Experience

Piper

• United Kingdom
• Business Consulting and Services

• Chief Operating Officer

  • Apr 2016 - Present

  San Francisco Employee #4 at Piper, a Series B funded educational technology company that markets the industry leading Piper Computer Kit to schools and parents.

• Board Member

  • Jul 2021 - Present

  San Francisco, California, United States



Whurligig

• United States
• Internet Publishing

• Advisor

  • Sep 2022 - Present

  Menlo Park, California, United States Whurligig is a generative tech company that turns song lyrics into videos using AI and natural language processing.



Silicon Valley Bank

• United States
• Banking
• 700 & Above Employee

• Director, Sponsorships and Events Marketing

  • Jan 2015 - Mar 2016

  San Francisco Bay Area Directed development and management of over 1000 event and sponsorship brand experiences annually with a 7 person events team collaborating with business development, executive team and hundreds of administrative assistants throughout the country. SVB is a market leader and specializes in impactful experience with thought leadership for clients and potential customers across the start-up, venture capital and regulatory industries.



Mattel

• Mauritania
• Telecommunications
• 1 - 100 Employee

• Sr. Manager Global Brand Marketing

  • 2007 - 2014

  El Segundo, CA Led strategic partnerships and events for the Hot Wheels brand. Our VP of Marketing and VP of Design had a large vision to double the size of our brand and I was accountable to deliver partnerships, events, and lead a collaborative team that put us on the path. My work was play. I was able to live my dreams and execute at the highest levels. Partnerships included: - Indianapolis Motor Speedway where we rented the "inside of turn 4" during the 2011 Indianapolis 500 and proceeded to… Show more Led strategic partnerships and events for the Hot Wheels brand. Our VP of Marketing and VP of Design had a large vision to double the size of our brand and I was accountable to deliver partnerships, events, and lead a collaborative team that put us on the path. My work was play. I was able to live my dreams and execute at the highest levels. Partnerships included: - Indianapolis Motor Speedway where we rented the "inside of turn 4" during the 2011 Indianapolis 500 and proceeded to set a world record in front of 300,000 fans. YouTube video was ranked by Google as 6th most viral campaign in 2011, 100 million views and counting. - Chevrolet where we licensed IP to build full size Hot Wheels Camaro's, the largest single revenue generating licensing deal ever for the brand and global exposure via Chevy marketing efforts. - ABC/X-Games, a comprehensive media and event activation deal, that included a life size Hot Wheels track in downtown LA with live event on national ABC broadcast. 50,000 million YouTube views and counting. - Hired celebrities including David Hasselfhof, Danica Patrick, Mario Andretti, Dale Earnhardt and sold sponsorship to Big Machine Records (Taylor Swift's label) - Led $7 million budget for large scale, global events as well as managing $5M in event assets (21 life size Hot Wheels cars). - Opened a Hot Wheels Garage where life size cars would be displayed for events and to the public, the first ever in the history of the 45 year old brand. Show less



SnowBomb

• United States

• General Manager

  • 2001 - 2007

  Lake Tahoe, CA Managed company as the first full-time employee responsible for the website, partner development, events, customer service, sales, and accounting. • Grew membership program revenue by 600% through the establishment of partnerships with resorts, travel partners and ticketed experiential operators. • Led comprehensive resort negotiation with C-Level executives at Squaw, Alpine, Vail Resorts, Sugar Bowl. • Sold event title sponsorship to Toyota, with associated sponsorships to Snapple… Show more Managed company as the first full-time employee responsible for the website, partner development, events, customer service, sales, and accounting. • Grew membership program revenue by 600% through the establishment of partnerships with resorts, travel partners and ticketed experiential operators. • Led comprehensive resort negotiation with C-Level executives at Squaw, Alpine, Vail Resorts, Sugar Bowl. • Sold event title sponsorship to Toyota, with associated sponsorships to Snapple, etc., and wrote targeted web content and email newsletters which resulted in 80K growth in email database. Show less

• Product Manager

  • 1994 - 2000

  Greater Los Angeles Area