Chris Westerbeek

Chief Financial Officer at Genesis Products
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Contact Information
us****@****om
(386) 825-5501
Location
St Joseph, Michigan, United States, US

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Experience

    • United States
    • Wholesale Building Materials
    • 200 - 300 Employee
    • Chief Financial Officer
      • Dec 2019 - Present

      Goshen, IN

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Finance Director, Global Strategic Sourcing
      • Jun 2018 - Nov 2019

      Benton Harbor, Michigan Area • Finance leader for Global Strategic Sourcing organization directly supporting Senior Vice President and global leadership • Led direct team of 14 individuals responsible for cost accounting, financial analytics, annual planning, forecasting, and internal controls for Whirlpool purchasing operations. • Partnered with global leadership team to drive strategic initiatives focused on cost productivity, working capital improvement, raw material and foreign currency risk management, and… Show more • Finance leader for Global Strategic Sourcing organization directly supporting Senior Vice President and global leadership • Led direct team of 14 individuals responsible for cost accounting, financial analytics, annual planning, forecasting, and internal controls for Whirlpool purchasing operations. • Partnered with global leadership team to drive strategic initiatives focused on cost productivity, working capital improvement, raw material and foreign currency risk management, and strengthening internal controls.

    • Senior Finance Manager, Global Strategic Sourcing
      • Jan 2016 - May 2018

      Benton Harbor, Michigan Area • Finance leader for North America Direct Procurement and Inbound Freight team responsible for $6 billion annual spend. • Established lean annual planning approach to drive clarity to negotiation productivity roadmap.

    • Senior Finance Manager, KitchenAid Small Appliances
      • Jul 2013 - Jan 2016

      Benton Harbor, Michigan Area • Global finance leader for high-growth business unit, reporting directly to President of Global KitchenAid business. Integral role in developing long-term business and financial strategy while achieving record revenue and operating profit. • Full P&L ownership for US Small Appliance business, including sales and profitability forecasting, manufacturing and logistics cost, SG&A, and annual planning process. Financial planning and consolidation responsibility for Global business. • Led… Show more • Global finance leader for high-growth business unit, reporting directly to President of Global KitchenAid business. Integral role in developing long-term business and financial strategy while achieving record revenue and operating profit. • Full P&L ownership for US Small Appliance business, including sales and profitability forecasting, manufacturing and logistics cost, SG&A, and annual planning process. Financial planning and consolidation responsibility for Global business. • Led team of 10 individuals responsible for financial planning and analysis, accounting, pricing management, demand forecasting and supply planning. • Finance leader for acquisition of distribution business, including strategic analysis, business case modeling, on-site due diligence, and integration of accounting and reporting processes.

    • Finance Manager, Financial Planning & Analysis
      • May 2012 - Jun 2013

      Benton Harbor, Michigan Area • Led development of Long Range Plan and Annual Profit Plan for $11B regional business unit. • Supported Regional President and CFO in strategic financial planning and analysis, including annual profitability and cash flow objectives for all regional business units. • Managed team of 3 analysts responsible for monthly forecasting, annual planning and weekly industry and market share reporting. • Led team in implementation of new SKU-level P&L forecasting system within commercial… Show more • Led development of Long Range Plan and Annual Profit Plan for $11B regional business unit. • Supported Regional President and CFO in strategic financial planning and analysis, including annual profitability and cash flow objectives for all regional business units. • Managed team of 3 analysts responsible for monthly forecasting, annual planning and weekly industry and market share reporting. • Led team in implementation of new SKU-level P&L forecasting system within commercial business segment, resulting in process efficiencies and improved visibility and linkage with S&OP process.

    • Finance Lead, Logistics and Planning
      • Jul 2011 - May 2012

      Benton Harbor, Michigan Area • Developed financial analysis to support logistics network redesign initiatives targeted with $40 million in cost savings; worked closely with senior-level operations partners to assess business cases. • Created reporting system to improve visibility to key cost drivers, including trade partner and product mix.

    • Senior Financial Analyst, Corporate Accounting
      • Jul 2010 - Jul 2011

      Benton Harbor, Michigan Area • Led successful implementation of new SEC reporting solution, driving substantial process efficiencies and improved control over reporting inputs. • Responsible for creation of 10-K and 10-Q, including coordination of all required inputs by Corporate and Regional accounting teams. - Analyzed FASB accounting standards and assessed impact on Whirlpool financial statements.

    • Senior Financial Analyst, Manufacturing
      • Aug 2009 - Jul 2010

      Benton Harbor, Michigan Area • Owned Total Cost Productivity reporting and analysis for North America Region, including coordination with finance leadership at 10 manufacturing locations.

    • Senior Financial Analyst, Fabric Care
      • Jun 2008 - Jul 2009

      Benton Harbor, Michigan Area • Developed analysis for washer and dryer pricing strategy, including modeling of elasticity and margin impact from price increase initiatives.

    • Commercial Loan Officer
      • May 2004 - May 2007

      Goshen, IN • Successfully managed diverse commercial loan portfolio. • Drove financial statement analysis to determine business loan structure and pricing.

Education

  • University of Notre Dame - Mendoza College of Business
    MBA, Finance
    2007 - 2008
  • Goshen College
    B.A., Accounting
    2000 - 2004

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