Experience

Topcoder

• United States
• Internet Marketplace Platforms
• 100 - 200 Employee

• Head of Performance Marketing & Martech

  • Apr 2023 - Present

  Leading a combination of marketing analytics, strategy, and martech capabilities, using technology and a data-driven approach to guide strategy and inform decisions to profitably grow the business. Leading a combination of marketing analytics, strategy, and martech capabilities, using technology and a data-driven approach to guide strategy and inform decisions to profitably grow the business.



Trane Technologies

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Director, Marketing Strategy & Enablement, Commercial HVAC

  • Nov 2020 - Mar 2023

  Led marketing strategy & planning processes, optimization of how work flows across the marketing team, development & embedding of best practices, capability building, agency partner strategy, and team engagement initiatives.

• Marketing Director, Controls, Digital, and Services, Commercial HVAC

  • Jan 2020 - Nov 2020

  Led marketing strategy for the Trane Commercial HVAC controls, digital, and services businesses.



Ingersoll Rand

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Marketing Leader, Controls & Digital, Commercial HVAC

  • Oct 2019 - Jan 2020

  Led marketing strategy for the Trane Commercial HVAC controls and digital businesses.

• Marketing Analytics Leader

  • Jul 2018 - Oct 2019

  Established and led the company’s Marketing Analytics Center of Excellence, focused on accelerating marketing analytics capabilities through up-skilling marketers, identifying and embedding best practices, and leveraging technology to enable a better understanding of marketing ROI and inform marketing strategy.Member, Ingersoll Rand Marketing Leadership CouncilMember, Ingersoll Rand Analytics CouncilMember, Analytics Demystified Adobe Analytics Expert Council

• Digital Marketing Analytics Manager

  • Feb 2014 - Jun 2018

  Led the development and execution of the company’s digital marketing analytics strategy; established standards and practices around the collection, organization, measurement, analysis, and presentation of data and insights to improve digital marketing effectiveness.

• E-Commerce & Channel Commerce Manager

  • Apr 2012 - Jan 2014

  Responsible for managing and improving customers’ path to purchase through digital channels for $3 billion industrial technologies sector (includes products like air compressors, power tools, material handling devices, and fluid pumps).• Led implementation of “Where to Buy” program on website (ingersollrandproducts.com) to create a more efficient path to purchase for customers; functionality displays to customers nearby physical partner locations and directly links to product pages on partners’ online stores where products can be purchased• Shifted focus of digital analytics from traffic to conversions; established and implemented measurement of key user actions on which to base and improve website effectiveness• Designed and led the implementation of a more user-friendly process for customers to submit inquiries (leads) through website; new process produced a 33% increase in customer lead submissions• Launched and managed a direct-to-consumer online store as a means to liquidate obsolete and slow moving inventory• Led a cross-functional global team to develop company’s digital conversion strategy; presented recommendation to senior leadership• Collaborated with digital marketing team and other business stakeholders to create the company’s first branded mobile gaming app, Thunder Gun Pit Crew Titans; managed submission of app to Apple App Store, Google Play, Amazon Appstore, and Windows 8 App Store Show less



Delaware North

• United States
• Hospitality
• 700 & Above Employee

• Ecommerce Manager, Carolina Panthers

  • Apr 2010 - Apr 2012

  Managed all aspects of the Official Online Store of the Carolina Panthers (NFL) including website content and functionality, marketing, order fulfillment, inventory control, and customer support. • Trained and managed staff responsible for website content, order fulfillment, inventory control, and customer support • Produced the highest sales day in Carolina Panthers Online Store history on Cyber Monday 2011 through proper readiness of website storefront and coordination and execution of marketing efforts via panthers.com, social media, email, search engines, and print • Managed pay-per-click advertising budget and campaigns; in 2011, produced a return on investment of 170% for campaign around highly competitive search terms • Strategically authored website content to promote traffic from organic search engine results, contributing to an increase in percentage of website traffic from search engines from 8% in 2008 to 23% in 2011 • Selected to and participated in Delaware North’s Pinnacle Leadership Development Program, reserved for associates demonstrating exceptional performance with high leadership potential • Designed all graphics for website promotions and elements, email marketing campaigns, in-store signage, and wraps for mobile team store and concourse store fronts • Devised website’s annual promotion calendar, carefully considering timing of offers, sales history from past promotions, inventory levels, and offerings of competition • Executed promotions via website, email marketing, social media, Panthers.com display ads, pay-per-click advertising, and print • Developed and delivered reports and presentations of past performance, current practices, and recommendations to senior management Show less



Carolina Panthers

• United States
• Spectator Sports
• 300 - 400 Employee

• Ecommerce Manager

  • Feb 2008 - Mar 2010

  Managed all aspects of the Official Online Store of the Carolina Panthers (NFL) including website content and functionality, marketing, order fulfillment, inventory control, and customer support.• Initiated, orchestrated, and executed transition of website hosting, content management, order fulfillment, and customer support functions from disparate third-party providers to fluid in-house operations; reduced annual costs by 48% while improving customer experience and level of control• Managed all aspects of the Official Online Store of the Carolina Panthers including website content and functionality, marketing, order fulfillment, inventory control, and customer support Show less

• Ecommerce Content Specialist

  • Jun 2007 - Jan 2008

  Set up products on website, maintained taxonomy, authored copy, designed creative, positioned products for cross-merchandising, and utilized quantitative and qualitative customer data to improve website experience.

• Assistant Manager, Retail Operations

  • Sep 2006 - May 2007

  Managed Carolina Panthers merchandise inventory and trained sales associates on POS system.