Experience

dock29 marketing consultant

• United States
• Advertising Services
• 1 - 100 Employee

• Certified Marketing Consultant ♦ Motivational Speaker ♦ Founder & Chief Digital Officer

  • 2008 - Present

  Over the last 19 years, Chris Bernard has handled online and offline marketing campaigns for some of the best known brands on the planet including: HSN (various brands), GM, Caterpillar, ditech.com, GM Goodwrench, Whirlpool, KitchenAid, Sears, DeVry University, Keller Graduate School, Budget Rent-A-Car, US Cellular, Motorola, Cintas, USBank, Ryder Truck Rental, Edward Jones, Sherwin Williams, Michelin, and Midas.As one of the best digital marketing consultants in america and founder/chief digital, officer of dock29 marketing, a digital advertising agency, he is tasked with bringing the same elite strategic thought, technologies and processes of big agencies serving global brands to the small and medium sized business market.Mr. Bernard couples his big agency talent, with an in-depth understanding of the unique challenges and opportunities associated with small and medium sized business marketing, to score exponential business growth.For more on Chris Bernard and dock29 marketing please visit the website http://www.dock29.com Show less

• Chief Strategist

  • 2008 - Present

  dock29 – a marketing agency. A full service marketing agency based in Tampa FL. With an organic structure, dock29 applies marketing methodology, to strategically position, plan, execute, track and optimize companies marketing and advertising budgets.



TableDOT

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Consultant

  • Jan 2019 - Jun 2019



FKQ Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Interactive Profitability Consultant

  • 2007 - 2008

  Driving new business by creating a consistent brand message, facilitating collateral development, and marketing FKQ by strategically utilizing online and offline media effectively. Key Successes: > Developed comprehensive brand positioning research and strategy for interactive division. > Created online and offline media plan with ROI/ROAS performance benchmarks to achieve growth goals. > Implemented guerrilla style marketing efforts to increase profit margin and sales volume on a tight budget. > Created strategic partnerships with outside vendors saving prospects and clients an average of 40% on website development projects. Show less



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• VP Marketing & Client Services

  • 2006 - 2007

  Direct supervision of all account team functions including creative, programming, marketing, pr, operations, client services, and sales. Key Successes: > Grew team through staffing initiatives from nine to eleven within four months. > Increased agency portfolio 10% within 6 months. > Successfully launched sales offices Los Angeles, CA and in Chicago, IL. Direct supervision of all account team functions including creative, programming, marketing, pr, operations, client services, and sales. Key Successes: > Grew team through staffing initiatives from nine to eleven within four months. > Increased agency portfolio 10% within 6 months. > Successfully launched sales offices Los Angeles, CA and in Chicago, IL.



HSN

• Interactive Media Manager

  • 2004 - 2006

  Direct responsibility for growing volume and profitability of all interactive sales channels including organic and paid search, email and affiliate network management for Improvements, Alsto’s, and HomeFocus HSN brands. Key Successes: > Successfully migrated outsourced search initiatives to in-house management saving 15% on entire media spend while growing search sales by 51% and increasing orders by 41%. > Increased email sales by 64% and average order size by 79% by optimizing email frequency while maintaining opt-out rate of below .2%. Show less



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Interactive Marketing & Database Manager

  • 2003 - 2004

  Direct responsibility for all interactive campaign research, proposal, and execution in addition to sales team training and new product/service launches. Premier customers include: GM, Whirlpool, KitchenAid, ACDelco, GM Goodwrench, ditech.com, and Caterpillar. Key Successes: > Exceeded internet sales goals by 276% in 2004. > Launched Internet Search Engine Optimization and Keyword Buying services. Direct responsibility for all interactive campaign research, proposal, and execution in addition to sales team training and new product/service launches. Premier customers include: GM, Whirlpool, KitchenAid, ACDelco, GM Goodwrench, ditech.com, and Caterpillar. Key Successes: > Exceeded internet sales goals by 276% in 2004. > Launched Internet Search Engine Optimization and Keyword Buying services.



TMP Worldwide

• United States
• Advertising Services
• 300 - 400 Employee

• Interactive Marketing Manager

  • 2001 - 2003

  Researched, planned, sold, executed and managed search engine optimization, keyword management and internet yellow pages campaigns. Premier customers include: Budget Rent-A-Car, Ryder Truck Rental, US Cellular, Sears Roebuck, US Bank, Midas.Key Successes:> Created and managed $1.3 million internet keyword campaign. > Managed email campaign to over 1 million households.

• Account Executive

  • 2001 - 2001

  Acted as 3rd Party Sales contact between the dealers and the publishers. Responsible for maintaining or growing revenue and deepening client relationships. Premier customers include: Budget Rent-A-Car, Ryder Truck Rental.Key Successes:> Managed over $5 million of a $22 million national Yellow Pages account. > Identified non-essential costs by over $100,000 and unnecessary transactional costs by 67%. > Implemented systematic team evaluations and Roles Clarification Classes. Show less

• Marketing Analyst

  • 2000 - 2001

  Designed custom reporting, statistical analysis and reporting for various local and national clients using MS Excel and Access. Proposal creation and delivery. Premier customers include: National City Bank, Sherwin Williams, Michelin, Cintas, Edward Jones.> Researched, designed and implemented a $1.2 million advertising market plan.> Designed and executed comprehensive one week database training class.



Kent State University Recreation Department

• Intern

  • 1998 - 1999

  Marketing including branding, promotion and campaign management of the new state of the art recreational facility Marketing including branding, promotion and campaign management of the new state of the art recreational facility