Experience

New Zealand Wine

• Food and Beverage Services
• 1 - 100 Employee

• Market Manager - Europe

  • Dec 2012 - Present

• Marketing Programme Manager - Europe

  • Jun 2011 - Dec 2012



Carlton & United Breweries

• Australia
• Manufacturing
• 700 & Above Employee

• PR Manager

  • Aug 2008 - Oct 2010

  Key responsibilities: • Managed budgets of up to £600,000 for activation of PR & Events programmes • Ensure Foster’s brand reputations enhanced within the UK Trade media and manage media enquiries. • Assist in development of strategy and programme of activity to support trade and wine writer PR. • Develop relationships with key wine writers through regular liaison, answering queries and holding one to one tastings. • Assist the winemaker function with the education and development of staff. • Internal communications including publication of a weekly newsletter. Key Achievements: • Effectively managed the PR of Penfolds Re-corking events in London and Munich 2008 ensuring unique coverage on television, radio and print. • Considerably strengthened relationships with key trade media leading to increased coverage with regular spokespeople quoted and branded campaigns such as Wolf Blass, Lindemans and Rosemount receiving wider circulation and readership. • Successful management of distinctive winemaker events and tastings with wine media has led to positive recommendations in key titles. Show less



Foster's Group

• Events Manager

  • Apr 2003 - Jul 2008

  Key responsibilities:• Representation and regular promotion of our brands at key trade events throughout Europe, such as LIWF, Vinexpo, Prowein and customer events. • Organisation of, and attendance at, key consumer events to ensure relevant profile for brands.• Education of customers and consumers at a wide range of events including seminars, private tastings and dinners.• Manage internal and distributor conferences to be inspiring and innovative ensuring engagement of staff and customers.Key Achievements:• Organised high profile attendance at Vinexpo with a series of hospitality events and tasting seminars resulting in new listings and enhanced customer relationships.• Managed the Wolf Blass cricket sponsorship in inaugural season of deal - Ashes 2005.• Successful year on year attendance at BBC Good Food Shows and education of consumers resulting in increased sales and brand awareness.• Highly successful Distributor Conferences in Dubai 2006 and Switzerland 2007 which strengthened relationships and partnerships following integration of Southcorp and Beringer Blass. Show less

• Marketing Assistant

  • Sep 2001 - Apr 2003

  Marketing Assistant September 2001 – April 2003Key responsibilities:• General support of Marketing Manager to include brand assistance, co-ordination of visitors to wineries, handling distributor and customer enquiries, sample requests and entries into wine competitions.• Responsible for Point of Sale design and productionKey Achievements:• Event managed the London dinner of the Wolf Blass Black Label Tour 2002 with guests from across Europe – acknowledged by Wolf himself as his favourite event outside Australia.• Successfully project managed production of range of Point of Sale materials for the Wolf Blass brand to include tent cards, corkscrews, aprons, ice coolers and bespoke gift packaging. Show less