Chris Brown
Manager, Digital Marketing - Demand Generation & ABX at UpToDate- Claim this Profile
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Topline Score
Bio
Doug Hogan
Chris is an excellent team player and he brings strong organizational skills along with deep knowledge across a wide range of marketing focus areas – lead generation and nurturing, content development, digital, event planning and management, and analysis, in particular. Chris lead the development and management of our overall annual marketing budgets, collaborating well with his peers to and senior leadership to ensure strong alignment. Chris cares very deeply about how he is perceived by others and how he can continuously add more value. I look forward to the opportunity to work with Chris again in the future.
Todd Davis
Senior Marketing and Communications leader Chris Brown was directing all marketing initiatives for SkyTouch under my tenure as CEO. Chris worked cross functionally within the organization creating and executing on the SkyTouch marketing strategy including social media, pod casts, SkyTouch.com, print and online articles, executive interviews, event management and on. Chris and his teams efforts directly translated into sales from our demand generation engine. Chris is a collaborator and worked well with the organization including the executive team. He is creative, can produce release ready materials quickly and is budget minded ensuring spend returns gains. I really enjoy working with Chris and always look forward to his new approaches to marketing.
Doug Hogan
Chris is an excellent team player and he brings strong organizational skills along with deep knowledge across a wide range of marketing focus areas – lead generation and nurturing, content development, digital, event planning and management, and analysis, in particular. Chris lead the development and management of our overall annual marketing budgets, collaborating well with his peers to and senior leadership to ensure strong alignment. Chris cares very deeply about how he is perceived by others and how he can continuously add more value. I look forward to the opportunity to work with Chris again in the future.
Todd Davis
Senior Marketing and Communications leader Chris Brown was directing all marketing initiatives for SkyTouch under my tenure as CEO. Chris worked cross functionally within the organization creating and executing on the SkyTouch marketing strategy including social media, pod casts, SkyTouch.com, print and online articles, executive interviews, event management and on. Chris and his teams efforts directly translated into sales from our demand generation engine. Chris is a collaborator and worked well with the organization including the executive team. He is creative, can produce release ready materials quickly and is budget minded ensuring spend returns gains. I really enjoy working with Chris and always look forward to his new approaches to marketing.
Doug Hogan
Chris is an excellent team player and he brings strong organizational skills along with deep knowledge across a wide range of marketing focus areas – lead generation and nurturing, content development, digital, event planning and management, and analysis, in particular. Chris lead the development and management of our overall annual marketing budgets, collaborating well with his peers to and senior leadership to ensure strong alignment. Chris cares very deeply about how he is perceived by others and how he can continuously add more value. I look forward to the opportunity to work with Chris again in the future.
Todd Davis
Senior Marketing and Communications leader Chris Brown was directing all marketing initiatives for SkyTouch under my tenure as CEO. Chris worked cross functionally within the organization creating and executing on the SkyTouch marketing strategy including social media, pod casts, SkyTouch.com, print and online articles, executive interviews, event management and on. Chris and his teams efforts directly translated into sales from our demand generation engine. Chris is a collaborator and worked well with the organization including the executive team. He is creative, can produce release ready materials quickly and is budget minded ensuring spend returns gains. I really enjoy working with Chris and always look forward to his new approaches to marketing.
Doug Hogan
Chris is an excellent team player and he brings strong organizational skills along with deep knowledge across a wide range of marketing focus areas – lead generation and nurturing, content development, digital, event planning and management, and analysis, in particular. Chris lead the development and management of our overall annual marketing budgets, collaborating well with his peers to and senior leadership to ensure strong alignment. Chris cares very deeply about how he is perceived by others and how he can continuously add more value. I look forward to the opportunity to work with Chris again in the future.
Todd Davis
Senior Marketing and Communications leader Chris Brown was directing all marketing initiatives for SkyTouch under my tenure as CEO. Chris worked cross functionally within the organization creating and executing on the SkyTouch marketing strategy including social media, pod casts, SkyTouch.com, print and online articles, executive interviews, event management and on. Chris and his teams efforts directly translated into sales from our demand generation engine. Chris is a collaborator and worked well with the organization including the executive team. He is creative, can produce release ready materials quickly and is budget minded ensuring spend returns gains. I really enjoy working with Chris and always look forward to his new approaches to marketing.
Credentials
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Developing Business Acumen
LinkedInApr, 2023- Nov, 2024 -
Account-Based Experience (ABX) Certification
DemandbaseSep, 2022- Nov, 2024 -
Unconscious Bias
LinkedInNov, 2021- Nov, 2024 -
Hiring an Employee for Managers
LinkedInOct, 2021- Nov, 2024 -
Project Leadership
LinkedInApr, 2021- Nov, 2024 -
Communicating in the Language of Leadership
LinkedInFeb, 2021- Nov, 2024 -
Marketing Analytics: Setting and Measuring KPIs
LinkedInFeb, 2021- Nov, 2024 -
Salesforce Certified Pardot Specialist
SalesforceSep, 2019- Nov, 2024 -
Foundations
Pragmatic Institute (Pragmatic Marketing + TDI)Nov, 2016- Nov, 2024 -
Launch
Pragmatic Institute (Pragmatic Marketing + TDI)Nov, 2016- Nov, 2024 -
Market
Pragmatic Institute (Pragmatic Marketing + TDI)Nov, 2016- Nov, 2024 -
PMC Level III
Pragmatic Institute (Pragmatic Marketing + TDI)Nov, 2016- Nov, 2024 -
Pragmatic Marketing Certification
Pragmatic Marketing
Experience
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UpToDate
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United States
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IT Services and IT Consulting
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100 - 200 Employee
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Manager, Digital Marketing - Demand Generation & ABX
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Sep 2021 - Present
Within Wolters Kluwer's Health Clinical Effectiveness Division, as a member of the Digital Experience Team, I manage a team of Demand Generation & ABX/ABM digital marketers that create, manage and execute a global demand generation strategy to support our global revenue goals using an omni-channel, account based marketing approach.
