Chris Lohman
Strategic Advisor at Southern California PGA- Claim this Profile
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Bio
Elise Law
Chris came highly recommended to me through a mutual colleague and, luckily, it didn’t take long for an opportunity to come up for us to work together on a startup client. Collaborating with Chris has been a real pleasure! He is extremely knowledgeable – both at a high level when discussing overall business / marketing strategy and when working through the details and tactical execution. Despite this startup’s limited budget and almost-impossible development timeline, Chris crafted a really robust digital and creative plan to build the brand, effectively reach target consumers, and convert them into users. Most importantly, Chris and his team are responsive, flexible, and fun to work with. The startup’s CEO and I have been extremely pleased with their work and I look forward to working together again in the future!
Parissa Amerinouri
I was fortunate enough to begin my marketing career working for Chris as part of the SwimSpot team a few years ago. It was because of Chris and his passion, knowledge and leadership style that I decided to pursue a career in marketing and do it with confidence. He is a true leader and I would be lucky to be a part of his team in the future!
Elise Law
Chris came highly recommended to me through a mutual colleague and, luckily, it didn’t take long for an opportunity to come up for us to work together on a startup client. Collaborating with Chris has been a real pleasure! He is extremely knowledgeable – both at a high level when discussing overall business / marketing strategy and when working through the details and tactical execution. Despite this startup’s limited budget and almost-impossible development timeline, Chris crafted a really robust digital and creative plan to build the brand, effectively reach target consumers, and convert them into users. Most importantly, Chris and his team are responsive, flexible, and fun to work with. The startup’s CEO and I have been extremely pleased with their work and I look forward to working together again in the future!
Parissa Amerinouri
I was fortunate enough to begin my marketing career working for Chris as part of the SwimSpot team a few years ago. It was because of Chris and his passion, knowledge and leadership style that I decided to pursue a career in marketing and do it with confidence. He is a true leader and I would be lucky to be a part of his team in the future!
Elise Law
Chris came highly recommended to me through a mutual colleague and, luckily, it didn’t take long for an opportunity to come up for us to work together on a startup client. Collaborating with Chris has been a real pleasure! He is extremely knowledgeable – both at a high level when discussing overall business / marketing strategy and when working through the details and tactical execution. Despite this startup’s limited budget and almost-impossible development timeline, Chris crafted a really robust digital and creative plan to build the brand, effectively reach target consumers, and convert them into users. Most importantly, Chris and his team are responsive, flexible, and fun to work with. The startup’s CEO and I have been extremely pleased with their work and I look forward to working together again in the future!
Parissa Amerinouri
I was fortunate enough to begin my marketing career working for Chris as part of the SwimSpot team a few years ago. It was because of Chris and his passion, knowledge and leadership style that I decided to pursue a career in marketing and do it with confidence. He is a true leader and I would be lucky to be a part of his team in the future!
Elise Law
Chris came highly recommended to me through a mutual colleague and, luckily, it didn’t take long for an opportunity to come up for us to work together on a startup client. Collaborating with Chris has been a real pleasure! He is extremely knowledgeable – both at a high level when discussing overall business / marketing strategy and when working through the details and tactical execution. Despite this startup’s limited budget and almost-impossible development timeline, Chris crafted a really robust digital and creative plan to build the brand, effectively reach target consumers, and convert them into users. Most importantly, Chris and his team are responsive, flexible, and fun to work with. The startup’s CEO and I have been extremely pleased with their work and I look forward to working together again in the future!
Parissa Amerinouri
I was fortunate enough to begin my marketing career working for Chris as part of the SwimSpot team a few years ago. It was because of Chris and his passion, knowledge and leadership style that I decided to pursue a career in marketing and do it with confidence. He is a true leader and I would be lucky to be a part of his team in the future!
Credentials
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Google Analytics
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Experience
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Southern California PGA
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United States
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Recreational Facilities
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1 - 100 Employee
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Strategic Advisor
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Jan 2021 - Present
Consult with the executive team and board to advance the marketing and business development objectives of the Southern California Section (SCPGA) of the PGA of America. Consult with the executive team and board to advance the marketing and business development objectives of the Southern California Section (SCPGA) of the PGA of America.
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PÜL Hydration
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Strategic Advisor
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Feb 2018 - Present
Making hydration smart so that living healthy is simple. PÜL tracks, analyzes, and optimizes your personal hydration habits to make sure you feel and function your best. The PÜL app recommends a personalized goal each day based on multiple factors like temperature, personal habits, and activity. Live hydrated with PÜL PÜL is a trademarked brand by Hyduro Inc. Making hydration smart so that living healthy is simple. PÜL tracks, analyzes, and optimizes your personal hydration habits to make sure you feel and function your best. The PÜL app recommends a personalized goal each day based on multiple factors like temperature, personal habits, and activity. Live hydrated with PÜL PÜL is a trademarked brand by Hyduro Inc.
