Chris Batten
Director Of Business Development & Agency Growth at JK Design- Claim this Profile
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Bio
Martha Marchesi
Chris is a powerful leader, expert at engaging prospective clients, coming up with customized solutions, creating strong partnerships, and building trust and confidence in the process. He approaches every opportunity with an infectious enthusiasm and a committed drive, whether prospecting new clients or helping account managers foster organic growth within our existing client roster. Chris is a collaborative team player whose talent and personality make him an absolute pleasure to work with.
Ricki Weisberg
I am delighted to recommend Chris for his exceptional skills in Business Development. Throughout our professional interactions, I have witnessed his remarkable ability to connect with people and consistently secure new clients. Chris is a highly skilled communicator, effortlessly conveying complex ideas in a clear and compelling manner. His active listening skills ensure that prospective clients' concerns are not only heard but also addressed effectively. Chris builds trust that leads to long-term business relationships.
Martha Marchesi
Chris is a powerful leader, expert at engaging prospective clients, coming up with customized solutions, creating strong partnerships, and building trust and confidence in the process. He approaches every opportunity with an infectious enthusiasm and a committed drive, whether prospecting new clients or helping account managers foster organic growth within our existing client roster. Chris is a collaborative team player whose talent and personality make him an absolute pleasure to work with.
Ricki Weisberg
I am delighted to recommend Chris for his exceptional skills in Business Development. Throughout our professional interactions, I have witnessed his remarkable ability to connect with people and consistently secure new clients. Chris is a highly skilled communicator, effortlessly conveying complex ideas in a clear and compelling manner. His active listening skills ensure that prospective clients' concerns are not only heard but also addressed effectively. Chris builds trust that leads to long-term business relationships.
Martha Marchesi
Chris is a powerful leader, expert at engaging prospective clients, coming up with customized solutions, creating strong partnerships, and building trust and confidence in the process. He approaches every opportunity with an infectious enthusiasm and a committed drive, whether prospecting new clients or helping account managers foster organic growth within our existing client roster. Chris is a collaborative team player whose talent and personality make him an absolute pleasure to work with.
Ricki Weisberg
I am delighted to recommend Chris for his exceptional skills in Business Development. Throughout our professional interactions, I have witnessed his remarkable ability to connect with people and consistently secure new clients. Chris is a highly skilled communicator, effortlessly conveying complex ideas in a clear and compelling manner. His active listening skills ensure that prospective clients' concerns are not only heard but also addressed effectively. Chris builds trust that leads to long-term business relationships.
Martha Marchesi
Chris is a powerful leader, expert at engaging prospective clients, coming up with customized solutions, creating strong partnerships, and building trust and confidence in the process. He approaches every opportunity with an infectious enthusiasm and a committed drive, whether prospecting new clients or helping account managers foster organic growth within our existing client roster. Chris is a collaborative team player whose talent and personality make him an absolute pleasure to work with.
Ricki Weisberg
I am delighted to recommend Chris for his exceptional skills in Business Development. Throughout our professional interactions, I have witnessed his remarkable ability to connect with people and consistently secure new clients. Chris is a highly skilled communicator, effortlessly conveying complex ideas in a clear and compelling manner. His active listening skills ensure that prospective clients' concerns are not only heard but also addressed effectively. Chris builds trust that leads to long-term business relationships.
Credentials
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MARKETING EXCELLENCE CERTIFICATION
CEB, now GartnerMar, 2020- Nov, 2024 -
NYU Honors Scholar Graduate
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Experience
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JK Design
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United States
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Advertising Services
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200 - 300 Employee
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Director Of Business Development & Agency Growth
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Sep 2019 - Present
Develop and Lead all sales, marketing and partnership efforts for a 35+ year old, branding and communications agency Identify emerging trends and harness agency capabilities to productize offerings for targeted outreach campaigns—filling our pipeline to drive significant revenue and client wins Lead marketing and PR efforts, driving a team to develop thought leadership content designed to elevate agency awareness and support client growth at all levels Elevated client portfolio by securing strategic, long-term projects with Netflix, Warner Bros., The Children’s Place, Cheesecake Factory, Santander Bank, Amgen and more Show less
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Momentum Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Director, Business Leadership and Strategy - Music
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Sep 2018 - Sep 2019
- Oversaw all Verizon music sponsorship activations including partnerships with Epic-level artists that span across national tours, private concerts and bespoke, mass scale events - Drove development of branded experiences that deliver expanded marketing opportunities and direct consumer engagements - Assessed incoming music sponsorship opportunities from artist vetting and festival selection through label partnerships - Partnered with various Verizon Business Units to develop and launch 5G activations that defined and promoted the new technology, including 5G Experience Labs – Verizon’s first multi-city, consumer-facing demonstration of the tech Show less
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Sony Music Entertainment
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United States
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Musicians
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700 & Above Employee
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Vice President, Brand Partnerships & Strategic Client Growth
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Apr 2016 - Jan 2018
Integral member of the leadership team that established and grew Arcade, an internal advertising and brand partnerships agency. Led agency in Organic Account Growth and drove development of Branded Partnerships that leveraged the assets of Sony Music’s frontline and catalog labels for brands such as: KPMG, MTA, Axe, eBay, Target, Hard Rock Hotels, IFF, American Express, Walmart, Ford, Logan’s Roadhouse, Sony Legacy- Increased personal ownership of agency billings to over 85%- Strategic lead for all KPMG employee engagement programs, yielding a 25% increase in firm-wide productivity- Leveraged MTA client partnership to identify and secure unique channel opportunities to elevate Sony Music artist promotion- Developed product and marketing opportunity for Sony Legacy - marking a milestone catalog release for a first-rate artist- Built partnership marketing strategies through the Arcade client base to raise promotional efforts for specific music releases Show less
