Senior Marketing Manager

• Oct 2022 - Present

Head Of Marketing

• Jan 2022 - Oct 2022

Marketing Manager (Digital)

• Sep 2021 - Jan 2022

Digital Marketing Manager

• Jul 2014 - Sep 2021

Created and delivered comprehensive digital marketing strategies and channel strategies in line with organisation objectives and integrated with wider company strategies. Responsible for setting the budget of the digital marketing efforts and ensuring alignment with spend. Managed and championed professional development / up-skilling of direct reporting roles through a culture of inclusivity, empowerment, coaching and modern leadership techniques. Constant evaluation of multi-platform analytics packages, measuring ROI, conversion rates, and implementing and monitoring constant improvements. Project managed complex project managing resource allocation and utilisation to ensure timely delivery. Improving the usability, design, and conversion of website and online touch points. Oversaw and delivered a variety of marketing tactics including: - Web Development and Maintenance - Conversion Rate Optimisation (CRO) - Multi-channel inbound Content Marketing - Search Engine Optimisation / Marketing (SEO / SEM) - Paid Advertising / PPC - Social Media - Email Marketing - Brand Development Researched new technology, creating business cases, specifications and oversaw development and analysis. Created and documented processes and procedures. Evaluated audience research, market conditions and competitor efforts to create and maintain customer profiles and value statements. Part of a Lean methodology change management program, removing waste work, inefficient processes, and ensured all work is client focused / outside-in. Show less

Senior Digital Marketing Consultant

• Jul 2011 - Jul 2014

Provided strategic digital marketing consultancy and implementation for professional services firms ranging from small businesses up to national firms with multiple offices, websites and project stakeholders. Consultancy involved business S.W.O.T, audience profiling, competitor analysis and brand review. This informed a digital marketing strategy and content plans with appropriate goals and KPIs. I oversaw and implemented the strategies where necessary and worked alongside the client to interpret their marketing analytics data, testing and developing improvements to generate better returns on investment and objectives. I created and co-ran a range of regular seminars, full-day workshops and webinars aimed at both clients and non-clients of PracticeWEB covering digital marketing for successful websites, email strategies, social media strategies, search engine optimisation and measurement and analysis. I also contributed blogs and downloadable guides for clients and non-clients covering a variety of topics including user engagement, user experience, digital marketing, social media and content marketing. Show less

Production Manager

• Jan 2008 - Jul 2011

Managing a team of six website producers and four project managers, I planned and maintained resource schedules and the team’s management affairs on a daily basis. New teams and departments were created whilst I was in the position and so new processes had to be written and finalised for the department by myself, and then monitored and updated until they ran seamlessly. I was also tasked with documenting and distributing the processes so that all internaldepartments could understand and relate to them.I arranged peer training within the team to allow knowledge sharing, and championed personal development by introducing weekly one to ones as well as official yearly appraisals. I also created and worked with several other departments to change our pricing structure and approach to selling and delivering websites which allowed me to create new revenue streams including a consultancy service for the high end projects which I created and ran. As website delivery became more complex due to heightened client expectations and understanding of digital channels, I tested and implemented several strategies to increase production output to success.I dealt directly with executive management on a frequent basis as well as interviewing, recruiting, mentoring and managing new team members. I was nominated for the company ‘Best Manager’ award in my first year as a manager in 2008 and subsequently again in 2009 when I won the award. Show less

Website Producer

• Oct 2006 - Jan 2008

Worked on website design and build projects. Project managed, designed and developed website projects to finish point. Responsible for mentoring new staff in the design and build processes, creating and keeping internal process documentation up-to-date and arranging and hosting internal topical training sessions for colleagues.

Software Technical Support

• May 2005 - Oct 2006