Marketing Analyst

• Oct 2020 - Present

• Website Admin, SEO / SEM Continuous Improvement• Creates custom tracking reports using Google Analytics• Creates and maintains Google Ads (AdWords) account• Responsible for all pay per click advertising ( PPC )• Front-end developer, redesigning website architecture, search, and filter functions• Serves as a junior graphic designer• 3D Sketchup artist - designs / builds displays and exhibits for trade shows• Product Photographer• Curates product collections for direct marketing campaigns

Product Marketing Specialist

• Nov 2019 - Oct 2020

Marketing & Sales Consultant

• Jun 2018 - Nov 2019

• Partnered with off-premise retailers to drive sales of brand portfolios • Managed product life-cycles in a variety of distribution channels• Evaluated and categorized new products to meet the needs of customers• Worked with suppliers and brand development department to drive innovative promotions• Evaluated and forecast sales per sku based on performance history in all accounts

Marketing Coordinator

• Oct 2015 - Jun 2018

• Coordinated and supported the day-to-day execution of marketing programs and campaigns• Developed and implemented an annual marketing plan including creation of Google Ads ( AdWords ) campaigns, copywriting, social media posting, digital and print advertising• Worked closely with cross-functional teams to track marketing projects, trade shows and technical catalog creation • Used reporting tools such as Google Analytics and various ERP reports to adjust advertising as needed• Web page building with Wordpress and Yost for SEO/SEMView my portfolio: http://chrishowardmm.wixsite.com/portfolio

Education Operations Manager

• Sep 2014 - Jul 2015

• Managed Classroom Coordinators at all campus locations to ensure classroom operations were following all policies• Supported the work of Coordinators to improve their effectiveness at closing the achievement gap and improving outcomes for students• Initiated and cultivated effective relationships with leadership and key contacts across the organization• Responded directly to performance issues in a collaborative and effective manner

Marketing Professor / Team Leader

• Oct 2012 - Aug 2014

• Managed and mentored instructors, maintained high standards and implemented innovative ideas which improved the instructional abilities and overall performance of the instructors• Established and optimized schedules, milestones, targets, processes, procedures, practices, and protocols to ensure operations requirements and expectations are met• Identified opportunities for cost improvement and service improvement• Responsible for project management in the education department and frequently wrote documents pertaining to accreditation renewal and governmental body reporting Courses taught include:• Introduction to Business• Marketing• Critical Thinking• Human Resource Management ( HRM )• Employee Training and Development

Enrollment Advisor

• Mar 2008 - Oct 2012

• Consistently met strict sales metrics and grew the campus population• Effectively followed the university lead management guidelines for all leads. • Maintained a database of over 1,000 potential students and was main point-of-contact for process improvement• Monitored application process to ensure effective communication in tandem with application deadlines

Marketing Coordinator

• Mar 2002 - Feb 2008

• Managed and directed a marketing team of seven graphic designers and one intern• Met with team members to create marketing campaigns and sales support materials• Sourced and coordinated a tradeshow circuit for the organization• Supported company-wide projects including marketing campaigns, resource and process development

Warehouse Lead

• Mar 2000 - Mar 2002

• Verified inbound shipments against purchase orders• Coordinated LTL freight shipments• responsible for inventory control• Picked, packed and shipped new orders• Modified hard drives with the addition of custom brackets for the Road Warrior line