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Manager, Digital Marketing - Customer Retention
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May 2020 - Sep 2021
Within Wolters Kluwer's Health Clinical Effectiveness Division, as a member of the Lifecycle Marketing Team, I managed a Customer Experience digital marketing team that created, managed and executed a global CX digital customer experience strategy focused on retention and revenue growth; with an emphasis on tech-touch; connecting with customers and our base of millions of users to make sure that they have easy to use tools and resources that enable and accelerate product use and maximize value.
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SkyTouch Technology
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Communications Manager
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May 2016 - Mar 2020
At this division of Choice Hotels International, I have been working with the entire C-Suite and with multiple stakeholders, it's my job to develop and execute and targeted omni-channel marketing, demand generation and account-based marketing (ABM) strategies to drive measurable sales pipeline and revenue results for this hospitality SaaS technology company owned by Choice Hotels International. Directly responsible for 300% growth in MQLs and SQLs YoY using a Pragmatic Marketing strategy and over $3.2 Million in pipeline - contributing to YoY growth in revenue of 80%. Show less
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Ethology (Acquired by Tallwave)
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United States
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Advertising Services
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1 - 100 Employee
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Senior Manager: Marketing & Lead Generation
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Apr 2015 - Mar 2016
Execute and measure targeted omni-channel marketing and lead generation activities to drive measurable revenue results and support business development needs. Directly responsible for support nurturing over $11 million in sales pipeline over 12 months. Champion the Ethology brand, way of thinking and philosophy of humanizing brands with their customers via optimized strategic user experiences that directly drive customers and revenue. Execute and measure targeted omni-channel marketing and lead generation activities to drive measurable revenue results and support business development needs. Directly responsible for support nurturing over $11 million in sales pipeline over 12 months. Champion the Ethology brand, way of thinking and philosophy of humanizing brands with their customers via optimized strategic user experiences that directly drive customers and revenue.
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Digital Current (Acquired by Semify)
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Manager
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Feb 2014 - Apr 2015
Create, execute and measure digital marketing and lead generation campaigns that utilize SEO, SEM, social, email, content marketing and paid online marketing techniques to drive measurable inbound marketing results. Track and report digital marketing KPIs, identifying recommending and executing improvements for optimizing corporate marketing strategies, budget allocations, end-to-end customer experiences (e.g. funnels, inbound marketing, lead nurturing, conversion/touch points), and additional collateral improvement and development. Directly responsible for 150% growth in SQLs, producing 150% measurable ROI for all marketing activities YoY leading to 50% revenue growth and over $10 Million in pipeline. Show less
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The Lending Company
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Phoenix, AZ
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Marketing Manager
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Oct 2013 - Jan 2014
Brought in by this mortgage banker to build the foundation of a marketing department in preparation of a growth campaign. • Coordinating and managing marketing events for recruiting staff and customers • Managed public relations and community efforts through cause-marketing • Managing cross-team relationships, working with stakeholders developing new marketing material and educational curriculum for digital marketing campaigns and events Brought in by this mortgage banker to build the foundation of a marketing department in preparation of a growth campaign. • Coordinating and managing marketing events for recruiting staff and customers • Managed public relations and community efforts through cause-marketing • Managing cross-team relationships, working with stakeholders developing new marketing material and educational curriculum for digital marketing campaigns and events
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Red Seal Invitations
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Phoenix, AZ
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Strategic Marketing Consultant
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Mar 2012 - Jul 2012
Contracted by this luxury wedding startup to create a new brand strategy in the $612 million dollar United States wedding invitation market. Constructed a new strategic marketing plan, led the market research, built the 12 month media plan, and was the lead architect of a comprehensive social media plan. • Wrote Strategic Marketing Plan • Brand Management • Creative Direction • Marketing Research • Social Media Marketing Contracted by this luxury wedding startup to create a new brand strategy in the $612 million dollar United States wedding invitation market. Constructed a new strategic marketing plan, led the market research, built the 12 month media plan, and was the lead architect of a comprehensive social media plan. • Wrote Strategic Marketing Plan • Brand Management • Creative Direction • Marketing Research • Social Media Marketing
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Marketing Manager
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Mar 2010 - Apr 2011
Project management and strategic marketing consultant. Administration of overseas development staff in Thailand and the Philippeans. Project management and strategic marketing consultant. Administration of overseas development staff in Thailand and the Philippeans.
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Union Digital
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Scottsdale, AZ
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Creative Director & Marketing Manager
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Jun 2002 - Jun 2009
Directly responsible for $3 million in yearly marketing accounts and retainers. Launched new products, re-defined brands, and brought double-digit increases in sales and profits to clients such as Blimpie, TacoTime, and Cold Stone Creamery. Managed product development cycles for key stakeholders placing products into major retailers such as Petsmart, Costco, Target, Walgreens, CVS, and Menards. • Creative Direction, Brand Management, and Product Development • Media Planning • Managed campaigns for national television, radio, social media, digital and direct marketing • Product development & research for point-of-purchase: Walgreens, CVS, Sam’s Club, Petsmart, and Costco. • Department administration Show less
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Rock Resources
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Phoenix, AZ
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Marketing Director
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Mar 1999 - Mar 2000
Director of Marketing for wholesale luxury B2B products. Director of Marketing for wholesale luxury B2B products.
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Education
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1999 - 2002
Arizona State University
Bachelors, Broadcasting & Administration
Community
