Chris Boivin

Assistant Director of Community Relations and Marketing at Jacksonville Public Library
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us****@****om
(386) 825-5501
Location
Metro Jacksonville
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Heather Senterfitt

I've been very fortunate to work with Chris Boivin for the past two years with the Jacksonville Chapter of the American Marketing Association. Chris has worked tirelessly to promote the organization and secure top-notch speakers and events, displaying vast amounts of enthusiasm and passion for the marketing field. He is a true asset and brings a wealth of experience, knowledge, and commitment to each and every project.

Natalie Halpern

I was a board member of the Jacksonville Chapter of the American Marketing Association while Chris was President-Elect and President. Chris is dedicated and passionate. He is a great leader with creative ideas. He knows how to engage people and play on their strengths to achieve the best quality results from teams. I've always been very impressed with his tireless efforts to revive the AMA in Jacksonville to connect local marketers and offer opportunities for knowledge sharing and professional development.

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Credentials

  • Integrity Solutions Facilitator - The Member Advantage
    Integrity Solutions LLC

Experience

  • Jacksonville Public Library
    • United States
    • Libraries
    • 100 - 200 Employee
    • Assistant Director of Community Relations and Marketing
      • Dec 2015 - Present

      Direct internal and external communications for JPL, including marketing communications, media relations, graphic design, lifelong learning programming, branding, online content and social media. Manage the Community Relations and Marketing staff to promote the services and resources of the Jacksonville Public Library system through community relations, marketing, graphic design and e-communications • Develop and oversee the implementation of strategic communications and marketing plans to effectively promote the library’s programs and services at all 21 locations, including The Conference Center at the Main Library. • Responsible for brand and organizational identity and internal and external strategic message development. • Collaborate with local, state and national organizations and agencies on joint library/community projects. • Develop creative community partnerships to leverage resources and maximize customer reach. • Write speeches, talking points, presentations, op ed pieces and briefing materials for senior management and the Board of Library Trustees as requested. • Support the work of the Jacksonville Public Library Foundation and the Friends of the Jacksonville Public Library. • Work with local and national media to encourage coverage of library programs and services. Respond to open records requests from the public and media. Show less

  • Library Marketing Solutions LLC
    • President
      • Feb 2023 - Present

      Offering marketing guidance and support for libraries and library marketers. Available for speaking engagements, workshops, and other projects. Offering marketing guidance and support for libraries and library marketers. Available for speaking engagements, workshops, and other projects.

  • Florida State College at Jacksonville
    • United States
    • Higher Education
    • 500 - 600 Employee
    • Adjunct Instructor
      • Jan 2013 - May 2015

      INGENIOUS ENGAGMENT - Begin each class with a brainteaser or game to get the mind working and blood flowing Instructor - Marketing for Credit Unions Sponsored by Northeast Florida Chapter of the League for Southeastern Credit Unions Credit Union Education Program Teach Credit Union professionals the principles of marketing, communication and business development to help them enrich their opportunities in the Credit Union industry. Administer quizzes, exams, term papers and presentations. Engage students in dialog, teamwork and group exercises. Show less

  • First Florida Credit Union
    • United States
    • Banking
    • 100 - 200 Employee
    • Senior Vice President Corporate Communications and Business Devleopment
      • Apr 2012 - Jan 2015

      INGENIOUS ENGAGEMENT - Created a scavenger hunt on facebook that brought page likes from 100 to 1200 in one week. Inform and educate members and people eligible for membership about benefits and advantages that credit unions have over banks In two years, grew the credit union's self-managed Visa credit card program from inception to a $4M portfolio with more than 2000 card holders. Provide employees with clear, concise, consistent messages about the Credit Union. Attract and retain credit union members in select counties, State of Florida agencies, select employer groups (e.g., CSX) and throughout the entire Field of Membership Acquired HCR Manor Care's South Florida rehabilitation centers - 15 locations - as a new select employer group. Show less

  • American Marketing Association - Jacksonville Chapter
    • United States
    • Non-profit Organizations
    • Founder & Past President
      • Jul 2011 - Jun 2012

      INGENIOUS ENGAGEMENT - Founded the local chapter of the organization to connect professionals in all marketing-related disciplines (including sole proprietorships, small businesses and entrepreneurs) with one another and with valuable marketing education and support.Advise the JAMA BoardLead the JAMA Leadership CouncilPlan and execute special events for the ChapterLead the Nominating Committee for the 2012 Chapter year elections

