Paid Marketing Manager

• Mar 2022 - Present

Digital Marketing Manager (Global)

• Sep 2016 - Dec 2021

Managed the paid media marketing strategy within the international digital marketing function, with a focus on SEM (Search Engine Marketing), Display & Video advertising and Social Media Marketing. Partnered local market teams to plan & deliver effective awareness & lead generation campaigns across multiple channels, for both pest control & hygiene business areas, with a combination of B2B and B2C activity. I led a team of 2 digital marketing executives, recruiting when required, and establishing team development as a high priority. An important aspect of my team’s work was to analyse global data, to show actionable insights, what does & doesn’t work and then share the learnings in the form of best practices, case studies & recommendations. I worked closely with the market teams, collaborating with them on tests, communicating & promoting recommendations and providing guidance through industry changes (such as the continuous rise & importance of marketing automation).

Performance Marketing Account Director

• Mar 2013 - Sep 2016

Led a team of 6 digital performance experts across a portfolio of 4 client accounts, with an annual spend of £10m+. Collaborated with the planning and client teams to drive strategy forward across search, display & video. Recruited for open positions and delivered guidance, coaching & mentoring to the team. Trained members of the wider team on a regular basis on new industry opportunities and tools. Assisted senior management in business development and upselling to existing clients. Clients included: RBS, Reckitt Benckiser, Mercedes.

Search & Analytics Manager

• Sep 2011 - Feb 2013

Managed paid search for a variety of sectors including eCommerce, cloud computing & renewable energy. Developing and implementing search strategies for those clients ensuring a high level of service and return on investment.Also completed the agency’s UK Google Analytics projects; including client interviews to establish web analytics requirements, audit existing setup, detail customised recommendations & then implement the changes, before delivering a comprehensive handover & training programme with the client team.During this role my passion for report & process automation began; using Excel formulas & Macros to automate large aspects of the previously manual reports & processes, in one instance cutting the process to update prices in ads from 3 hours to 10 minutes.Clients included: The North Face, Winchester University & Pulsant.

Paid Search Executive

• Sep 2010 - Sep 2011

Field Marketing - Client Account Manager

• Nov 2009 - Aug 2010

Field Marketing - Client Support Advisor

• Sep 2007 - Oct 2009