Experience

Flight Story

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Chief Strategy Officer, Performance

  • Apr 2023 - Present

  Los Angeles, California, United States We accelerate growth for disruptive brands. Our proprietary model analyzes all of your marketing channels, with real-time intelligence to focus on driving meaningful business results over platform performance. Acquire more customers, more profitably, at greater scale with Flight Performance by Flight Story.



MATE the Label

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Digital

  • Aug 2022 - Present

  Los Angeles, California, United States Head of Digital overseeing E-commerce Performance and Omni-channel marketing campaigns.



Primary Venture Partners

• United States
• Investment Management
• 1 - 100 Employee

• Founding Member, Growth Mastermind Network

  • Jun 2022 - Present

  New York, United States The Growth Mastermind Network is a vetted community of NYC-based business professionals who work in growth. Members in this exclusive network gain access to best-in-class programming, peer-to-peer learning, mentorship, and networking within the industry to accelerate their careers.



Full Fifty

• United States
• Advertising Services

• Partner

  • Nov 2019 - Present



Flight Performance | previously mint performance

• Strategy Director

  • Sep 2022 - Apr 2023

  Lead company restructure that resulted in the acquisition by Flight Story.



Common Thread Collective

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Growth Strategy

  • Dec 2021 - Aug 2022

  California, United States

• Growth Strategy Manager

  • Aug 2020 - Dec 2021

• Head of New Business

  • Jun 2019 - Aug 2020

  Santa Ana, California

• New Business: Creative

  • Mar 2019 - Jun 2019

  Santa Ana

• Digital Account Strategist

  • Sep 2017 - Mar 2019

  Santa Ana, CA Clients: Therabody, '47, Born Primitive, Jillian Michaels, QALO, RoadID and Fitradio



Directive

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Consultant

  • Jan 2017 - Sep 2017

  Costa Mesa, CA Senior-level account manager and team lead over SEO, PPC, Content, and Paid Social Media Marketing specialists. Increased monthly organic and paid leads by 50% for enterprise client leading to additional $5M in sales pipeline.



Biola University

• United States
• Higher Education
• 700 & Above Employee

• Campaign Marketing Manager

  • Feb 2015 - Jan 2017

  Biola University Directed all digital, events, and print marketing for the organizations largest-ever capital campaign resulting in over $214M raised.

• Admissions Representative

  • May 2014 - Jan 2015

  La Mirada, CA Lead business development for new university product designed to increase revenue and retain customers. Served as university’s primary recruiter representing the Southern California area. Advertised and sold new education product that resulted $56,000 in sales in under two months. Designed, developed and launched the Admissions Innovation Hub that prototyped two customer retention initiatives which resulted in an estimated $2M in savings for the university.

• Admissions Associate

  • Feb 2014 - May 2014

  La Mirada, CA Increased the applicant pool by developing relationships with prospective students as well as highlighted and informed them of the distinctiveness of Biola University. Launched new position for Biola that resulted in 70 families served through individual appointments, tours and presentations. Developed, wrote and presented large informational sessions to prospective students about the investment of a Biola education. Created a custom communications strategy for visiting… Show more Increased the applicant pool by developing relationships with prospective students as well as highlighted and informed them of the distinctiveness of Biola University. Launched new position for Biola that resulted in 70 families served through individual appointments, tours and presentations. Developed, wrote and presented large informational sessions to prospective students about the investment of a Biola education. Created a custom communications strategy for visiting students that provided action steps after their visit and encouraged on going communication.



SAMs Equity Management

• Project Manager

  • Jun 2013 - May 2014

  Brea, CA Managed real estate assets during their rehabilitation in preparation for future tenants and buyers, and developed marketing communication sequences to produce qualified leads.



Biola University

• United States
• Higher Education
• 700 & Above Employee

• President

  • Apr 2011 - May 2012

  La Mirada, CA Directed the largest student-run missions organization in the United States and oversaw the largest annual student-run missions conference in the nation. Consulted with Biola University Risk Management Task Force to develop a strategic plan for better communication and shared resources between departments. Oversaw and trained 25 student employees and supervised 300+ volunteers. Restructured departments within the organization to holistically meet student needs… Show more Directed the largest student-run missions organization in the United States and oversaw the largest annual student-run missions conference in the nation. Consulted with Biola University Risk Management Task Force to develop a strategic plan for better communication and shared resources between departments. Oversaw and trained 25 student employees and supervised 300+ volunteers. Restructured departments within the organization to holistically meet student needs. Supervised and authorized the re-design the Student Missionary Union website and introduced the use of video marketing to increase the number of volunteers as well as student donations. Served as a liaison between faculty, students, international leaders, external organizations, university donors and administration.

• Director of Recruitment and Member Relations

  • May 2010 - May 2011

  La Mirada, CA •Recruited 20 team leaders and 50+ volunteers for international mission trips •Facilitated large informational meetings regarding international service projects through the Student Missionary Union. •Acquired 50+ hours of interviewing experience and trained leaders in interview process. •Created two new events to provide comprehensive member care before and after international travel.



Biola University

• United States
• Higher Education
• 700 & Above Employee

• Eagle Host

  • Jan 2010 - May 2010

  La Mirada CA •Provided overview of academic and student life programs to prospective students and parents. •Recruited 4 prospective students to attend Biola University.



California School Project

• Associate Director, Los Angeles Division

  • Jan 2009 - May 2009

  Whittier, CA •Oversaw Student Volunteers of Los Angeles and East Los Angeles high schools. •Organized division meetings and met with high school student advisors. •Trained 30 interns in campus ministry