Senior Consultant & Marketing Manager

• Jul 2014 - Present

Forbes Burton was set up on the belief that everybody needs guidance from time-to-time. We offer advice and solutions for businesses which are experiencing financial problems and set backs. Often, we can help overcome current burdens, or steer you around situations that may be on the horizon – as with most things, foreseeing a problem and avoiding it is preferable to finding a solution to a current or long-standing one. We use a variety of methods to help our clients: What we do: • Help companies through difficult financial problems. • Re-Start companies if it is in their best interests to do so. • Assist Directors with the closure of their companies if needed. • Provide finance solutions including loans and invoice financing. • Business turnaround and recovery advice. At Forbes Burton I manage the marketing strategy and activities, including: • Developing marketing strategy and delivering on objectives • Designing, implementing and facilitating our local and national marketing strategy • Carrying out research and intelligence into competitor products and other trends • Developing partnerships and relationships with third parties to meet strategic objectives • Identifying key marketing opportunities • Making sure that campaigns run to deadline and on budget • Running our online marketing campaigns, web site, use of digital/social media • Budget setting and control, including measurement and return on investment • Monitoring the effectiveness of strategies/campaigns • Setting the scope, implementation, management and review of marketing campaigns • Building and maintaining company website and landing pages • Setting up and running advertising campaigns across Google, Bing, Facebook, Twitter and LinkedIn • Creation of marketing collateral, inc blog posts, images, videos, guides and brochures • Running email campaigns and setting auto-responder sequences Show less

Marketing Consultant

• Jan 2009 - Jul 2015

Alongside my work at Client Review I offer digital marketing guidance and advice to small businesses on a private consultancy basis. This includes helping them to: • Define their internet marketing goals and get a better return on investment • Design and implement integrated digital marketing campaigns utilising content marketing, paid advertising, re-marketing and email • Set up Facebook advertising and re-marketing campaigns • Create LinkedIn advertising campaigns • Create landing pages to generate leads and enquiries • Create lead magnets for the landing pages • Liaise with design and other external agencies • Set up CRM systems and email auto-responders • Build and carry out email marketing campaigns • Write email newsletters and sales emails • Generate more leads and enquiries through online marketing channels Visit www.chrisleadley.com for more information or email office@chrisleadley.com. Show less

Co-Founder

• Jan 2013 - Jul 2014

Our mission is simple, it is to help people become successful business owners and entrepreneurs by giving them the right tools, mindset and support to grow their business. We have different programmes and rates to suit budgets and what you're looking to achieve. You can get all of your marketing set up and run for you or, more simply, get monthly business and marketing coaching sessions so you can handle it yourself. You can learn more about how you can get better results from your marketing here http://www.business-success-coaching.net (copy and paste link into your browser). Show less

Marketing Manager

• Mar 2009 - Jul 2014

Client Review was set up to handle compensation claims in the financial and personal injury sectors. My roles included: • Developing a marketing strategy and delivering on objectives • Design, implement and facilitate an effective local and national marketing strategy • Carrying out effective research and intelligence into competitor products and other trends • Develop partnerships and relationships with third parties to meet strategic objectives • Identifying key marketing opportunities • Making sure that campaigns run to deadline and on budget • Online campaigns, web site, use of digital/social media • Budget setting and control, including measurement and return on investment • Monitoring the effectiveness of strategies/campaigns • Setting the scope, implementation, management and review of marketing campaigns • Building and maintaining company website and landing pages • Setting up and running advertising campaigns across Google, Bing, Facebook, Twitter and LinkedIn • Creation of inbound content and lead generation content • Running email campaigns and auto-responder sequences Show less

Transport Operative

• Jun 2004 - Feb 2009

Business Owner

• Jun 2002 - Jun 2004

Web Multimedia Designer

• Mar 2000 - Nov 2002

Developing media rich applications for the sales team to use abroad. Building and maintaining the main websites for Europa Crown and building portfolio of external clients. Designing and building marketing materials for use at home and abroad. Developing media rich applications for the sales team to use abroad. Building and maintaining the main websites for Europa Crown and building portfolio of external clients. Designing and building marketing materials for use at home and abroad.