Experience

RaaStr

• United States
• Business Consulting and Services
• 1 - 100 Employee

• CEO

  • Jul 2018 - 5 years 6 months

  We are GTM specialists. Our expertise is in creating Aha! moments for your current and future customers by combining growth marketing, sales strategy, and revenue enablement technologies. Our partners are Hubspot, AWS, Microsoft, and Google Cloud.



Before I Croak

• Author

  • Oct 2023 - 3 months

  United States The only all-in-one estate organization system you will ever need.



ROAM Beyond Inc.

• United States
• Travel Arrangements
• 1 - 100 Employee

• Co-Founder

  • Apr 2019 - 4 years 9 months

  Kirkland, Washington A network of "glamping" options located in some of the world's most beautiful places.



APANA®

• Board Advisor

  • Apr 2015 - May 2023

  Water Efficiency as a Service for industrial and commercial customers.



E8 Angels

• United States
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Board Member and Treasurer

  • Jan 2015 - Sep 2022

  Greater Seattle Area The first angel investor group focused exclusively on climate tech.



Axiom Exergy

• United States
• Renewables & Environment

• Board Member

  • Jul 2015 - Jul 2020

  San Francisco Bay Area The power management platform for supermarkets and cold storage facilities.



True Partners Advisory

• United States
• Business Consulting and Services

• Principle Consultant

  • May 2014 - Jun 2018

  Helping CEOs of emerging growth companies build powerhouse organizations in climate tech.



HubCast (acquired by Mimeo)

• EVP Sales

  • 2013 - 2014

  Greater Boston Area Back to the future. VC-backed SaaS startup.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Senior Director, Enterprise Sales

  • Jan 2012 - May 2013

  Greater Seattle Area Led organization responsible for $681M enterprise software business.

• Regional Sales Director, Pacific Northwest

  • Mar 2008 - Dec 2012

  Led group responsible for $180M enterprise software business.

• Director, Customer & Partner Experience

  • Jun 2005 - Feb 2008

  Spearheaded customer and partner satisfaction in the United States

• Director, Office Marketing

  • Jul 2002 - May 2005

  Set go-to-market strategy for Microsoft Office and Category revenue; launched Tablet PC.

• Group Manager, Windows Marketing

  • Jun 2000 - Jun 2002

  Launched Windows XP across all US market segments, channels and audiences.

• Lead Product Manager, Server & Tools Business Group

  • Sep 1997 - May 2000

  Joined after business school; led Unix Compete initiative and launched Windows Server 2000.



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Summer Associate

  • Jun 1996 - Aug 1996

  Mountain View, CA Nearly joined the toy industry, but that's another story. Technology captured my imagination.



P&P Consultancy, LLC

• Co-Founder | President

  • Mar 1992 - Jan 1995

  Tallinn, Estonia My first "real" startup. How I ended up in management consulting in Estonia is a fun story.



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Jan 1990 - Feb 1992

  New York, New York My first "real" job. Discovered a passion for helping customers grow their businesses. In this case, Rolling Rock Beer, Dr Pepper / 7 Up and Kraft General Foods.