worldwide enterprise specializing in sports, entertainment, and media with 80 to 100 staff and a portfolio of over $100M ✔Consolidated all agency relationships for 1st time in General Motors’ history, securing role as 1st Official Agency of Record of GM and GM Racing; included all global sponsorships, marketing, advertising, and event management in Motorsports division ✔Managed all agency aspects of global GM Motorsports business including all sponsorship and marketing negotiations, creative development, and execution ✔Authored Commercial Sponsorship Standards & Practices Guidelines for all GM business lines ✔Wrote all Commercial Standards and Practices Guide for FUZE drink segment for Coca-Cola; introduced NOS Energy Drink to sports marketing via NASCAR and FUZE into multimillion dollar activation with the Susan G. Komen Brand ✔Established the first US agency presence in Dubai with developer of Sports City, Union Properties; sold a multimillion-dollar contract for commercial sponsorships and content with Dubai Autodrome Show less ♦Oversaw all aspects of daily business operations of company and related agencies and divisions; focused on content creation, sponsor affiliation, activation, and business development ♦Drove strategic plans including all business development, marketing, sponsorship sales, public relations and event management ♦Administered all P&L ♦Developed, initiated, and executed diverse portfolio of services through integrated group of companies operating under SKI brand name: SKI… Show more ♦Oversaw all aspects of daily business operations of company and related agencies and divisions; focused on content creation, sponsor affiliation, activation, and business development ♦Drove strategic plans including all business development, marketing, sponsorship sales, public relations and event management ♦Administered all P&L ♦Developed, initiated, and executed diverse portfolio of services through integrated group of companies operating under SKI brand name: SKI Activation, SKI Motorsports, SKI Soccer, SKI Digital, and SKI Events ✔Pioneered, grew, and sold highly successful diversified worldwide enterprise specializing in sports, entertainment, and media with 80 to 100 staff and a portfolio of over $100M ✔Consolidated all agency relationships for 1st time in General Motors’ history, securing role as 1st Official Agency of Record of GM and GM Racing; included all global sponsorships, marketing, advertising, and event management in Motorsports division ✔Managed all agency aspects of global GM Motorsports business including all sponsorship and marketing negotiations, creative development, and execution ✔Authored Commercial Sponsorship Standards & Practices Guidelines for all GM business lines ✔Wrote all Commercial Standards and Practices Guide for FUZE drink segment for Coca-Cola; introduced NOS Energy Drink to sports marketing via NASCAR and FUZE into multimillion dollar activation with the Susan G. Komen Brand ✔Established the first US agency presence in Dubai with developer of Sports City, Union Properties; sold a multimillion-dollar contract for commercial sponsorships and content with Dubai Autodrome Show less



TSI AGENCY/IMI

• Chief Operating Officer

  • 2001 - 2002

  ♦Strategized for and led commercial aspects of business operations for a 70-person organization that fielded teams in NASCAR Busch Series and Winston Cup competitions for Christian Fittipaldi and Kenny Wallace; included all commercial sales, licensing, and client servicing ♦Developed NASCAR licensing and new themed television programming in support of QVC contracts ♦Supervised all sponsorship sales for Cadillac Grand Prix event including title sponsorship to GM for Cadillac brand … Show more ♦Strategized for and led commercial aspects of business operations for a 70-person organization that fielded teams in NASCAR Busch Series and Winston Cup competitions for Christian Fittipaldi and Kenny Wallace; included all commercial sales, licensing, and client servicing ♦Developed NASCAR licensing and new themed television programming in support of QVC contracts ♦Supervised all sponsorship sales for Cadillac Grand Prix event including title sponsorship to GM for Cadillac brand ✔Generated more than $11M from a three-day American Le Mans Series (ALMS) event; achieved record attendance ✔Founded and championed the Cadillac Grand Prix, the first racing event in Washington, DC in 80 years, as well as the first Cadillac-sponsored racing event in brand’s history ✔North American telecast rights with NBC and CBS; international rights through ESPN Star ✔Created the groundwork for GM to sponsor the 2003 and 2004 Miami Grand Prix using identical ROI formula Show less ♦Strategized for and led commercial aspects of business operations for a 70-person organization that fielded teams in NASCAR Busch Series and Winston Cup competitions for Christian Fittipaldi and Kenny Wallace; included all commercial sales, licensing, and client servicing ♦Developed NASCAR licensing and new themed television programming in support of QVC contracts ♦Supervised all sponsorship sales for Cadillac Grand Prix event including title sponsorship to GM for Cadillac brand … Show more ♦Strategized for and led commercial aspects of business operations for a 70-person organization that fielded teams in NASCAR Busch Series and Winston Cup competitions for Christian Fittipaldi and Kenny Wallace; included all commercial sales, licensing, and client servicing ♦Developed NASCAR licensing and new themed television programming in support of QVC contracts ♦Supervised all sponsorship sales for Cadillac Grand Prix event including title sponsorship to GM for Cadillac brand ✔Generated more than $11M from a three-day American Le Mans Series (ALMS) event; achieved record attendance ✔Founded and championed the Cadillac Grand Prix, the first racing event in Washington, DC in 80 years, as well as the first Cadillac-sponsored racing event in brand’s history ✔North American telecast rights with NBC and CBS; international rights through ESPN Star ✔Created the groundwork for GM to sponsor the 2003 and 2004 Miami Grand Prix using identical ROI formula Show less