    • President
      • Jun 2010 - Jun 2011

      INGENIOUS ENGAGEMENT - Produced event "Fascinate Me" featuring renowned author and speaker Sally Hogshead, 3-time Food Network Cupcake Wars winner Hollis Wilder and other dynamic speakers to attract more than 100 attendees and drive membershipWe are marketing professionals, small business owners, researchers and students who join together to collaborate and inspire. Collectively, we develop innovative marketers who engage audiences and move them to take an action. Our organization provides experiences, tools and resources that enable marketers to effectively utilize traditional practices while learning new and interesting approaches that help our companies and causes achieve their goals. Through monthly meetings, programs and special events we educate and connect professionals.Our vision is to become the most valued professional marketing organization that engages, educates, inspires and cultivates exceptional marketers in Northeast FloridaFor more information, please contact me at president@jaxama.org or go to our website at www.jaxama.org Show less

    • President Elect
      • Jan 2009 - Jun 2010

      INGENIOUS ENGAGEMENT - Created and managed email marketing content including video mail for the chapter to attract new members and attendees to events.Developed the chapter's social media presence to support brand awareness, build membership and gain community and business supportManaged administrative tools and processes to maintain chapter finances, research, membership, advertising and promotion, and event administration.

  • Chris Boivin Knows
    • Video editor
      • Oct 2011 - Apr 2012

      INGENIOUS ENGAGEMENT - Selected free royalty-free music for videos to keep production costs low and quality high.Edit and produce ready-to-post videos for Social Faces Video - a company that provides local businesses short videos to be used for marketing and promotion in social media channels.

    • Marketing Consultant
      • Oct 2011 - Nov 2011

      INGENIOUS ENGAGEMENT - Created blog that explored personal transformation of body and career to provide advice and guidance for othersEvaluated business model and product design of startup marketing research organization "BrandHawks"Advised CEO on feasibility of business, ways to minimize risk and maximize value of products and services.

  • Acosta Sales & Marketing
    • United States
    • Retail
    • 1 - 100 Employee
    • Director of Marketing Solutions
      • Jul 2008 - Oct 2011

      INGENIOUS ENGAGEMENT - Created Microsoft Excel workbooks that connected to client databases through SQL. This resulted in simpler and more powerful access to data for employees and customers without significant development or maintenance costs. • Led a team of managers to develop, maintain, and service technical solutions for the most complex problems in the consumer packaged goods industry. • Directed communications, service activities, development, maintenance and adoption for tools and processes that are used by as many as 14,000 employees internally and several external clients. • Produced, published and maintained communications for Acosta's employees to educate the organization about the Insights group's tools and successes. • Recommended communications and technical strategies, solutions and services to maximize departmental efficiency and profitability. Show less

  • Independent Contractor
    • United States
    • IT Services and IT Consulting
    • Film Crew
      • 2008 - 2010

      INGENIOUS ENGAGEMENT - Leveraged past Stage Management experience to help keep production on schedule and keep cast and crew morale high. Operated cameras, assisted director, producers and actors, and provided other production assistance on several short films including: Blonde Thing (2009) Walking Through Fires (2011) INGENIOUS ENGAGEMENT - Leveraged past Stage Management experience to help keep production on schedule and keep cast and crew morale high. Operated cameras, assisted director, producers and actors, and provided other production assistance on several short films including: Blonde Thing (2009) Walking Through Fires (2011)

  • Nielsen
    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Communications Leader
      • Oct 2007 - Mar 2008

      INGENIOUS ENGAGEMENT - Wrote and produced a series of entertaining videos featuring company employees and executives as talent to support key points in the CIO's address at the company's global conference. - Manage the production of dynamic, multimedia presentations created in extremely short time frames that delighted employees including the company's C-level executives. - Manage a team of communication and design professionals to produce operations and change management communications that support major company restructuring for more than 20,000 employees worldwide. - Develop communications strategies that support the company's commitment to quality and global unification. Show less

  • Blue Cross and Blue Shield of Florida
    • United States
    • Investment Management
    • 1 - 100 Employee
    • Communications Consultant
      • 2004 - 2007