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Senior Group Account Director (Arcade Creative Group)
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May 2012 - Mar 2016
Joined agency during its formative stages, tasked with building the Account Team and establishing agency process to ensure efficient work streams and client success - all while personally managing the agency’s first $1MM+ account for Walmart/American Express.- Secured a 5-year, creative and media retainer contract from the MTA- Solidified agency’s music-offering through Unilever/Axe “One Night Only” tour activation program- Relaunched MTA’s iconic “See Something Say Something” campaign- Built e-commerce partnership program for Sony Music and eBay- Led development and launch for Walmart/AMEX financial product, Bluebird Show less
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Account Supervisor - TUMS
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May 2011 - Mar 2012
Led a robust, cross functional, 5-agency team through the new product launch of TUMS "Freshers" and served as the key client contact for all campaign efforts - from inception through delivery. Optimized ROI potential for the iconic "TUMS" Jingle by building a fan engagement program with NASCAR and identifying ways to maintain ownership of the asset at lower costs Led a robust, cross functional, 5-agency team through the new product launch of TUMS "Freshers" and served as the key client contact for all campaign efforts - from inception through delivery. Optimized ROI potential for the iconic "TUMS" Jingle by building a fan engagement program with NASCAR and identifying ways to maintain ownership of the asset at lower costs
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BBH USA
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United States
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Advertising Services
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100 - 200 Employee
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Account Manager
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Jul 2010 - Feb 2011
Served as the key client contact through a large rebranding effort that transformed General Motors Financial Services (GMAC) into Ally Bank, an innovative digital-only banking service in the North American market. Managed campaign execution across all media channels, including development and production of a Branded Content Partnership with 'Wheel of Fortune' Served as the key client contact through a large rebranding effort that transformed General Motors Financial Services (GMAC) into Ally Bank, an innovative digital-only banking service in the North American market. Managed campaign execution across all media channels, including development and production of a Branded Content Partnership with 'Wheel of Fortune'
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Wolfe/Doyle Advertising
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive and Business Development Lead
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Mar 2008 - Jul 2010
Principal Executive in a 5-person, agency startup – overseeing all business development, marketing, client relations, strategic planning and production. Key Wins: YMCA, MSG Network, NY Knicks, Modell's, Big Ten Network, Dick's Sporting Goods, Horse Racing TV, Pennsylvania Tourism Principal Executive in a 5-person, agency startup – overseeing all business development, marketing, client relations, strategic planning and production. Key Wins: YMCA, MSG Network, NY Knicks, Modell's, Big Ten Network, Dick's Sporting Goods, Horse Racing TV, Pennsylvania Tourism
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Musical Lead and Marketing/Business Manager
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Jun 1998 - Dec 2009
Singer, songwriter, producer and leader for successful NJ-based band - including 2+ years of touring the East Coast. - Direct web, print and social media campaigns for all concerts and merchandise - Oversee all creative development and production efforts including: Recordings, Web, Social media, Logo, Packaging and Promo Designs - Research, solicit and negotiate with potential music and recording business partners - Secured supporting slots on the national tours of Nas, Dropkick Murphys, Jesse Malin, Gavin DeGraw, New York Dolls, Nils Lofgren, Pete Yorn, Butch Walker Show less
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Cliff Freeman & Partners
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United States
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Advertising Services
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1 - 100 Employee
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Account Executive
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Feb 2003 - Jan 2006
Ran day-to-day communications and coordinated Media, Creative, and Production of various campaigns across for top-tier clients, including: Snapple, Turner Broadcasting (TBS rebranding), Mohegan Sun and iN Demand Sports - Independently led $1MM campaign for multiple iN Demand Sports packages across multiple media channels Ran day-to-day communications and coordinated Media, Creative, and Production of various campaigns across for top-tier clients, including: Snapple, Turner Broadcasting (TBS rebranding), Mohegan Sun and iN Demand Sports - Independently led $1MM campaign for multiple iN Demand Sports packages across multiple media channels
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VH1
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United States
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Entertainment Providers
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100 - 200 Employee
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Production Assistant
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Sep 2001 - Feb 2002
- Researched, Logged and Pulled artist content to expand News segments - Assisted with filming of on-site interviews, concerts and additional content capture - Researched, Logged and Pulled artist content to expand News segments - Assisted with filming of on-site interviews, concerts and additional content capture
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Al Roker Entertainment, Inc
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United States
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Media Production
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1 - 100 Employee
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Production Assistant
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May 2001 - Sep 2001
- Prepared proposals and pre-production handbooks for various television specials - Coordinated and assisted with production shoots for “Intimate Portraits: Judge Judy” - Prepared proposals and pre-production handbooks for various television specials - Coordinated and assisted with production shoots for “Intimate Portraits: Judge Judy”
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Education
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1998 - 2002
New York University
Bachelor of Arts - BA, Cummunications
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