Chris Potter

Project Manager at AllGear Digital
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Contact Information
us****@****om
(386) 825-5501
Location
Salida, Colorado, United States, US
Languages
  • Spanish -

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Bio

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Experience

    • United States
    • Technology, Information and Media
    • 1 - 100 Employee
    • Project Manager
      • May 2022 - Present

    • Community Manager
      • Aug 2020 - May 2022

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Community Manager/Copywriter
      • May 2020 - Aug 2020

    • United States
    • Software Development
    • 700 & Above Employee
    • Mobile Marketing Manager
      • Nov 2019 - Mar 2020

      • Coordinated and assisted in the management of mobile retention and engagement programs that helped to grow monthly active users of the Firefox app • Owned documentation of ongoing campaign testing and experimentation SOPs

    • Email Marketing Coordinator
      • Jan 2019 - Nov 2019

      • Support teams across the organization with planning, creation, execution, deployment, and tracking of one-off and automated email programs • Analyze email campaign performance and recommend further testing to optimize and bolster engagement

    • United States
    • Environmental Services
    • 700 & Above Employee
    • Email Marketing Automation Specialist
      • May 2017 - Nov 2018

      • Created and deployed emails and marketing workflows to support push and trigger email marketing campaigns for global efforts across several verticals for multiple operating companies • Designed custom emails and landing pages with HTML/CSS within the Marketo marketing automation platform • Responsible for coordinating, testing, executing, maintaining, and reporting on automated marketing campaigns that generated leads and nurtured customer journey to meet and exceed performance… Show more • Created and deployed emails and marketing workflows to support push and trigger email marketing campaigns for global efforts across several verticals for multiple operating companies • Designed custom emails and landing pages with HTML/CSS within the Marketo marketing automation platform • Responsible for coordinating, testing, executing, maintaining, and reporting on automated marketing campaigns that generated leads and nurtured customer journey to meet and exceed performance objectives • Coordinated and worked collaboratively with a diverse array of project and campaign managers to meet deadlines and achieve project/campaign goals • Provided support and solutions for campaign performance issues Show less • Created and deployed emails and marketing workflows to support push and trigger email marketing campaigns for global efforts across several verticals for multiple operating companies • Designed custom emails and landing pages with HTML/CSS within the Marketo marketing automation platform • Responsible for coordinating, testing, executing, maintaining, and reporting on automated marketing campaigns that generated leads and nurtured customer journey to meet and exceed performance… Show more • Created and deployed emails and marketing workflows to support push and trigger email marketing campaigns for global efforts across several verticals for multiple operating companies • Designed custom emails and landing pages with HTML/CSS within the Marketo marketing automation platform • Responsible for coordinating, testing, executing, maintaining, and reporting on automated marketing campaigns that generated leads and nurtured customer journey to meet and exceed performance objectives • Coordinated and worked collaboratively with a diverse array of project and campaign managers to meet deadlines and achieve project/campaign goals • Provided support and solutions for campaign performance issues Show less

    • Project Coordinator
      • May 2016 - Oct 2016

      As the project coordinator, I organized, ran, and managed all marketing components for the Central Colorado Foodshed Alliance (CCFA) to support the local farmers markets and bolster the CCFA's social media presence. I shot and edited photos and wrote features on farmers market vendors to further promote their product, presence and value to the community. I was the lead organizer for the CCFA's end of season foodshed harvest celebration "ShedFest", creating and coordinating the event from start… Show more As the project coordinator, I organized, ran, and managed all marketing components for the Central Colorado Foodshed Alliance (CCFA) to support the local farmers markets and bolster the CCFA's social media presence. I shot and edited photos and wrote features on farmers market vendors to further promote their product, presence and value to the community. I was the lead organizer for the CCFA's end of season foodshed harvest celebration "ShedFest", creating and coordinating the event from start to finish. I updated and maintained the organization's website. I worked in conjunction with the CCFA market manager to ensure clear and meaningful communication between vendors and the CCFA. Show less As the project coordinator, I organized, ran, and managed all marketing components for the Central Colorado Foodshed Alliance (CCFA) to support the local farmers markets and bolster the CCFA's social media presence. I shot and edited photos and wrote features on farmers market vendors to further promote their product, presence and value to the community. I was the lead organizer for the CCFA's end of season foodshed harvest celebration "ShedFest", creating and coordinating the event from start… Show more As the project coordinator, I organized, ran, and managed all marketing components for the Central Colorado Foodshed Alliance (CCFA) to support the local farmers markets and bolster the CCFA's social media presence. I shot and edited photos and wrote features on farmers market vendors to further promote their product, presence and value to the community. I was the lead organizer for the CCFA's end of season foodshed harvest celebration "ShedFest", creating and coordinating the event from start to finish. I updated and maintained the organization's website. I worked in conjunction with the CCFA market manager to ensure clear and meaningful communication between vendors and the CCFA. Show less