MFP AGENCY

• United Arab Emirates
• Public Relations and Communications Services

• President & CEO

  • 1999 - 2001

  ♦Led all daily operations of an automotive high-performance and motorsports marketing agency for Ford Performance Division; founded by Rod Campbell, the originator of Michigan-based Campbell and Company ♦Architected sponsor licensing and merchandising strategies in multiple countries ✔Acted as Managing Director of Commercial Operations for the 30-member Mo Nunn Racing Team while it competed in FedEx Championship Auto Racing Teams Series Indy Car ✔ Devised all commercial sales… Show more ♦Led all daily operations of an automotive high-performance and motorsports marketing agency for Ford Performance Division; founded by Rod Campbell, the originator of Michigan-based Campbell and Company ♦Architected sponsor licensing and merchandising strategies in multiple countries ✔Acted as Managing Director of Commercial Operations for the 30-member Mo Nunn Racing Team while it competed in FedEx Championship Auto Racing Teams Series Indy Car ✔ Devised all commercial sales guidelines and leadership for $13M in commercial support from Mercedes-Benz, Honda, British American Tobacco, Pioneer Electronics and WorldCom Communications Show less ♦Led all daily operations of an automotive high-performance and motorsports marketing agency for Ford Performance Division; founded by Rod Campbell, the originator of Michigan-based Campbell and Company ♦Architected sponsor licensing and merchandising strategies in multiple countries ✔Acted as Managing Director of Commercial Operations for the 30-member Mo Nunn Racing Team while it competed in FedEx Championship Auto Racing Teams Series Indy Car ✔ Devised all commercial sales… Show more ♦Led all daily operations of an automotive high-performance and motorsports marketing agency for Ford Performance Division; founded by Rod Campbell, the originator of Michigan-based Campbell and Company ♦Architected sponsor licensing and merchandising strategies in multiple countries ✔Acted as Managing Director of Commercial Operations for the 30-member Mo Nunn Racing Team while it competed in FedEx Championship Auto Racing Teams Series Indy Car ✔ Devised all commercial sales guidelines and leadership for $13M in commercial support from Mercedes-Benz, Honda, British American Tobacco, Pioneer Electronics and WorldCom Communications Show less



CHESAPEAKE MOTORSPORTS DEVELOPMENT CORPORATION (CMDC)

• Executive Vice President, COO, Vice President & General Manager

  • 1997 - 1999

  ♦Formulated, executed, and oversaw all advertising, marketing, sponsorship, licensing, real estate, development, co-partnership, sanction, and television relationships/acquisition strategies ♦Developed budgets for all business units within organization ♦Negotiated with major sanctioning bodies for race dates and event programming ♦Sold major title and presenting sponsorship packages for Busch Race events; included Lycos.com 300 presented by Valleydale, FL, and Textilease Medique… Show more ♦Formulated, executed, and oversaw all advertising, marketing, sponsorship, licensing, real estate, development, co-partnership, sanction, and television relationships/acquisition strategies ♦Developed budgets for all business units within organization ♦Negotiated with major sanctioning bodies for race dates and event programming ♦Sold major title and presenting sponsorship packages for Busch Race events; included Lycos.com 300 presented by Valleydale, FL, and Textilease Medique presented by Advanced Auto Parts ✔Increased ticket sales by 40% and sponsorship revenue by 50% while achieving record-setting YOY television ratings for NASACR sanctioned events owned by CMDC ✔Sourced, negotiated and closed a 10-year, eight-figure media, sponsorship and brand development partnership with Pepsi ✔Orchestrated all business operations for NASCAR Busch Series South Boston Speedway event Show less ♦Formulated, executed, and oversaw all advertising, marketing, sponsorship, licensing, real estate, development, co-partnership, sanction, and television relationships/acquisition strategies ♦Developed budgets for all business units within organization ♦Negotiated with major sanctioning bodies for race dates and event programming ♦Sold major title and presenting sponsorship packages for Busch Race events; included Lycos.com 300 presented by Valleydale, FL, and Textilease Medique… Show more ♦Formulated, executed, and oversaw all advertising, marketing, sponsorship, licensing, real estate, development, co-partnership, sanction, and television relationships/acquisition strategies ♦Developed budgets for all business units within organization ♦Negotiated with major sanctioning bodies for race dates and event programming ♦Sold major title and presenting sponsorship packages for Busch Race events; included Lycos.com 300 presented by Valleydale, FL, and Textilease Medique presented by Advanced Auto Parts ✔Increased ticket sales by 40% and sponsorship revenue by 50% while achieving record-setting YOY television ratings for NASACR sanctioned events owned by CMDC ✔Sourced, negotiated and closed a 10-year, eight-figure media, sponsorship and brand development partnership with Pepsi ✔Orchestrated all business operations for NASCAR Busch Series South Boston Speedway event Show less



