Chris Carlton

Founder & Director at ChartLocal
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Contact Information
Location
Carolina Beach, North Carolina, United States, US
Languages
  • Spanish -

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Founder & Director
      • Jun 2015 - Present

      ChartLocal is a digital marketing & strategic consulting company serving local businesses and reseller partners in 23 states and the USVI. I am responsible for leading ChartLocal's overall strategy, revenue generation, and day-to-day operations. www.ChartLocal.com ChartLocal is a digital marketing & strategic consulting company serving local businesses and reseller partners in 23 states and the USVI. I am responsible for leading ChartLocal's overall strategy, revenue generation, and day-to-day operations. www.ChartLocal.com

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • VP, Director of Digital
      • Jun 2015 - Present

      Morris Multimedia Inc., parent company of Morris Newspaper Corporation, Morris Network and Local Media Outdoor is among the largest privately held media companies in the United States. Founded in 1970 in Savannah, GA., by Mr. Charles H. Morris, the company today owns and operates 21 TV station affiliates, hundreds of outdoor billboards and 65 publications in 14 states and the Caribbean. I am responsible for leading Morris Network's digital strategy, digital revenue growth and digital operations. www.MorrisMultimedia.com Show less

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • General Sales Manager
      • Oct 2013 - Jun 2015

      Dynamic senior broadcast management executive with record accomplishments encompassing all sales and marketing platforms. Combines entrepreneurial vision with a strong business acumen to achieve aggressive revenue goals. Experienced in leading and coaching teams with a focus on cultivating organizational growth. Successfully integrating digital and broadcast platforms resulting in increased revenue and station shares. Proven ability to capitalize on market opportunities and trends to drive revenue growth. Effectively sets pricing strategies to manage inventory and grow market shares. Attracts team members which are scaling to future needs in an ever changing competitive landscape.www.WWAYTV3.com Show less

    • Strategic Marketing Consultant (AE)
      • Oct 2010 - Oct 2013

    • Marketing & Promotions Manager
      • May 2008 - Oct 2010

      Create and lead marketing and station promotions across 3 properties (WWAY, RTV, WWAYTV3.COM), reaching 191,000 households in a 5 county DMA.•Promoted from Creative Services Producer to Marketing & Promotions Manager 1/09 •Executed brand strategy across multiple interactive and traditional media platforms.•Supervise a creative team and provide hands-on advancement in the areas of advertising, promotion and commercial production with an emphasis on news and sales.•Trained interns and staff in the development of production skills, including writing, editing and shooting techniques, manage valuable TV promotion inventory, budget, support the news department in audience focused topicals and support the sales department in writing, shooting and editing of sales driven promotional materials. Show less

    • United States
    • Graphic Design
    • 1 - 100 Employee
    • Owner
      • Jan 2006 - Apr 2010

      As a freelance digital marketer specializing in small businesses, I understand the unique challenges that come with limited resources and budget constraints. My goal is to help you maximize your online presence and drive results that will ultimately grow your business. My approach is collaborative, transparent, and focused on delivering measurable results. Whether you're looking to increase website traffic, generate leads, or improve your brand's reputation online, I'm committed to helping you achieve your goals and succeed in a competitive digital landscape. With years of experience working with small businesses across a range of industries, I have the skills and knowledge to help you stand out and thrive online. Let's connect and explore how we can work together to take your business to the next level. Show less

    • United States
    • Higher Education
    • Editor in Chief - The Seahawk & TheSeahawk.com
      • Aug 2005 - May 2008

      •Promoted from Staff writer, Photographer and Photo Editor to Editor-in-Chief •Responsible for developing operating budget and business plan •Manage daily meetings and collaborate with newspaper staff to produce a high quality publication and innovative website. •Utilize knowledge of camera equipment, Adobe Creative Suite, Macromedia Studio & Final Cut Studio to create professional multimedia and print productions. •Promoted from Staff writer, Photographer and Photo Editor to Editor-in-Chief •Responsible for developing operating budget and business plan •Manage daily meetings and collaborate with newspaper staff to produce a high quality publication and innovative website. •Utilize knowledge of camera equipment, Adobe Creative Suite, Macromedia Studio & Final Cut Studio to create professional multimedia and print productions.

Education

  • University of North Carolina at Wilmington
    BA, Communication Studies, Journalism
    2004 - 2008
  • Cary Academy

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