Chris Ainsworth
Head of Search at Footprint Digital- Claim this Profile
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Bio
Ceris Borthwick
Chris looked after Oasis Overland’s SEO/PPC for many years and we were very happy with his work and results. Our transition to a brand new website went extremely smoothly from an SEO perspective, in which he played a big part. I found him to be knowledgeable, helpful and always willing to make suggestions or look into our ideas. Chris was great to work with and I would not hesitate to recommend him.
Lucy Dean
Chris helped help me with our SEO strategy when we launched a new company website. He made a complex subject very simple, and his knowledge was second to none. He answers questions quickly, and nothing is too much trouble. Plus he's friendly and approachable, which makes all the difference.
Ceris Borthwick
Chris looked after Oasis Overland’s SEO/PPC for many years and we were very happy with his work and results. Our transition to a brand new website went extremely smoothly from an SEO perspective, in which he played a big part. I found him to be knowledgeable, helpful and always willing to make suggestions or look into our ideas. Chris was great to work with and I would not hesitate to recommend him.
Lucy Dean
Chris helped help me with our SEO strategy when we launched a new company website. He made a complex subject very simple, and his knowledge was second to none. He answers questions quickly, and nothing is too much trouble. Plus he's friendly and approachable, which makes all the difference.
Ceris Borthwick
Chris looked after Oasis Overland’s SEO/PPC for many years and we were very happy with his work and results. Our transition to a brand new website went extremely smoothly from an SEO perspective, in which he played a big part. I found him to be knowledgeable, helpful and always willing to make suggestions or look into our ideas. Chris was great to work with and I would not hesitate to recommend him.
Lucy Dean
Chris helped help me with our SEO strategy when we launched a new company website. He made a complex subject very simple, and his knowledge was second to none. He answers questions quickly, and nothing is too much trouble. Plus he's friendly and approachable, which makes all the difference.
Ceris Borthwick
Chris looked after Oasis Overland’s SEO/PPC for many years and we were very happy with his work and results. Our transition to a brand new website went extremely smoothly from an SEO perspective, in which he played a big part. I found him to be knowledgeable, helpful and always willing to make suggestions or look into our ideas. Chris was great to work with and I would not hesitate to recommend him.
Lucy Dean
Chris helped help me with our SEO strategy when we launched a new company website. He made a complex subject very simple, and his knowledge was second to none. He answers questions quickly, and nothing is too much trouble. Plus he's friendly and approachable, which makes all the difference.
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Credentials
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Advanced Google Analytics
GoogleMay, 2019- Sep, 2024 -
Google Analytics for Beginners
GoogleMay, 2019- Sep, 2024 -
Google Analytics for Power Users
GoogleMay, 2019- Sep, 2024 -
Google Tag Manager Fundamentals
GoogleMay, 2019- Sep, 2024 -
Google Analytics Individual Qualification
GoogleJun, 2017- Sep, 2024 -
Google Ads Fundamentals
GoogleDec, 2016- Sep, 2024 -
SEO Fundamentals
SEMrushApr, 2020- Sep, 2024 -
Technical SEO
SEMrushApr, 2020- Sep, 2024
Experience
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Footprint Digital
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Head of Search
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Nov 2015 - Present
A diverse role incorporating a broad range of responsibilies including, but not limited to: - Developing, deploying and evolving search related services - Ensuring consistent delivery to the highest-standard - Achieving exceptional ROI for the client base - Supporting business development - Managing company scalability and efficiency - Establishing and maintaining internal communications processes - Managing internal system requirements - IT and resource management - Producing detailed technical SEO audits - Managing and overseeing in-depth SEO consultancy projects - Managing large-scale website migration projects - Providing SEO consultancy for web build support projects - Supporting the internal client management team - Talent spotting and recruitment - Colleague mentoring, tuition and guidance - Client mentoring, tuition and guidance - Maintaining a detailed knowledge of search industry
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chrisains.com
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United States
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Non-profit Organization Management
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Freelance SEO Consultant
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Aug 2015 - Present
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High Position
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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Senior SEO Consultant / Technical Team Leader
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Nov 2010 - Sep 2015
As a Senior SEO Consultant and Technical Team Leader at High Position I have a multi-dimensional, complex role with a wide variant of responsibilities.Foremost my role entails the daily management of High Position’s team of technical experts, ensuring that as a team we perform efficiently, effectively and to our maximum potential, working in coordination to provide the highest level of service to our client base.I am also responsible for elements of training/staff development, overseeing/deriving search marketing strategies, problem resolution, and expectation management for High Position’s client base, alongside similar duties.In addition to team management, my primary role also entails the management of some of High Position's longest serving clients. Responsibilities include campaign strategy/forecasting, delivery of technical counsel, liaising with clients’ web developers/development agencies, performance monitoring/ROI reporting, written/verbal communication, expectation management and all related areas of search engine marketing.Beyond my role as primary my duties extend to the development and marketing of High Position. I played an instrumental role in the development of High Position’s link audit/link removal process following Google’s Penguin updates and the demise of traditional link acquisition techniques. I have also played an integral role in the development of High Position’s local citation offering and, as search evolution continues, I have an on-going commitment to re-define, re-evaluate and deploy other areas of High Position’s technical process when/where applicable.Outside of these duties I have naturally inherited other duties including the daily management of High Position’s social media profiles as well as regular contribution to the High Position blog. I also have a responsibility to plan and oversee technical advancement such as High Position’s recent migration from HTTP to HTTPS and the release of the associated whitepaper.
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Senior SEO Specialist / SEO Team Leader
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Mar 2009 - Nov 2010
From my role as an SEO Specialist at High Position I quickly acquired the role of Senior SEO Specialist and SEO Team Leader.As well as continuing my responsibility as SEO Specialist I adopted the responsibility of team leader, overseeing the performance of a team of High Position's SEO specialists, content writers and link requisitioners.
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SEO Specialist
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Nov 2007 - Mar 2009
As SEO Specialist at High Position my duties entailed the daily management of a number of High Positions clients.Within this role my responsibilities included daily written/verbal communication our client base, search marketing strategy planning, delivery of technical recommendation to improve search compliance and improve organic search performance, performance monitoring, monthly reporting and ad-hoc performance reporting.I also had the responsibility of personal development to ensure I continually development and maintained sufficient knowledge of the search marketing industry.
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Woolworths PLC
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United Kingdom
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1 - 100 Employee
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Sales Assistant / Warehouse Assistant
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Nov 2000 - Nov 2007
Throughout my time in education at both college and University level I supported myself through a part time role at High Street retailer, Woolworths. Initially my primary role was a customer service assistant before migrating into the role of Warehouse Assistant. Throughout my time in education at both college and University level I supported myself through a part time role at High Street retailer, Woolworths. Initially my primary role was a customer service assistant before migrating into the role of Warehouse Assistant.
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Education
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Anglia Ruskin University
BSC Hons, Software Engineering -
Colchester Institute
BTEC Information & Communication Technology, IT -
Colchester Institute
GNVQ Information & Communication Technology, IT