Programmatic Business Development Director

• Apr 2023 - Present

Programmatic Sales Lead - EMEA

• Sep 2017 - Apr 2023

My role involves streamlining and developing the programmatic process between DMS, our agency partners, our technology partners, and our external direct clients across EMEA.As the sales lead, I participate in all aspects of inventory monetization and agency development. This includes active business development efforts at agency and trading desk level. I work with Heads of Programmatic and traders alike and have built a very strong network of contacts across Dubai, Riyadh, and Beirut. I am also a consultant to our sales team working with our teams in Dubai, Beirut, Amman, Jeddah, Riyadh and Cairo. I consult to them on best programmatic practices, technical efficiencies, latest industry updates etc. I am involved in the RFP process from brief analysis to response, and conduct training sessions to make sure our team is fully aware of what/how programmatic operates and can relay it confidently to planning and buying teams.I actively participate in the development of new products having co-developed and brought to market a new mobile solution.From a technology perspective, I spend a lot of time in Google Ad Manager (as well as other 3rd party technology platforms possessing high-intermediate skills) keeping an eye on campaigns, troubleshooting, making recommendations etc. I also work closely with our Yield Analyst to interpret real time data to ensure all KPIs both internal and external are exceeded, and maximizing revenue to the group. I also spend a fair amount of time analyzing complex data sets and working with our tech vendors to find opportunities for incremental revenue and yield. Show less

Digital Account Manager - Performance & Programmatic

• Aug 2016 - Aug 2017

Reporting directly to the National Sales Director, I'm tasked with commercializing the Fairfax premium performance network and programmatic exchange.Performance wise, I manage a substantial patch consisting of OMG, IPG, Publicis, CHE Proximity, Switch Digital and Paykel. The performance network combines premium websites & brands with leading tech (AppNexus) and exclusive Fairfax Media audience data, to deliver against specific direct response goals. Programmatic wise, I manage: Vivaki, Accuen and Cadreon.The Fairfax Exchange is 100% Fairfax O&O, brand safe, premium Australian inventory that includes sites such as SMH, Traveller, Executive Style, Business Day etc.Across both portfolios, I take an active role in:Campaign Management: - Working with Campaign Managers to ensure full delivery, and optimization for peak performance- Troubleshooting with Snr Platform Specialist on programmatic deals that may have low inventory flow, low auction wins, viewability issues etc.Reporting:- Analyzing mid/post performance campaign reports for agencies providing feedback and recommendations- Using Excel to analyse programmatic spend and provide information back to trading desksTechnology:- AppNexus platform: pulling reports and setting up private deals- Adomik and ability to understand and interpret programmatic analytics - Multiple DBM certifications and various tech certificates - Experience working with Ad Exchanges, DSPs, SSPs, DMPs, Ad Networks etc.Training:- Supporting the brand sales team on integrated responses to ensure Fairfax puts forward best in class, comprehensive proposals.- Running performance and programmatic 101 sessions as requested for other members of sales - Mentoring and encouraging team AE- Sharing industry knowledge, trends and insightsCompleted mentorship by Tom Armstrong - Commercial & Marketing Services Director on all aspects of media leadership and operations. Show less

Digital Account Manager

• May 2015 - Aug 2016

I'm was lucky enough to work in the brand sales team at Fairfax alongside a plethora of fantastic, driven, and clever people.As a Digital Account Manager - Agency Sales, I worked with Ikon, Bohemia, Frontier, Warren International London, and Intermedia UAE across an A-list stable of brands such as CBA, NIB, Vodafone, Bankwest, Ubank, Lend Lease, Lion, Westfield etc.Just before I made the switch to performance and programmatic, I did a short stint in Group M looking after Maxus and Essence.The primary focus of my role was the commercialization of the premium Fairfax properties: SMH, The Age, Brisbane Times, Canberra Times, WA Today, and The Australian Financial Review. Monthly, over 10 million Australians interact and engage with Fairfax and it was my responsibility to provide my clients, new, unique and interactive ways to commence a conversation with them. I also worked very closely with our Brands and Audiences teams, Data team, Ad Ops team, Performance team (which I later joined) and in house Strategy team - MADE, to ensure every response put forward was of the highest caliber and precisely to brief.As times rolled on, I took a keen interest in digital ad development, data and insights, programmatic and mobile. I ensured I was learning as much as possible by interacting with those teams daily, and doing my fair share of reading and self paced learning.Achieved a FY result of 104% to plan of a $2.5M+ budget, racking up 15 new business wins and 5 lapsed client wins along the way.I was fortunate enough to commence a mentorship with Tom Armstrong - Commercial & Marketing Services Director. Show less

