Chris Hanson
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Bio
Eric Dreshfield
Chris and I worked together as part of the Marketing team at Apttus. He was the goto person for all things data. Need to know which leads turned into opportunities? Talk to Chris. Need to know which opportunities went closed-won? Talk to Chris. Need to understand the attribution model of which piece of marketing collateral drove the most opportunities? Yes again. talk to Chris. He was always helpful in gathering data for any need, and did it happily. Chris was a joy to work with, and if I was in a position where I needed to hire a Marketing Ops person, Chris would be my first choice.
Eric Dreshfield
Chris and I worked together as part of the Marketing team at Apttus. He was the goto person for all things data. Need to know which leads turned into opportunities? Talk to Chris. Need to know which opportunities went closed-won? Talk to Chris. Need to understand the attribution model of which piece of marketing collateral drove the most opportunities? Yes again. talk to Chris. He was always helpful in gathering data for any need, and did it happily. Chris was a joy to work with, and if I was in a position where I needed to hire a Marketing Ops person, Chris would be my first choice.
Eric Dreshfield
Chris and I worked together as part of the Marketing team at Apttus. He was the goto person for all things data. Need to know which leads turned into opportunities? Talk to Chris. Need to know which opportunities went closed-won? Talk to Chris. Need to understand the attribution model of which piece of marketing collateral drove the most opportunities? Yes again. talk to Chris. He was always helpful in gathering data for any need, and did it happily. Chris was a joy to work with, and if I was in a position where I needed to hire a Marketing Ops person, Chris would be my first choice.
Eric Dreshfield
Chris and I worked together as part of the Marketing team at Apttus. He was the goto person for all things data. Need to know which leads turned into opportunities? Talk to Chris. Need to know which opportunities went closed-won? Talk to Chris. Need to understand the attribution model of which piece of marketing collateral drove the most opportunities? Yes again. talk to Chris. He was always helpful in gathering data for any need, and did it happily. Chris was a joy to work with, and if I was in a position where I needed to hire a Marketing Ops person, Chris would be my first choice.
Credentials
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Learning Google Tag Manager
LinkedInApr, 2023- Sep, 2024 -
Inbound
HubSpot AcademyJun, 2023- Sep, 2024
Experience
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Modern Sales Pros
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United States
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Think Tanks
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1 - 100 Employee
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Member and Contributor
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Sep 2021 - Present
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RevOps Co-op
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United States
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Technology, Information and Internet
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100 - 200 Employee
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Member
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Jan 2022 - Present
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NexHealth
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United States
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Software Development
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200 - 300 Employee
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Revenue Operations Lead - Marketing Operations
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Nov 2022 - Apr 2023
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Verblio
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United States
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Advertising Services
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100 - 200 Employee
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Senior Manager of Revenue Operations
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Nov 2021 - Nov 2022
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Conga
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United States
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Software Development
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700 & Above Employee
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Marketing Strategy & Analytics Manager
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Jan 2020 - Apr 2021
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Marketing Operations Manager
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Feb 2017 - Jan 2020
• Execute annual strategic planning process, coordinating with sales and finance leadership to provide recommendations on company pipeline, budget, & strategic goals • Design attribution model for Marketing events, demonstrating ROI and guiding future event planning with ensured renewal of multimillion dollar budget • Develop, manage, and analyze key metrics through Salesforce and BI tools such as Domo and PowerBI• Orchestrate account identification, enrichment, and strategy of Targeted accounts within campaigns• Evaluate, select, & implement new technologies for MARtech stack to improve and optimize marketing team performance, saving department over $100k last year with tech stack audit project • Successfully implemented 3 CRM transitions the last 2 years, between Microsoft Dynamics and Salesforce as part of the companies’ Project Core Team Show less
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Senior Business Development Representative
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Aug 2016 - Feb 2017
• Collaborate with and leverage Sales Management to develop targeted lists, call strategies, and messaging to drive opportunities in regional areas• Sales Academy mentor, presenter and evaluator• Chosen as part of early adopter team to assess Business Development tech stack• Conduct high level discovery and educational conversations with Senior Executives (C-Level/VP/ Directors)• Demonstrate ability to use critical and strategic thinking to resolve discrepancies, fill gaps, and sustain quality control benchmarks Show less
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Business Development Representative
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Jan 2015 - Aug 2016
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Target
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Mexico
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Consumables Team Lead
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Aug 2012 - Dec 2014
• Managed productivity of team in Target store with $95 million in annual sales • Responsible for hiring, developing and conducting performance evaluations of team comprised of 20 team members • Evaluated and prioritized internal business partner requests to effectively achieve both departmental and store goals • Analyzed sales metrics to aid in strategic planning to identify and predict sales trends • Developed and maintained vendor relationships by facilitating negotiations of product quantity and display placement to ensure maximum profitability Show less
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Education
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Arizona State University
Bachelor of Arts (B.A.), Psychology -
Pima Community College
Associate's degree, Liberal Arts and Sciences, General Studies and Humanities -
University of Alabama at Birmingham
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Buena high school
Community