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Saint Street
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Advertising Services
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1 - 100 Employee
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Co-Founder & Lead Strategist
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Oct 2008 - Present
Saint Street is a boutique marketing solutions & consumer engagement agency. I was there in the beginning, sitting around the table. And still trucking along... Our focus includes: Integrated Marketing: planning, strategic campaign ideation and tactical implementation Social Media & Reputation Management: conceptual & executional planning, engagement coaching & tactical services, and WWW monitoring & evaluative consulting Ad Buying: planning, creative development, buying and campaign measurement with an emphasis on digital and social Interactive & Ecommerce: UX/UI design, interactive development, website management and ecommerce strategy SEO/SEM: services include full digital audits with an emphasis on web & social; ongoing content marketing and link building; and Search, Affiliate and Remarketing ad services Graphic Design: print ads, emails, brochures, posters and hot air balloons Guerrilla Marketing: planning & executional support Cause-Related: for companies and for non-profits A sampling of companies we’ve been blessed to work in partnership with since our inception includes: UnderPar.com, NVISION Eye Centers, Microsoft, T-Mobile, Boys & Girls Clubs, SwimSpot.com, Raj Manufacturing, Irvine Company, Swander Pace Capital, Applegate Farms, Renew Life, B & G Foods (Cream of Wheat, Crock Pot Seasoning Mixes, Mrs. Dash & Pirate's Booty), Carolinas Golf Association and PGA of America. SaintSt.com Show less
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BDSA
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United States
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Market Research
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1 - 100 Employee
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Head of Marketing (Consultant)
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Aug 2017 - Apr 2020
In the role of Head of Marketing, as part of the leadership team in a consultative capacity, I lead all marketing strategy, branding, public relations, and digital initiatives for BDS Analytics. BDS Analytics provides businesses with comprehensive, actionable, and accurate cannabis market intelligence and consumer research. The company provides a holistic understanding of the cannabis market by producing insights from dispensary point-of-sale systems through its market-leading GreenEdgeTM platform, driving consumer research with its Cannabis Insights Group, and generating market-wide cannabis industry financial projections through its Industry Intelligence Group. Show less
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RAJ Swim
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United States
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Apparel & Fashion
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1 - 100 Employee
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Vice President - Marketing (Consultant)
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Jan 2010 - Sep 2015
RAJ Swim (www.rajswim.com) is the swimwear industry’s leading house of fashion, supplying all major segments of the women’s and children’s market. RAJ is one of the few vertical apparel makers in the U.S. The company designs, manufactures, and markets designer and private label swimwear under nationally recognized brand names ATHENA, Next by Athena, Basta Surf, Luxe by Lisa Vogel, Hurley and others. RAJ also operates its direct-to-consumer retail channel - SwimSpot (SwimSpot.com). As an in-house consultant, I oversaw marketing and communications for the parent company B-to-B brand, as well as the core in-house fashion brands. I was also instrumental in launching SwimSpot.com in 2010, and driving the success of SwimSpot as it grew into one of the largest swimwear-centric, omni-channel operations in the US. Oversight included P&L management, strategic short- and long-term planning, ecommerce operations, and team & vendor management. Show less
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Visible Technologies
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Information Technology & Services
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1 - 100 Employee
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Global Client Strategy Director
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2008 - 2009
In partnership with Sr. Leadership at VT, led strategy, planning and service design and implementation across VT's 40+ Fortune 500 clients and their most important brands. Major industries of focus included technology (hardware and software), hospitality, CPG, advertising/PR/media planning, automotive manufacturing, retail, and pharmaceuticals. To see an abridged roster of clients, visit www.visibletechnologies.com. Key clients: Lenovo, Starwood Hotels, Wells Fargo, Campbell's Soups Company, & Microsoft. Show less
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J. Walter Thompson Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Managing Director
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2007 - 2008
Managed a team of 25+ out of the Seattle and Denver offices of JWT. Oversaw strategy, account services and creative operations. Clients included: Starbucks, Microsoft, Expedia, Avanade, and Washington Mutual. Managed a team of 25+ out of the Seattle and Denver offices of JWT. Oversaw strategy, account services and creative operations. Clients included: Starbucks, Microsoft, Expedia, Avanade, and Washington Mutual.
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Wexley School for Girls
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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2005 - 2007
Helped grow company from five to 25 employees. Primarily managed strategy, client services, and production for T-Mobile, Microsoft, Northwest Hand Specialists, and other key agency clients. Agency focus: integrated advertising campaigns, conversational and viral marketing, interactive/web development, branded games; online webisodes, guerrilla/street engagements, and traditional branding. Helped grow company from five to 25 employees. Primarily managed strategy, client services, and production for T-Mobile, Microsoft, Northwest Hand Specialists, and other key agency clients. Agency focus: integrated advertising campaigns, conversational and viral marketing, interactive/web development, branded games; online webisodes, guerrilla/street engagements, and traditional branding.
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VP of Marketing & Resource Development
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2000 - 2005
Made a difference in the lives of young people. In partnership with executive leadership, oversaw an annual budget that grew from $8.5M to $11M over my 5+ years in the position. Managed eight direct reports and our external PR, Crisis Communications and Marketing Agency partners. Made a difference in the lives of young people. In partnership with executive leadership, oversaw an annual budget that grew from $8.5M to $11M over my 5+ years in the position. Managed eight direct reports and our external PR, Crisis Communications and Marketing Agency partners.
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Golf Coach
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1997 - 2000
Wore a lot of purple. Wore a lot of purple.
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Education
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1993 - 1997
University of Washington
BA, Psychology & Political Science
Community