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing/Communications Coordinator
      • Sep 2015 - Aug 2016

      As the marketing/communications coordinator, I contributed to the development and execution of creative and thoughtful marketing strategies as they applied to the ski industry and Monarch Mountain. I wrote and edited marketing, communications, and PR content for Monarch collateral, website and other outlets, while maintaining a consistent and professional voice. I created and updated marketing and communications graphic collateral. I contributed to the content creation and maintenance of… Show more As the marketing/communications coordinator, I contributed to the development and execution of creative and thoughtful marketing strategies as they applied to the ski industry and Monarch Mountain. I wrote and edited marketing, communications, and PR content for Monarch collateral, website and other outlets, while maintaining a consistent and professional voice. I created and updated marketing and communications graphic collateral. I contributed to the content creation and maintenance of social media channels to extend the reach of the Monarch brand and was instrumental in doubling Monarch's Instagram followership in less than a year. On a daily basis, I shot and edited photos and video around the mountain that were useful in telling the story of Monarch. Management of a large digital content library was an integral part of the position. I compiled reports on marketing campaign performance and participated in evaluating campaign effectiveness to determine how to adjust campaigns in the future. I assisted in event coordination and execution. I often represented Monarch at industry trade shows. Show less As the marketing/communications coordinator, I contributed to the development and execution of creative and thoughtful marketing strategies as they applied to the ski industry and Monarch Mountain. I wrote and edited marketing, communications, and PR content for Monarch collateral, website and other outlets, while maintaining a consistent and professional voice. I created and updated marketing and communications graphic collateral. I contributed to the content creation and maintenance of… Show more As the marketing/communications coordinator, I contributed to the development and execution of creative and thoughtful marketing strategies as they applied to the ski industry and Monarch Mountain. I wrote and edited marketing, communications, and PR content for Monarch collateral, website and other outlets, while maintaining a consistent and professional voice. I created and updated marketing and communications graphic collateral. I contributed to the content creation and maintenance of social media channels to extend the reach of the Monarch brand and was instrumental in doubling Monarch's Instagram followership in less than a year. On a daily basis, I shot and edited photos and video around the mountain that were useful in telling the story of Monarch. Management of a large digital content library was an integral part of the position. I compiled reports on marketing campaign performance and participated in evaluating campaign effectiveness to determine how to adjust campaigns in the future. I assisted in event coordination and execution. I often represented Monarch at industry trade shows. Show less

  • Fireroast Cafe
    • Minneapolis, MN
    • Assistant Manager
      • Sep 2013 - May 2015

      I assisted in the development of employees and offered operational assistance to the cafe. Additionally, I assisted with inventory tracking, replenishment buying, and I was instrumental in menu creation and developing and executing the cafe's marketing strategy. In addition, I created food and lifestyle photo imagery to broaden brand growth and engagement with our social media community. I assisted in the development of employees and offered operational assistance to the cafe. Additionally, I assisted with inventory tracking, replenishment buying, and I was instrumental in menu creation and developing and executing the cafe's marketing strategy. In addition, I created food and lifestyle photo imagery to broaden brand growth and engagement with our social media community.

  • Minnesota Housing Partnership
    • Greater Minneapolis-St. Paul Area
    • Photographer
      • Jun 2014 - Oct 2014

      As a contract photographer, I created stock imagery of community lifestyle and living throughout the Twin Cities for editorial and website use as needed by the Minnesota Housing Partnership. Also, I created and maintained an image library. Additionally, I traveled to staff events throughout the state to photograph staff at work. As a contract photographer, I created stock imagery of community lifestyle and living throughout the Twin Cities for editorial and website use as needed by the Minnesota Housing Partnership. Also, I created and maintained an image library. Additionally, I traveled to staff events throughout the state to photograph staff at work.

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Snowboard Instructor
      • Dec 2012 - Apr 2013

    • United States
    • Higher Education
    • 700 & Above Employee
    • Research Data Technician
      • Oct 2011 - Nov 2012

    • United States
    • Higher Education
    • 700 & Above Employee
    • Associate Research Specialist
      • May 2011 - Sep 2011

    • Higher Education
    • 700 & Above Employee
    • Lead Wildlife Technician
      • Mar 2011 - May 2011

    • Research Services
    • 700 & Above Employee
    • Water Quality/Waterbird Intern
      • Aug 2010 - Feb 2011

    • Higher Education
    • 700 & Above Employee
    • Wildlife Technician
      • Apr 2010 - Jul 2010

    • Higher Education
    • 700 & Above Employee
    • Wildlife Technician
      • Apr 2009 - Aug 2009

    • Vegetation Assessment Technician
      • May 2008 - Sep 2008

Education

  • Minnesota State University, Mankato
    Bachelor's of Science, Environmental Science, Geography and Urban & Regional Studies
    2003 - 2008

Community

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