Experience

Creative Director-Independent

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jan 2015 - Present



Erwin Penland

• United States
• 1 - 100 Employee

• EVP Executive Creative Director

  • 2013 - 2014

  Head creative for Verizon account.- Led Verizon Wireless NFL, IndyCar, NHL, MLB, and College Sports sponsorship advertising.- Led Verizon FiOS retail. Head creative for Verizon account.- Led Verizon Wireless NFL, IndyCar, NHL, MLB, and College Sports sponsorship advertising.- Led Verizon FiOS retail.



McCann Erickson

• Technology, Information and Internet

• SVP Group Creative Director

  • Feb 1995 - Jul 2013

  Managed creative development for the Verizon FiOS $100 million account.- Developed the "Surprise Install" advertising campaign.- Developed the "Once you've got it. You get it." campaign for Verizon FiOS. This campaign increased call volume by 4000 plus in additional calls per week.- Directed all Verizon Cross Channel commercials shot between 2011 and 2012.- Oversaw creation and development of the "Cable Guy / Tech Guy" FiOS advertising campaign.Managed creative development for the Verizon Wireless $750 million account.- Created and oversaw the development of the "We have a map for that" advertising campaign for Verizon Wireless. Proving that the Verizon Network is superior to AT&T's was an obvious demonstration. This demo is still being used today.-Created and oversaw all production and handling of the Verizon Network. The infinite network of people and hardware that stood behind the "Can you hear me now" guy. The "It's the Network" campaign was very instrumental in branding Verizon as the largest most reliable network.- Managed all Verizon Wireless promotional advertising. This is Verizon's bread and butter. Many weekends, late nights, and holidays were given up to insure Verizon made their numbers.



Ogilvy & Mather Advertising

• VP, Senior Art Director

  • 1986 - 1995

  Created advertising campaigns for Dove Soap, Surf Detergent, Amex Gift Cheques, Pepperidge Farm,Hardees and Yuban Coffee. Created advertising campaigns for Dove Soap, Surf Detergent, Amex Gift Cheques, Pepperidge Farm,Hardees and Yuban Coffee.



Allen & Dorward

• United States

• Art Director

  • 1982 - 1986

  Blue Cross of California, Dole Fresh, Brunner's Furniture, Quantas Airlines and OOCL Blue Cross of California, Dole Fresh, Brunner's Furniture, Quantas Airlines and OOCL