DELOS ASSOCIATES CORPORATION

• Founder, President & CEO

  • 1995 - 1997

  ♦ Developed and led all aspects of Sport, Entertainment, and Event Promotion Marketing firm ♦ Created and integrated event marketing, entertainment, and sports programs for corporate clients ♦ Consulted within Industry on event management and sponsorship research ✔Served as exclusive event marketing and management company for 1996 US Olympic Team Trials for Cycling; developed Official Corporate Marketing Partners Program ✔Advised sponsors on leveraging and ROI… Show more ♦ Developed and led all aspects of Sport, Entertainment, and Event Promotion Marketing firm ♦ Created and integrated event marketing, entertainment, and sports programs for corporate clients ♦ Consulted within Industry on event management and sponsorship research ✔Served as exclusive event marketing and management company for 1996 US Olympic Team Trials for Cycling; developed Official Corporate Marketing Partners Program ✔Advised sponsors on leveraging and ROI opportunities ✔Chaired the Olympic Trials Official Corporation Marketing Partners Sponsorship Marketing Seminar ✔Designed, managed and sold the Glenn Miller ARCA/NASCAR Motorsports program Show less ♦ Developed and led all aspects of Sport, Entertainment, and Event Promotion Marketing firm ♦ Created and integrated event marketing, entertainment, and sports programs for corporate clients ♦ Consulted within Industry on event management and sponsorship research ✔Served as exclusive event marketing and management company for 1996 US Olympic Team Trials for Cycling; developed Official Corporate Marketing Partners Program ✔Advised sponsors on leveraging and ROI… Show more ♦ Developed and led all aspects of Sport, Entertainment, and Event Promotion Marketing firm ♦ Created and integrated event marketing, entertainment, and sports programs for corporate clients ♦ Consulted within Industry on event management and sponsorship research ✔Served as exclusive event marketing and management company for 1996 US Olympic Team Trials for Cycling; developed Official Corporate Marketing Partners Program ✔Advised sponsors on leveraging and ROI opportunities ✔Chaired the Olympic Trials Official Corporation Marketing Partners Sponsorship Marketing Seminar ✔Designed, managed and sold the Glenn Miller ARCA/NASCAR Motorsports program Show less



THE EASTON EVENTS COMPANY

• VP of Sport & Event Marketing and Olympic Marketing & Sponsorship Director

  • 1993 - 1995

  ♦ Supervised operations for a division of UNITED MEDIA ♦ EASTON EVENTS was the Official Event Management Company of the 1996 Atlanta Centennial Olympic Games (ACOG) and a Tier 1 licensee of Atlanta Centennial Olympic Properties (ACOP) ♦ Oversaw the ideation and development of ACOP licensed sales and promotion marketing in support of the commercial rights of ACOG and IOC sponsors and advertisers. ✔Perfected commercial activation plans for support of Olympics for McDonalds, Sara Lee… Show more ♦ Supervised operations for a division of UNITED MEDIA ♦ EASTON EVENTS was the Official Event Management Company of the 1996 Atlanta Centennial Olympic Games (ACOG) and a Tier 1 licensee of Atlanta Centennial Olympic Properties (ACOP) ♦ Oversaw the ideation and development of ACOP licensed sales and promotion marketing in support of the commercial rights of ACOG and IOC sponsors and advertisers. ✔Perfected commercial activation plans for support of Olympics for McDonalds, Sara Lee and Budweiser ✔Managed the sale and new business development for live events and television programming for the Snoopy and Garfield character licensing platforms Show less ♦ Supervised operations for a division of UNITED MEDIA ♦ EASTON EVENTS was the Official Event Management Company of the 1996 Atlanta Centennial Olympic Games (ACOG) and a Tier 1 licensee of Atlanta Centennial Olympic Properties (ACOP) ♦ Oversaw the ideation and development of ACOP licensed sales and promotion marketing in support of the commercial rights of ACOG and IOC sponsors and advertisers. ✔Perfected commercial activation plans for support of Olympics for McDonalds, Sara Lee… Show more ♦ Supervised operations for a division of UNITED MEDIA ♦ EASTON EVENTS was the Official Event Management Company of the 1996 Atlanta Centennial Olympic Games (ACOG) and a Tier 1 licensee of Atlanta Centennial Olympic Properties (ACOP) ♦ Oversaw the ideation and development of ACOP licensed sales and promotion marketing in support of the commercial rights of ACOG and IOC sponsors and advertisers. ✔Perfected commercial activation plans for support of Olympics for McDonalds, Sara Lee and Budweiser ✔Managed the sale and new business development for live events and television programming for the Snoopy and Garfield character licensing platforms Show less