Business Manager

• Mar 2013 - Dec 2014

As the saying goes, at BNM we think. create. connect! BNM builds and operates a network of IPTV and bespoke IPTV channels taking care of all key operational elements. As the digital landscape evolves and further meshes with FTA – we’ll be at the front of video exchange between brands and consumers across broadcast, tablet, mobile and laptop. At our core, we're a production company specializing in video. We excel in branded messaging designed to inspire, educate, inform and ultimately drive transactions. As Business Manager, my main area of responsibility falls into commercializing our multi-screen IPTV and hbbTV network (partnership with 7 West Media) via video content marketing executions optimised in real time to ensure successful campaign delivery. My secondary responsibility falls into commercializing our FTA channel 4ME and production service. BNM is positioned to be the premier, results driven broadcaster in Australia and through our niche categories such as: Food, Surf, Weddings, Health etc. can provide brands with an ROI, higher consumer engagement and relevant environment. I’m here to drive revenue to exceed targets. I ended the 2014 FY at $1.2M of a $1.06M personal budget. I’m currently working towards a 2015 FY budget of $2.5M. Lastly, I also look after the entire Sydney book of business for TVNZ and its On-Demand platform which carries blue chip clients such as: Dick Smith Electronics, HP, Sharp etc. I enjoy big picture, creative thinking, coupled with ideation and maximum return for content marketing investment. I’m across delivery technologies and platforms like Brightcove and Outbrain and have a general understanding of programmatic buying, DSPs and try to stay as up to date as much as possible with self paced learning. Show less

Community Relations Officer

• Jun 2010 - Feb 2013

The Red Cross Blood Service is responsible for the collection, testing and distribution of 27 000 blood collections weekly in Australia. I was in a strategic communications role which relies entirely on external community partnerships, and recruitment and retention of blood donors. My role did take on a lot of business development and relationship management, and I was also solely responsible for end to end management of various in centre programs involving corporate groups, schools and a diverse cross section of community groups. I was responsible for fostering growth and retention of blood donors by implementing National and State marketing plans within the local community. I also created and implemented modified local development and communications strategies for the donor center. As previously mentioned, I was responsible for end to end management of various revolving in-center programs designed to promote corporate and youth blood drives. I accomplished this by developing effective professional relationships with external stakeholders to increase group blood donation and frequency. I have been featured in Western Sydney Business Access Magazine, PS Mag distributed by Fairfax Media, The Rouse Hill Times, The Hills Shire Times and The Cumberland Courier. I have been interviewed numerous times on Alive 90.5fm community radio and was the MC for the 2012 National Blood Donor Week Recognition Ceremony. Show less

National Project Manager

• Apr 2009 - Apr 2010

Pro Visual Publishing is a specialist BTL publishing house located in North Sydney. They are the leading publisher of wall mounted Workplace Health, Safety & well-being information resource charts. I was responsible for the planning, development and sponsorship of a National guide to safety geared towards the Viticulture sector. I worked in accordance with the Safety Institute of Australia and Wine Grape Growers Australia to successfully complete the project and have it distributed Nationally and free of charge to recipients. I prospected via cold calling and other available channels. Built new business both direct and via agency to secure advertising spend while account managing, and growing relationships with existing advertisers Daily account and relationship management, managing copy, and ensuring completion of project to deadline. I completed the project at 86% to target ($77K/$90K), increasing gross revenue by $19K from 2009 edition. Show less