Chris Panebianco
Chief Marketing Officer at SecureIt Tactical, Inc.- Claim this Profile
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Bio
Jacob Corlyon
I have worked with Chris in many different capacities over the 12+ years I have known him. Over that time, I have seen him grow tremendously into the leader, mentor, and marketing guru he is today. CCMR3 engaged Chris and his team to overhaul our brand to align with our mission, vision, and values. Over that project, I noticed that he had such a unique ability to dive into an industry, understand it, and come back to the table with insights on the competitive landscape and actionable ideas to take the companies brand to the next level. I have added some context below: CCMR3 is a nationally licensed accounts receivable management company. Our Mission is to change the face of our industry with integrity through our Rethink, Reimagine and Recover philosophy rooted in a people-first, forward-thinking, and innovative strategy. Our Vision is to be our industry's most effective, people-centric, and innovative company. Our core values are People First, Forward-Thinking, and Excellence. I would urge you to check out our website: ccmr3.com and see what the team was able to put together for our company. The branding, creative and content knocked our expectations out of the park when it was unveiled to us and it is in full alignment with our mission, vision, and values. In addition to the website, they redid our conference booth design, sales sheets, social media templates, and other sales enablement tools to ensure alignment with our brand across all channels. I would recommend Chris to anyone looking for a truly talented and gifted CMO.
Marcelle Turner
I knew from the first time I met Chris over a decade ago that he was someone special. Chris has an approachability that radiates a harmonious balance of authority, kindness, and respect. As a colleague, Chris offers a judgment-free zone in a world consumed by it. He coaches by listening, advises by doing, and leads by example. He would give you the Foo Fighter’s tee off his back and he'll be the first to sit down and try to solve your biggest problems with you. Creative, well-spoken, and anything but ordinary, Chris is the total package as business leader and mentor.
Jacob Corlyon
I have worked with Chris in many different capacities over the 12+ years I have known him. Over that time, I have seen him grow tremendously into the leader, mentor, and marketing guru he is today. CCMR3 engaged Chris and his team to overhaul our brand to align with our mission, vision, and values. Over that project, I noticed that he had such a unique ability to dive into an industry, understand it, and come back to the table with insights on the competitive landscape and actionable ideas to take the companies brand to the next level. I have added some context below: CCMR3 is a nationally licensed accounts receivable management company. Our Mission is to change the face of our industry with integrity through our Rethink, Reimagine and Recover philosophy rooted in a people-first, forward-thinking, and innovative strategy. Our Vision is to be our industry's most effective, people-centric, and innovative company. Our core values are People First, Forward-Thinking, and Excellence. I would urge you to check out our website: ccmr3.com and see what the team was able to put together for our company. The branding, creative and content knocked our expectations out of the park when it was unveiled to us and it is in full alignment with our mission, vision, and values. In addition to the website, they redid our conference booth design, sales sheets, social media templates, and other sales enablement tools to ensure alignment with our brand across all channels. I would recommend Chris to anyone looking for a truly talented and gifted CMO.
Marcelle Turner
I knew from the first time I met Chris over a decade ago that he was someone special. Chris has an approachability that radiates a harmonious balance of authority, kindness, and respect. As a colleague, Chris offers a judgment-free zone in a world consumed by it. He coaches by listening, advises by doing, and leads by example. He would give you the Foo Fighter’s tee off his back and he'll be the first to sit down and try to solve your biggest problems with you. Creative, well-spoken, and anything but ordinary, Chris is the total package as business leader and mentor.
Jacob Corlyon
I have worked with Chris in many different capacities over the 12+ years I have known him. Over that time, I have seen him grow tremendously into the leader, mentor, and marketing guru he is today. CCMR3 engaged Chris and his team to overhaul our brand to align with our mission, vision, and values. Over that project, I noticed that he had such a unique ability to dive into an industry, understand it, and come back to the table with insights on the competitive landscape and actionable ideas to take the companies brand to the next level. I have added some context below: CCMR3 is a nationally licensed accounts receivable management company. Our Mission is to change the face of our industry with integrity through our Rethink, Reimagine and Recover philosophy rooted in a people-first, forward-thinking, and innovative strategy. Our Vision is to be our industry's most effective, people-centric, and innovative company. Our core values are People First, Forward-Thinking, and Excellence. I would urge you to check out our website: ccmr3.com and see what the team was able to put together for our company. The branding, creative and content knocked our expectations out of the park when it was unveiled to us and it is in full alignment with our mission, vision, and values. In addition to the website, they redid our conference booth design, sales sheets, social media templates, and other sales enablement tools to ensure alignment with our brand across all channels. I would recommend Chris to anyone looking for a truly talented and gifted CMO.
