Chris Fraser
Managing Director at Intentional- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Rebecca Smallchua
I had the honour of working with Chris and Intentional at my time at Thankyou. I loved his strategic approach, creative thinking and willingness to not only work with but add value to all our crazy ideas! Chris and the team played a huge role in the Chapter One crowdfunding campaign - our first e-commerce campaign selling a book with a goal of raising $1.2m in 28 days. The paid digital campaign their team ran delivered extremely impressive results helping us over exceed the goal in the time frame.
Rebecca Smallchua
I had the honour of working with Chris and Intentional at my time at Thankyou. I loved his strategic approach, creative thinking and willingness to not only work with but add value to all our crazy ideas! Chris and the team played a huge role in the Chapter One crowdfunding campaign - our first e-commerce campaign selling a book with a goal of raising $1.2m in 28 days. The paid digital campaign their team ran delivered extremely impressive results helping us over exceed the goal in the time frame.
Rebecca Smallchua
I had the honour of working with Chris and Intentional at my time at Thankyou. I loved his strategic approach, creative thinking and willingness to not only work with but add value to all our crazy ideas! Chris and the team played a huge role in the Chapter One crowdfunding campaign - our first e-commerce campaign selling a book with a goal of raising $1.2m in 28 days. The paid digital campaign their team ran delivered extremely impressive results helping us over exceed the goal in the time frame.
Rebecca Smallchua
I had the honour of working with Chris and Intentional at my time at Thankyou. I loved his strategic approach, creative thinking and willingness to not only work with but add value to all our crazy ideas! Chris and the team played a huge role in the Chapter One crowdfunding campaign - our first e-commerce campaign selling a book with a goal of raising $1.2m in 28 days. The paid digital campaign their team ran delivered extremely impressive results helping us over exceed the goal in the time frame.
Credentials
-
Facebook Certified Planning Professional
Facebook Blueprint
Experience
-
Intentional
-
Australia
-
Advertising Services
-
1 - 100 Employee
-
Managing Director
-
Sep 2014 - Present
Intentional has been one of Australia's leading digital advertising specialists for 10+ Years The idea of intentional-ity runs through our veins, we believe to be Intentional = Convert Your Potential. We work best with intentional brands that solve problems. Often embracing the maxim of 'one thing well'. We often find these brands are in Design, Health & Medical, Sporting Goods & Tech. Practically our team specialises in all digital advertising Google Ads, Paid Social, Programmatic (we do not offer SEO, WebDev, Email Marketing, but have some amazing friends to introduce should you need this help) Rather than faux 'free audits' we like to have a 30 minute Discovery Call to see if we're the right fit for each other. You can book that below or email me chris@intention.al Show less
-
-
-
-
Sabbatical
-
Apr 2013 - Aug 2014
Extended travel through Europe, Asia and the Americas. My Top 3: San Sebastian [everything about this place!] Tokyo [Ometsando] Paris [Eating Pierre Hermes in the Luxembourg Gardens!] Extended travel through Europe, Asia and the Americas. My Top 3: San Sebastian [everything about this place!] Tokyo [Ometsando] Paris [Eating Pierre Hermes in the Luxembourg Gardens!]
-
-
-
Nestlé
-
Switzerland
-
Food and Beverage Services
-
700 & Above Employee
-
Head of Digital - Performance (AOA)
-
Nov 2009 - Apr 2013
Working within the Performance Nutrition arm of Nestle, managing the Musashi and PowerBar brands. In simple terms, an in house Digital Producer managing a selection of external specialist agencies in SEM, SEO, Creative, Development, Email marketing & CRM. Digital Advocate across entire Nestle Australia business (2010 - 2013) - Launched & managed the Musashi, Musashi SLM & Powerbar websites. - Developed and implemented the digital strategy for Musashi & Musashi SLM - Launched and managed Musashi & Musashi SLM Facebook pages Show less
-
-
-
George Weston Foods
-
Manufacturing
-
700 & Above Employee
-
Management Trainee
-
Jan 2008 - Nov 2009
Completed 4 rotations throughout the GWF business. January 08-July 08: State Sales Analyst, Tip Top Victoria July 08-February 09: Assistant Brand Manager, DonKRC February 09-May 09: Group Procurement Officer, DonKRC Integration May 09-October 09: Assistant Brand Manager, Abbott's Village Bakery Completed 4 rotations throughout the GWF business. January 08-July 08: State Sales Analyst, Tip Top Victoria July 08-February 09: Assistant Brand Manager, DonKRC February 09-May 09: Group Procurement Officer, DonKRC Integration May 09-October 09: Assistant Brand Manager, Abbott's Village Bakery
-
-
Education
-
2003 - 2007
Swinburne University of Technology
Bachelor, Business
Community
