Experience

El Planeta Media

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Arts and Entertainment Editor

  • Nov 2021 - Present

  As a member of the El Planeta Boston team, I helped rebuild the Arts and Entertainment section, devising and curating the content, and hiring reporters (both staff and freelance) to contribute to it. I was also coordinated with other El Planeta desks and departments to devise and produce content for the pages and the website.Responsibilities included establishing an ethos for the coverage, hiring and managing a stable of freelance contributors, conceiving coverage, editing all copy, writing headlines/decks/captions, and managing the art and culture coverage on elplaneta.com and social media.- Responsible for writing content relevant to current breaking news in music, film, and entertainment in the Boston area.- Provided insight on current events related to sports, music, fashion, current events, and popular culture.- Conducted interviews and produced weekly video content.- Updates all content on the website, as well as social media pages for the brand.



Pachanga Boston

• United States
• Entertainment Providers
• 1 - 100 Employee

• Digital Marketing Lead

  • Feb 2013 - Present

  Managed marketing and graphic design team for monthly entertainment events including marketing campaigns, ads, graphic design, and video editing. Set up, track, and report marketing programs. Establish and maintain scalable processes and best practices in campaign and lead management. Manage technical aspects of key marketing systems, cleanse data, and fix issues. Build landing pages and marketing performance reports.• Led business marketing campaigns that eventually generated 50% increase in web traffic in 8 months• Increased viewer engagement by 25% on Facebook, and Instagram within 6 months• Transitioned forms into digital documents increasing efficiency by 20%

• Marketing Communications Specialist

  • Jun 2010 - Jan 2013



Clandestino

• United States
• Entertainment

• Marketing and Event Manager

  • Oct 2004 - Jun 2014

  Set up details for events including pricing, floor plans, production, and timing. Booked events for different venues. Coordinated with various vendors to ensure minimum costs for maximum profitability. Staged venues according to scheduled events and managed problems.• Live music and events highlighted in Boston Globe, Boston Phoenix, Weekly Dig, and El Planeta newspaper• Events held at House of Blues, Oberon, Middle East Concert Venues, Institute of Contemporary Art Boston Set up details for events including pricing, floor plans, production, and timing. Booked events for different venues. Coordinated with various vendors to ensure minimum costs for maximum profitability. Staged venues according to scheduled events and managed problems.• Live music and events highlighted in Boston Globe, Boston Phoenix, Weekly Dig, and El Planeta newspaper• Events held at House of Blues, Oberon, Middle East Concert Venues, Institute of Contemporary Art Boston



El Mundo Boston

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Arts and Entertainment Editor

  • Apr 2005 - 2011

  Created and edited content for a weekly Spanish publication reaching 90,000 subscribers. Conducted interviews and composed stories and feature-length articles on current issues focused on the Latinx cultural landscape in Massachusetts.• Promoted Latin American events and culture strengthening relationships with grass-roots Latino American community• Wrote consistently compelling, persuasive copy that spoke directly to the audience

• News Reporter

  • Feb 2003 - Mar 2005

  • Conducted interviews and composed stories and feature-length articles on current issues • Promoted Latin American events and culture strengthening relationships with grass-roots Latino American community