Chris Ulbrich
Consultant at Firebrand Communications- Claim this Profile
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Topline Score
Bio
Louise Thompson
Chris is one of the most creative, intelligent and hard-working PR professionals I've ever met. With an intuitive grasp for what really makes a great story, and with a wide range of skills and knowledge at his fingertips, he has a real impact on client campaigns. I really enjoyed working with Chris and always came away from our conservations with a new perspective on a client, media or team issue. He's a superb PR pro.
Louise Thompson
Chris is one of the most creative, intelligent and hard-working PR professionals I've ever met. With an intuitive grasp for what really makes a great story, and with a wide range of skills and knowledge at his fingertips, he has a real impact on client campaigns. I really enjoyed working with Chris and always came away from our conservations with a new perspective on a client, media or team issue. He's a superb PR pro.
Louise Thompson
Chris is one of the most creative, intelligent and hard-working PR professionals I've ever met. With an intuitive grasp for what really makes a great story, and with a wide range of skills and knowledge at his fingertips, he has a real impact on client campaigns. I really enjoyed working with Chris and always came away from our conservations with a new perspective on a client, media or team issue. He's a superb PR pro.
Louise Thompson
Chris is one of the most creative, intelligent and hard-working PR professionals I've ever met. With an intuitive grasp for what really makes a great story, and with a wide range of skills and knowledge at his fingertips, he has a real impact on client campaigns. I really enjoyed working with Chris and always came away from our conservations with a new perspective on a client, media or team issue. He's a superb PR pro.
Experience
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Firebrand Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Consultant
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Oct 2016 - Present
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TEAM LEWIS
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United Kingdom
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Advertising Services
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500 - 600 Employee
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Vice President and Partner
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2013 - 2016
Led largest business unit in LEWIS Breakthrough Brands division, growing revenue 50% YoY. Developed corporate messaging for IPO-bound startups and media-trained senior executives. Conceived and executed Wall Street analyst initiative with 40+ banks and investment firms. Trained agency staff on media relations, influencer strategy, content creation, client technology.
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Managing Director
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2012 - 2013
Served as strategic lead for B2B and B2C accounts including Splunk and MuleSoft. Led new-business initiatives from RFP to pitch, with 80% win rate.
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Account Director
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2010 - 2012
Advised Splunk on messaging and media strategy for industry’s first big data IPO; coverage included Fortune, Wall Street Journal, Bloomberg BusinessWeek and Fast Company (ranked #4, World's Most Innovative Companies). Developed agency model for pre- and post-IPO media relations.
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Account Manager
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2008 - 2010
Served as main client contact and media strategist for clients in machine learning, photo sharing and virtual reality. Organized series of regulator roundtables to introduce NY business press to clients and Washington DC officials. Led media campaign for Second Life creator Linden Lab, securing feature coverage in outlets including CNBC and Wall Street Journal.
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Google
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United States
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Software Development
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700 & Above Employee
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Global Comms. and Public Affairs
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2006 - 2007
Managed communications for Google's developer products and open source initiatives, including Google APIs, Google App Engine, Google Gears and Google's first global Developer Day. Managed communications for Google's developer products and open source initiatives, including Google APIs, Google App Engine, Google Gears and Google's first global Developer Day.
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Freelance
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San Francisco Bay Area
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Reporter and editor
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2001 - 2006
Reported breaking news on spam and cybersecurity; wrote and edited articles on consumer electronics (mobile, home theater, laptop/desktop, gadgets); wrote cultural commentary for publications including Wired News, CNET, SF Chronicle and East Bay Express. Reported breaking news on spam and cybersecurity; wrote and edited articles on consumer electronics (mobile, home theater, laptop/desktop, gadgets); wrote cultural commentary for publications including Wired News, CNET, SF Chronicle and East Bay Express.
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Ask Jeeves
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Emeryville
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Manager, Data Group
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1998 - 2001
Led data group responsible for building apps and analyzing user behavior on Ask Jeeves website; collaborated with product managers and editorial teams to improve Ask Jeeves features and increase accuracy of search results. Led data group responsible for building apps and analyzing user behavior on Ask Jeeves website; collaborated with product managers and editorial teams to improve Ask Jeeves features and increase accuracy of search results.
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Education
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University of California, Berkeley
M.A., Latin -
University of Oxford
M.St., Ancient Greek -
UCLA
B.A., Classics