      INGENIOUS ENGAGEMENT - Pioneered the broadcast of videos on the company's closed circuit television network to entertain and inform employees about critical process and technology changes.• Successfully supported a 9,000 employee workforce in the adoption of technology and business process changes encompassing more than $10M in company projects • Led communications and internal marketing efforts for more than 20 programs/projects among teams of project managers, business leaders, subject matter experts, technical professionals and executives• Introduced new technologies and processes (e.g., in-house video production, asset tracking, resource tracking) that saved the company +$100K in fixed asset, administrative costs and vendor expense over an 18-month period.• Directed new communications technologies (e.g., video, collaboration tools, radio show format voicemail messages) that accelerated employee adoption of new technologies and business processes.• Became the “go-to” resource requests for video production and technical communications Show less

    • Senior Project Consultant
      • 2002 - 2004

      • Led the design of a relational database for predictive modeling and contact management for chronic health condition management programs (asthma, diabetes, congestive heart failure and high-risk pregnancies) which became the care management segment of the company’s data warehouse..• Advised and supported executive leadership in production and delivery of information including – a video explanation of predictive modeling –increasing employee adoption of new and emerging care management practices.• Co-led clinical staff training seminars on condition management for more than 200 employees throughout Florida.• Analyzed care program data and reported on trends, increasing participation in a voluntary program by ten percent over a period of 6 months. Show less

    • Marketing Research Analyst
      • 1999 - 2002

      • Managed the migration of people and records for the company’s acquisition of another health insurance provider’s HMO business. [Awarded ‘Valuable Player’ formal recognition for contributions to more than $1,000,000 in savings through expert change and logistics management.]• Compiled and distributed key marketing, financial, and research reports to company decision makers resulting in successful migration away from losing product lines, and record net membership gains.• Analyzed local markets, trends, cost variables, medical markets and utilization, public policy, and created sales forecast models, to improve annual business planning and strategy.• Performed detailed statistical analysis, regression, business computations and forecasting using statistical and database tools. Show less

    • Public Relations Consultant
      • 2000 - 2001

      • Created, managed, and effectively lobbied for $100,000 BCBSF public relations charitable contribution budget in northern Florida.• Built and maintained relationships between BCBSF and northern Florida’s external charitable interests to maintain three critical company partnerships (local news paper, American Heart Association, local food bank).• Wrote, edited, and published several newsletters to promote and report on various public relations events resulting in significant employee commitment to the American Heart Association’s Heart Walk and annual donations of food to the local food bank at levels among the highest in the region. Show less

    • Provider Contract Systems Analyst
      • 1998 - 1999

      • Shared in formal team award for increasing claim processing automation in the company’s critically important Medicare HMO product line by 70%+ in a six-month period. Personal contributions to this unprecedented success included:o Designed, distributed, and administered database that organized the information on a key subset of providers (“hospital based physicians”) for easy maintenance of those providers’ records. o Analyzed provider contracts to ensure proper reimbursement and administration of terms.o Extensively involved in creation and improvement of several processes including provider contracting and reimbursement, systems administration of contract terms, and contract clarity. Show less

    • Marketing Account Specialist
      • 1996 - 1998

      • Received formal award (‘Extra Effort’) for outstanding contribution to achievement of sales goals due to personal achievements, including: o Developed proposals and managed large group accounts; served as liaison between local major account managers and community business leaders before and during new group sales process. o Communicated with and provided service to external agents, group administrators, and providers.

    • Administrative Assistant, Provider Services
      • 1994 - 1996

      • Managed and distributed internal and external business traffic for Provider Services.

  • Tampa Theatre Company
    • Stage Manager
      • 1994 - 1996

      Stage Manager Glengarry, Glen Ross Stage Manager Glengarry, Glen Ross

  • The LOFT Theatre
    • United Kingdom
    • Entertainment Providers
    • Director/Stage Manager/Audio Designer
      • 1993 - 1996

      Director: A Spy Am I Stage Manager: Pounding Nails in the Floor With My Head Desdemona: A Play About a Handkerchief Ten for the Loft The Eight Reindeer Monologues Tampa Theater Workshop Audio Designer: The Eight Reindeer Monologues Desdemona: A Play About a Handkerchief Director: A Spy Am I Stage Manager: Pounding Nails in the Floor With My Head Desdemona: A Play About a Handkerchief Ten for the Loft The Eight Reindeer Monologues Tampa Theater Workshop Audio Designer: The Eight Reindeer Monologues Desdemona: A Play About a Handkerchief

Education

  • University of South Florida
    MBA, Marketing, Finance, MIS, International Business
    1997 - 2001
  • SUNY Geneseo
    BA, Communications
    1989 - 1993

Community

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