Chris Ward

Vice President, Commercial Finance at Serta Simmons Bedding, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Roswell, Georgia, United States, GE

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Experience

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Vice President, Commercial Finance
      • Feb 2022 - Present

      Atlanta, Georgia, United States

    • Director Sales Finance
      • Jul 2017 - Mar 2022

      Atlanta

    • Denmark
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Senior Business Planner
      • Mar 2016 - Jun 2017

      Baltimore, Maryland Area • Lead the quarterly/ annual forecasting and 3-year strategic planning process for the US Wholesale business with over $800 Million in annual revenue. Leverage cross functional partnerships to develop operating expense budgets and phasing plans to ensure company targets are met. • Provide business decision guidance to US General Manager, Sales VP and other Department leaders. • Partner directly with Sales VP, Field Sales Directors and Regional Sales Managers to develop weekly… Show more • Lead the quarterly/ annual forecasting and 3-year strategic planning process for the US Wholesale business with over $800 Million in annual revenue. Leverage cross functional partnerships to develop operating expense budgets and phasing plans to ensure company targets are met. • Provide business decision guidance to US General Manager, Sales VP and other Department leaders. • Partner directly with Sales VP, Field Sales Directors and Regional Sales Managers to develop weekly sales forecasts, understanding any gaps to company targets and brainstorming strategic closure opportunities. • Key voice to the monthly Sales & Operations Planning Process, partnering with Merchandising, Sales, Supply Chain and Operations to align Executive Team on monthly revenue forecast, revising strategies and proposing action plans to offset any risks or opportunities. • Deliver quarterly business review presentations to Executive Team, detailing business trends impacting performance, competitor challenges and highlighting upcoming financial forecasts. • Manage Franchisee store portfolio valuation process utilizing Net Present Value and EBITDA Multiplier calculations, establishing pricing parameters for potential acquisition targets. • Complete ad hoc analysis and incentive quantification to support in-store promotional activities. • Lead Finance Representative on key corporate strategic initiatives, including the Consumer Experience Initiative, a strategic priority for 2016 aimed at improving the customer in-store experience and consistency across Franchisee network. • Member of the Field Sales Mentor Selection Committee, conducting individual and panel interviews for potential candidates, creating performance targets and developing scorecards to track progress. • On-going participation in internal team quarterly meetings, providing training on reporting systems, in-store inventory tracking and financial forecasting techniques. Show less

    • Denmark
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Manager, Sales Operations
      • Aug 2015 - Jan 2016

      Baltimore, Maryland Area • Managed team of five project managers responsible for supporting the field sales team and franchise owners in all aspects of sales operations, ensuring internal processes and in-store procedures were efficient and clearly defined and communicated in Company operations manuals. • Managed annual sales budgeting process, developing Account Manager territory revenue and network growth targets, creating an Account Manager submission template and ensuring total forecast achieved Company goals.… Show more • Managed team of five project managers responsible for supporting the field sales team and franchise owners in all aspects of sales operations, ensuring internal processes and in-store procedures were efficient and clearly defined and communicated in Company operations manuals. • Managed annual sales budgeting process, developing Account Manager territory revenue and network growth targets, creating an Account Manager submission template and ensuring total forecast achieved Company goals. • Evaluated team structure and determined current alignment did not meet the needs of the field sales team. Presented findings and recommendations to Human Resources and Chief Sales Officer, gaining approval for restructure. • Team responsible for CRM data maintenance and data integrity. Implemented weekly review process to capture any inconsistencies or missing information. • Managed cross-functional review process for Franchise and Owned & Operated store operations manuals.

    • Manager, Business Planning & Analysis
      • Nov 2013 - Jul 2015

      Columbia, MD • Managed team of two Senior Financial Analysts and two Financial Analysts responsible for supporting the Sales Function in the areas of ad hoc analysis, weekly business assessment, month end business reviews with senior sales leaders, mergers and acquisition valuations, investment proposals, customer meetings and trade show preparation. • Developed and led quarterly/annual P&L forecasting process for Sales Function, including Network development, Operating Expense refinement and Field Sales… Show more • Managed team of two Senior Financial Analysts and two Financial Analysts responsible for supporting the Sales Function in the areas of ad hoc analysis, weekly business assessment, month end business reviews with senior sales leaders, mergers and acquisition valuations, investment proposals, customer meetings and trade show preparation. • Developed and led quarterly/annual P&L forecasting process for Sales Function, including Network development, Operating Expense refinement and Field Sales revenue targets. • Performed month end business reviews with Chief Sales Officer and sales leaders across North America providing key insight on sales revenue performance, operational expense management and franchise network development. Suggested corrective actions when needed. • Led the evaluation process of 31 Franchise locations, establishing the proposed purchase price per location and total portfolio. This process included partnering with Sales Leaders, Executive team, Director of Real Estate and Franchise and other internal teams and supported the decision to acquire all 31 locations. • Project lead for North America Reporting project, Qlikview. Responsible for partnering with Field Sales organization to create reports, dashboards and scorecards and working with IT Developers in the US and Copenhagen, Denmark to develop. Presided over two-day design summit with 13 designated super-users. Team also responsible for delivering internal and field team training, participating in weekly webinars, conducting sessions at regional and annual sales meetings and one-on-one trainings for new employees. • Partnered with Chief Sales Officer and IT team to create new account level annual forecast process and submission template. Responsible for development of tool, implementation and training of sales organization.

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Finance Manager-Financial Planning and Analysis
      • Jul 2012 - Nov 2013

      Columbia, Maryland

    • Finance Manager - Retail
      • Jan 2012 - Jul 2012

      Baltimore, MD

    • Field Finance Planner
      • Jul 2011 - Jan 2012

      Baltimore, Maryland Area

    • Retail Finance Planner
      • Apr 2010 - Oct 2011

      Baltimore, Maryland Area

    • Sr. Finance Analyst
      • 2008 - 2010

      Baltimore, Maryland Area

Education

  • Clemson University
    Bachelor of Science, Finance
    1997 - 2001

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