Experience

Gardener's Supply Company

• United States
• Retail
• 1 - 100 Employee

• Business Development Manager

  • Aug 2023 - Present

  Burlington, Vermont, United States

• Online Marketing Manager

  • Mar 2013 - Sep 2023

  Burlington, Vermont Area -Direct online marketing and advertising initiatives across PPC, PLA, retargeting, social and affiliate channels -Manage weekly, monthly, quarterly cost/revenue analysis and responsible for reporting detail down to marketing margin and contribution -Partner with outside agencies to develop and optimize online advertising programs -Work hand and hand with Online Marketing Director to plan and execute multi-million dollar seasonal revenue targets, bottom line budgets, promotional… Show more -Direct online marketing and advertising initiatives across PPC, PLA, retargeting, social and affiliate channels -Manage weekly, monthly, quarterly cost/revenue analysis and responsible for reporting detail down to marketing margin and contribution -Partner with outside agencies to develop and optimize online advertising programs -Work hand and hand with Online Marketing Director to plan and execute multi-million dollar seasonal revenue targets, bottom line budgets, promotional strategies and ad spends to maximize ROI -Identify programmatic growth opportunities and team with merchandising department to expand assortments -Collaborate with creative team inclusive of writing copy to build assets for Google display, Gmail, social display and lead generation, affiliate banners -Optimize social advertising strategy by utilizing multi in-platform advertising opportunities, specifically Facebook Lead Ads, Custom Audience creation, Lookalike Audiences, etc. -Leverage Google Analytics, partner dashboards and internal reporting engine to measure KPIs, make strategic decisions and ensure success across advertising portfolio Marketplace Program Manager -Define marketplace strategy ensuring revenue, profit, and market share growth -Expert management of Amazon Seller Central, Vendor Central, eBay, Walmart Seller Center, Channel Advisor, Commerce Hub -Expanded internationally driving growth through Amazon FBA Canada -Create and optimize listings, including Enhanced Branded Content, video and copywriting -Maximize sales velocity through strategic promotions and enhanced pricing strategies including use of repricing tools -Leverage marketplace insights, research and sales history to shape merchandise assortments -Managed multiple marketplace and partner platform integrations and launches -Conduct financial analysis and sales forecasts -Succeeded in driving multiple year over year triple digit growth



KSV

• United States
• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Mar 2012 - Mar 2013

  Burlington, Vermont Area Client contact and internal team manager. Managed both internal creative teams and outside vendors while maintaining project timelines, budgets, and client expectations. From a client-facing perspective, partnering with the client and our internal strategy team to define objectives, create project plans and briefs, and make sure that every project was rooted in a strategy that all key stakeholder have bought into. Expanded and nurtured client relationships by identifying new opportunities and… Show more Client contact and internal team manager. Managed both internal creative teams and outside vendors while maintaining project timelines, budgets, and client expectations. From a client-facing perspective, partnering with the client and our internal strategy team to define objectives, create project plans and briefs, and make sure that every project was rooted in a strategy that all key stakeholder have bought into. Expanded and nurtured client relationships by identifying new opportunities and providing outstanding service. Show less



New Breed

• United States
• Professional Services
• 1 - 100 Employee

• Account Executive

  • Sep 2011 - Feb 2012

  Account Executive responsible for execution of online digital marketing and advertising, web design/development, and traditional print collateral. Developed and executed marketing plans while managing various budgets and timelines. Contributed ideas and feedback to Creative Department to help guarantee client satisfaction. • Took over challenging client and successfully managed the client’s more than 18 digital/web projects to completion. • Lead daily calls with clients to provide… Show more Account Executive responsible for execution of online digital marketing and advertising, web design/development, and traditional print collateral. Developed and executed marketing plans while managing various budgets and timelines. Contributed ideas and feedback to Creative Department to help guarantee client satisfaction. • Took over challenging client and successfully managed the client’s more than 18 digital/web projects to completion. • Lead daily calls with clients to provide project status reports, offer recommendations and solicit feedback. Show less



Lane Press

• United States
• Printing Services
• 1 - 100 Employee

• Marketing Coordinator

  • Nov 2008 - Jun 2011

  Administered customer and prospect database (ACT!) with 10,000+ contacts to ensure consistent and accurate information leading to reliable reporting and increased sales productivity. Utilized creative strategies to identify new leads to support sales team. Managed sales pipeline and lead generation reports for VP of Sales and Marketing. Hosted and led weekly meeting with company President and VP of Sales and Marketing to discuss new lead distribution and account assignment. Acted as… Show more Administered customer and prospect database (ACT!) with 10,000+ contacts to ensure consistent and accurate information leading to reliable reporting and increased sales productivity. Utilized creative strategies to identify new leads to support sales team. Managed sales pipeline and lead generation reports for VP of Sales and Marketing. Hosted and led weekly meeting with company President and VP of Sales and Marketing to discuss new lead distribution and account assignment. Acted as primary point of contact to outside sales staff providing product samples, marketing information, crisis resolution and anything else needed to facilitate their interaction with prospective customers. Coordinated company trade and association memberships. Key accomplishments: • With Sales Executives, contributed to 100 new business wins from 2010 to 2011: Identified and profiled new business, determined “temperature” of prospect, provided marketing material and data in support of the sales cycle, and overall increased quoting activity. • Executed Customer Relationship Management (CRM) database upgrade: handled testing and de-bugging, created system processes, wrote extensive user guide and held training sessions leading to a seamless transition from old database to new. • Managed Lane Press’ sponsorship and participation in more than 20 trade shows and exhibitions. • Trained new sales executive hires on CRM system and departmental procedures. • Oversaw three month project of annual holiday branded cheese gift to 400+ customers: worked with outside vendors on pricing and sourced cheese, hosted senior staff cheese tasting night to select final product, provided input on the look and content of custom packaging and card, worked with production in the design of the custom labels, and finalized distribution. Show less



Financial Research Corporation

• Sales and Marketing Coordinator

  • Oct 2005 - Oct 2008

  Provided both proactive and reactive sales support to both the Sr. VP Relationship Management and sales team. Coordinated the analyst coverage of client research inquiries. Updated sales presentations to ensure relevant and accurate data/topics. Managed the efficient distribution of all products. Maintained integrity of CRM database. Created banner advertisements for website marketing efforts. Completed monthly research and analysis of competitor product lines and industry trends.… Show more Provided both proactive and reactive sales support to both the Sr. VP Relationship Management and sales team. Coordinated the analyst coverage of client research inquiries. Updated sales presentations to ensure relevant and accurate data/topics. Managed the efficient distribution of all products. Maintained integrity of CRM database. Created banner advertisements for website marketing efforts. Completed monthly research and analysis of competitor product lines and industry trends. Participated in execution of FRC events. Provided research support and content for primary research studies. Key accomplishments: • Wrote direct mail and e-mail copy to support marketing initiatives. • Active editor for FRC mutual fund Views on the News and FRC variable annuity VA Views on the News which provided analysis of trends and developments within the mutual fund and variable annuity industry. • Administered FRC Online Mutual Fund Net Flows Report. • Originated and approved all client invoicing totaling more than $6MM in actual revenues per year. Show less