Experience

Linkwell Health

• United States
• Technology, Information and Media
• 1 - 100 Employee

• Contributing Editor

  • Jan 2017 - Present

  Conceptualized newsletters for Anthem Blue Cross health insurance and Silver Sneakers fitness program. Wrote, assigned and edited articles guiding customers on best disease prevention and healthy living practices. Wrote and edited healthy living challenges for Sharecare, which partners with health insurance companies to provide healthy living solutions to customers. Conceptualized newsletters for Anthem Blue Cross health insurance and Silver Sneakers fitness program. Wrote, assigned and edited articles guiding customers on best disease prevention and healthy living practices. Wrote and edited healthy living challenges for Sharecare, which partners with health insurance companies to provide healthy living solutions to customers.



Independent Public Relations Consultant and Magazine Writer

• Principal

  • Nov 2014 - Present

  Planned and implemented media-driven publicity campaigns and consulted on public relations matters for companies such as Shreve Williams, Henry Holt, Macmillan, Hachette, The New Press, Little, Brown and the University of California Press.Contracted to write health, fitness and lifestyle articles on the web and print platforms for American Media and the Meredith Corporation. Edited special interest publications for the Meredith Corporation. Is a CrossFit Level 1 Trainer. Planned and implemented media-driven publicity campaigns and consulted on public relations matters for companies such as Shreve Williams, Henry Holt, Macmillan, Hachette, The New Press, Little, Brown and the University of California Press.Contracted to write health, fitness and lifestyle articles on the web and print platforms for American Media and the Meredith Corporation. Edited special interest publications for the Meredith Corporation. Is a CrossFit Level 1 Trainer.



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Head of Communications and Editorial Booking

  • Apr 2012 - Oct 2014

  Directed team of five PR professionals in New York, London and Hong Kong promoting the work of journalists at Reuters, the world’s largest multimedia news provider. Directed team that created the Reuters Editorial Directory, an online directory to the more than 2,600 Reuters journalists, used by staff across Thomson Reuters business units. Directed PR for the Reuters Agency product launches, business initiatives and partnerships including The Wider Image mobile app, the Reuters Olympics London 2012 mobile app, Next Media Animation partnership, the Reuters Access online pictures and video store, and Reuters Live Online Streaming Video News initiative. Directed PR for the all photo agency initiatives.



Freelance Public Relations

• Principal

  • Feb 2009 - Apr 2012

  Planned and implemented media driven publicity campaigns on books published by Henry Holt, Times Books, Metropolitan, Atria, Dutton, Ballantine, Jossey-Bass/Wiley, Rodale, Random House Canada, Osprey, and Egmont, among others, on both in-house and project bases. Developed PR strategy and campaign for Equipois, a Los Angeles-based technology company, and La Boule Newyorkaise, the largest and oldest petanque club in the United States. Planned and implemented media driven publicity campaigns on books published by Henry Holt, Times Books, Metropolitan, Atria, Dutton, Ballantine, Jossey-Bass/Wiley, Rodale, Random House Canada, Osprey, and Egmont, among others, on both in-house and project bases. Developed PR strategy and campaign for Equipois, a Los Angeles-based technology company, and La Boule Newyorkaise, the largest and oldest petanque club in the United States.



Penguin Random House

• United States
• Book Publishing
• 700 & Above Employee

• Associate Director of Publicity

  • Mar 1997 - Jan 2009

  Planned and implemented publicity campaigns for a wide variety of books, ranging from bestselling commercial and literary fiction to popular non-fiction in categories that included business, current events, health, history and science. Planned and implemented publicity campaigns for a wide variety of books, ranging from bestselling commercial and literary fiction to popular non-fiction in categories that included business, current events, health, history and science.



Wiley

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Trade Publicist

  • Feb 1995 - Mar 1997

  Planned and implemented publicity campaigns for business, science and children’s books. Planned and implemented publicity campaigns for business, science and children’s books.



HarperCollins Publishers

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate Publicist

  • Feb 1993 - Jan 1995

  Planned and implemented publicity campaigns for a variety of commercial fiction and nonfiction books. Planned and implemented publicity campaigns for a variety of commercial fiction and nonfiction books.