Senior Account Executive

• Nov 2022 - Present

Account Executive

• May 2021 - Nov 2022

Public Relations Coordinator

• Apr 2020 - Apr 2021

PR + Account Management Intern

• Aug 2019 - Apr 2020

- Conduct media outreach to secure earned coverage in key national, trade and industry verticals across education, business and enterprise technology client sectors- Secured more than 10 media placements in national and industry publications including Forbes, Clear Admit and eMarketer- Established and continue to nurture relationships with reporters at The New York Times, CNBC, Quartz, Inc. and more- Draft press releases and media pitches to support media outreach across a variety of accounts- Support development of new media opportunities and strategies by compiling comprehensive industry trend reports and target media lists- Work with media and account teams to develop thorough briefing documents, preparing SMEs for interviews and press events- Create client-facing coverage and monthly metrics reports using Trendkite and Coveragebook- Research award opportunities and drafted entries for submission on behalf of clients- Curate, edit and schedule social media content for clients through Sprout Social and HubSpot Show less

Student Associate

• Sep 2016 - Jul 2019

- Assisted with the creation of payment documentation for numerous centers at UT Austin's Liberal Arts college for accounting office to process - Assisted with the creation of payment documentation for numerous centers at UT Austin's Liberal Arts college for accounting office to process

Tour Marketing Intern

• Sep 2018 - Dec 2018

- Created geo-targeted MailChimp campaigns for upcoming tours and shows for clients to 100-5,000 recipients - Created promo videos for Facebook and Instagram ads for upcoming shows in specific cities to boost ticket sales - Compiled social media, settlement and MailChimp stats for marketing reports to analyze how marketing efforts are performing - Assisted with organizing tour marketing schedules for each artist to ensure marketing tactics get out on time - Created geo-targeted MailChimp campaigns for upcoming tours and shows for clients to 100-5,000 recipients - Created promo videos for Facebook and Instagram ads for upcoming shows in specific cities to boost ticket sales - Compiled social media, settlement and MailChimp stats for marketing reports to analyze how marketing efforts are performing - Assisted with organizing tour marketing schedules for each artist to ensure marketing tactics get out on time

Publicity Intern

• May 2018 - Jul 2018

- Drafted pitches and press releases for diverse musical clienteles to promote and spread awareness about new singles, albums or upcoming tour - Clipped press features for clients to show the coverage that was garnered for them - Researched outlets and clients to target and propose press coverage for clients - Attended client press days to assist with any client needs to ensure they attract good press and cultivate their relationship with the media - Drafted pitches and press releases for diverse musical clienteles to promote and spread awareness about new singles, albums or upcoming tour - Clipped press features for clients to show the coverage that was garnered for them - Researched outlets and clients to target and propose press coverage for clients - Attended client press days to assist with any client needs to ensure they attract good press and cultivate their relationship with the media

Campus Ambassador

• Aug 2016 - May 2018

- Attend monthly meetings or phone calls with the Chapter GRAMMY U Representative. - Promote upcoming GRAMMY U events and opportunities on and around campus. - Assist with event planning and execution on his/her campus. - Make class presentations to help increase membership. - Keep university faculty/advocates informed on upcoming events and programs. - Provide social media and web updates for GRAMMY U events and programs. - Solicit campus press coverage of GRAMMY U events, programs, and opportunities. Show less

Music Marketing Intern

• May 2017 - Aug 2017

- Promoted local music events on the @MusicAustin Twitter (18k followers) and Instagram (>2k followers) pages to increase awareness of local musicians and events - Wrote a blog post about food and music in Austin for the Austin Insider blog to promote Austin and provide tourists with a local's guide to the area - Utilized Simpleview CRM to update Music Venue Guide search on organization's website to provide consumers with accurate information - Helped arrange hotels and created itineraries for touring musicians who were helping promote Austin as a destination spot - Assisted in facilitating Daybird Local Music Series by tracking attendance - Contributed to Austin Insider E-Newsletter and Music Press Kit by suggesting revisions and new material to add - Assisted music industry manager with Hire Austin Musicians inquires Show less

Summer Intern

• May 2016 - Aug 2016

- Researched bands/musicians tour dates for potential bookings - Cross referenced venue’s website and Facebook page weekly to insure the information matched - Assisted with online marketing by posting upcoming events on different social media platforms - Drafted blog posts and media blurbs - Assisted with general office work and errands - Researched bands/musicians tour dates for potential bookings - Cross referenced venue’s website and Facebook page weekly to insure the information matched - Assisted with online marketing by posting upcoming events on different social media platforms - Drafted blog posts and media blurbs - Assisted with general office work and errands