Marcelle Turner
I knew from the first time I met Chris over a decade ago that he was someone special. Chris has an approachability that radiates a harmonious balance of authority, kindness, and respect. As a colleague, Chris offers a judgment-free zone in a world consumed by it. He coaches by listening, advises by doing, and leads by example. He would give you the Foo Fighter’s tee off his back and he'll be the first to sit down and try to solve your biggest problems with you. Creative, well-spoken, and anything but ordinary, Chris is the total package as business leader and mentor.
Jacob Corlyon
I have worked with Chris in many different capacities over the 12+ years I have known him. Over that time, I have seen him grow tremendously into the leader, mentor, and marketing guru he is today. CCMR3 engaged Chris and his team to overhaul our brand to align with our mission, vision, and values. Over that project, I noticed that he had such a unique ability to dive into an industry, understand it, and come back to the table with insights on the competitive landscape and actionable ideas to take the companies brand to the next level. I have added some context below: CCMR3 is a nationally licensed accounts receivable management company. Our Mission is to change the face of our industry with integrity through our Rethink, Reimagine and Recover philosophy rooted in a people-first, forward-thinking, and innovative strategy. Our Vision is to be our industry's most effective, people-centric, and innovative company. Our core values are People First, Forward-Thinking, and Excellence. I would urge you to check out our website: ccmr3.com and see what the team was able to put together for our company. The branding, creative and content knocked our expectations out of the park when it was unveiled to us and it is in full alignment with our mission, vision, and values. In addition to the website, they redid our conference booth design, sales sheets, social media templates, and other sales enablement tools to ensure alignment with our brand across all channels. I would recommend Chris to anyone looking for a truly talented and gifted CMO.
Marcelle Turner
I knew from the first time I met Chris over a decade ago that he was someone special. Chris has an approachability that radiates a harmonious balance of authority, kindness, and respect. As a colleague, Chris offers a judgment-free zone in a world consumed by it. He coaches by listening, advises by doing, and leads by example. He would give you the Foo Fighter’s tee off his back and he'll be the first to sit down and try to solve your biggest problems with you. Creative, well-spoken, and anything but ordinary, Chris is the total package as business leader and mentor.
Credentials
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Dale Carnegie
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Experience
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SecureIt
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United States
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Sporting Goods Manufacturing
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1 - 100 Employee
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Chief Marketing Officer
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Jan 2022 - Oct 2023
SecureIt Tactical, Inc. is the leader in firearms storage innovation and technology, changing the way America thinks about gun storage, safety, and home defense. Originally founded in 2001 as a Department of Defense contractor, the company’s SecureIt Gun Storage retail division (secureitgunstorage.com) is now one of the leading direct-to-consumer sellers of firearms storage solutions nationwide. SecureIt Tactical, Inc. is the leader in firearms storage innovation and technology, changing the way America thinks about gun storage, safety, and home defense. Originally founded in 2001 as a Department of Defense contractor, the company’s SecureIt Gun Storage retail division (secureitgunstorage.com) is now one of the leading direct-to-consumer sellers of firearms storage solutions nationwide.
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BHG Financial
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United States
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Financial Services
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700 & Above Employee
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Chief Marketing Officer
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Mar 2009 - Dec 2021
I built and led award-winning brand and creative teams to achieve business objectives across marketing functions for a multi-billion-dollar, privately held Financial Services company. I engaged diverse stakeholders to drive efficiency and consistency companywide. I also developed and executed business, brand, and marketing strategies for numerous partner brands. I drove revenue and ROMI through integrated digital, experiential, and traditional channels. I partnered with sales, data & analytics… Show more I built and led award-winning brand and creative teams to achieve business objectives across marketing functions for a multi-billion-dollar, privately held Financial Services company. I engaged diverse stakeholders to drive efficiency and consistency companywide. I also developed and executed business, brand, and marketing strategies for numerous partner brands. I drove revenue and ROMI through integrated digital, experiential, and traditional channels. I partnered with sales, data & analytics leaders to test, segment, and derive insights that maximized budgets and delivered optimal spend value on opportunities. I’m known for modeling high emotional intelligence (EQ), developing employee competencies, and mentoring next-generation leaders, and served as a key member of the CEO Leadership Group, guiding policy and communications. During my tenure, I have: • Driven the modernization of marketing, including transitioning from primarily direct mail efforts to 60%+ digital lead generation and funding. I’ve tested and segmented data to form 80+ models for targeted marketing and introduced new technologies that have improved efficiency, performance visibility, and the prospect experience. • Increased lead generation more than 7,000% and have grown loan funding over 2,000%. • Scaled marketing operations, including the annual budget ($200k in 2009 to $114mm in 2021) and the team (from 1 to 50+ employees). • Significantly contributed to the creation of the organization’s customer lifecycle, generating strong customer retention and 40% of annual funding from previously funded customers. • Initiated and led the company’s upcoming brand transformation to BHG Financial, preparing the brand to capitalize on future influencer and sponsorship opportunities. • Crafted numerous other successful organizations and partner brands, including the BHG Loan Hub, Fund-Ex Solution Group (SBA 7(a)), BHG Mastercard, NaluPay (POS), CCMR3 (collections), and RMSG (compliance). Show less I built and led award-winning brand and creative teams to achieve business objectives across marketing functions for a multi-billion-dollar, privately held Financial Services company. I engaged diverse stakeholders to drive efficiency and consistency companywide. I also developed and executed business, brand, and marketing strategies for numerous partner brands. I drove revenue and ROMI through integrated digital, experiential, and traditional channels. I partnered with sales, data & analytics… Show more I built and led award-winning brand and creative teams to achieve business objectives across marketing functions for a multi-billion-dollar, privately held Financial Services company. I engaged diverse stakeholders to drive efficiency and consistency companywide. I also developed and executed business, brand, and marketing strategies for numerous partner brands. I drove revenue and ROMI through integrated digital, experiential, and traditional channels. I partnered with sales, data & analytics leaders to test, segment, and derive insights that maximized budgets and delivered optimal spend value on opportunities. I’m known for modeling high emotional intelligence (EQ), developing employee competencies, and mentoring next-generation leaders, and served as a key member of the CEO Leadership Group, guiding policy and communications. During my tenure, I have: • Driven the modernization of marketing, including transitioning from primarily direct mail efforts to 60%+ digital lead generation and funding. I’ve tested and segmented data to form 80+ models for targeted marketing and introduced new technologies that have improved efficiency, performance visibility, and the prospect experience. • Increased lead generation more than 7,000% and have grown loan funding over 2,000%. • Scaled marketing operations, including the annual budget ($200k in 2009 to $114mm in 2021) and the team (from 1 to 50+ employees). • Significantly contributed to the creation of the organization’s customer lifecycle, generating strong customer retention and 40% of annual funding from previously funded customers. • Initiated and led the company’s upcoming brand transformation to BHG Financial, preparing the brand to capitalize on future influencer and sponsorship opportunities. • Crafted numerous other successful organizations and partner brands, including the BHG Loan Hub, Fund-Ex Solution Group (SBA 7(a)), BHG Mastercard, NaluPay (POS), CCMR3 (collections), and RMSG (compliance). Show less
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MindComet
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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Oct 2007 - Feb 2009
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PMC Lending
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Real Estate
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1 - 100 Employee
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Marketing Director
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Nov 2005 - Oct 2007
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Ride Now Powersports
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Orlando, Florida Area
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Marketing Manager - Florida
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Jan 2005 - Nov 2005
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Mower Agency | 100% Employee-Owned
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United States
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Advertising Services
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100 - 200 Employee
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Media Planner/Buyer
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Sep 2002 - Apr 2004
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Education
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1996 - 2002
University of North Carolina at Greensboro
BS, Communication Studies
Community
