Experience

The Tecsa Group

• Business Consulting and Services
• 1 - 100 Employee

• Director, Retail Data Science

  • Aug 2022 - Present

  Singapore



NTUC FairPrice

• Singapore
• Retail Groceries
• 700 & Above Employee

• Head of Business Analytics

  • Nov 2019 - Aug 2022

  Singapore Leading the Business Analytics team to deliver high quality analytics projects to enable a data driven and customer centric approach in the FairPrice Retail Business. - Set up and established the Business Analytics team to deliver high quality data & analytics projects to support stakeholders across the business including FairPrice Channels / Stores, Products, Marketing, Operations and Finance teams - Managed the implementation of a Data lake to consolidate data from different source… Show more Leading the Business Analytics team to deliver high quality analytics projects to enable a data driven and customer centric approach in the FairPrice Retail Business. - Set up and established the Business Analytics team to deliver high quality data & analytics projects to support stakeholders across the business including FairPrice Channels / Stores, Products, Marketing, Operations and Finance teams - Managed the implementation of a Data lake to consolidate data from different source systems and developed a portfolio of dashboards to enable business stakeholders to self-serve and make data driven decisions. - Developed analytics frameworks to enhance the business capabilities for Range optimisation, Promotion effectiveness, Product Recommendations, Customer Segmentations, Basket Segmentations and Customer Churn - Provided regular updates to the management team on key customer metrics and changes in customer behaviour to identify opportunities to engage customers and improve sales performance with actionable recommendations - Launched and managed the Score membership programme which offered benefits to members for FairPrice, Grab, OCBC, Zalora, Qoo10, Unity and Cheers.

• Head of Customer Analytics

  • Sep 2017 - Nov 2019

  Singapore



MasterCard Advisors, LLC

• United States
• 1 - 100 Employee

• Head of Customer Insight - APAC

  • Sep 2016 - Apr 2017

  Singapore Responsible for merchant consulting analytics across Asia Pacific, interpreting client's business problems and identifying analytical solutions to answer the business problem while ensuring customer centricity and actionability. Supervise and led projects to drive top and bottom line client growth across verticals including Travel, Online marketplaces, Department Stores, Fuel / Convenience, and Grocery Leveraged consulting, data analysis, and research for projects including -… Show more Responsible for merchant consulting analytics across Asia Pacific, interpreting client's business problems and identifying analytical solutions to answer the business problem while ensuring customer centricity and actionability. Supervise and led projects to drive top and bottom line client growth across verticals including Travel, Online marketplaces, Department Stores, Fuel / Convenience, and Grocery Leveraged consulting, data analysis, and research for projects including - Customer Segmentation - Targeted Marketing / Campaigns - Customer Acquisition - Loyalty - Industry benchmarking - Fuel/Convenience modelling Show less



PayPal

• United States
• Software Development
• 700 & Above Employee

• APAC Data Solutions Manager

  • Jun 2014 - Aug 2016

  Singapore Designing and delivering scalable customer insight solutions for PayPal merchants and partners across APAC and EMEA. This involved engaging and working with clients from a variety of different backgrounds and cultures. - Launched Merchant Insights reports for 3000 merchants in APAC providing customer insights to identify opportunities for merchants to grow their business with PayPal - Launched a portal for Relationship Managers to access their Merchant Insight reports and to analyse… Show more Designing and delivering scalable customer insight solutions for PayPal merchants and partners across APAC and EMEA. This involved engaging and working with clients from a variety of different backgrounds and cultures. - Launched Merchant Insights reports for 3000 merchants in APAC providing customer insights to identify opportunities for merchants to grow their business with PayPal - Launched a portal for Relationship Managers to access their Merchant Insight reports and to analyse longer trends for their merchants - Delivered Partner Insights reports for PayPal’s global strategic partners who integrate PayPal into their sites - Led a team in an initiative to research competitors in the payments industry and presented insights back to the business and technology teams across APAC Show less



dunnhumby

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Asia Solutions Lead

  • May 2012 - May 2014

  Shanghai City, China Led the country solutions teams on a project-by-project basis providing consultancy support, guidance and mentoring to improve each team’s technical skills and capabilities. - Leading the development and execution of the Asia work plan to deliver customer insight projects to support Tesco’s retail performance in China, Malaysia, South Korea and Thailand. - Provided detailed business reviews for each country analysing Tesco’s strength and weaknesses and produced a list of… Show more Led the country solutions teams on a project-by-project basis providing consultancy support, guidance and mentoring to improve each team’s technical skills and capabilities. - Leading the development and execution of the Asia work plan to deliver customer insight projects to support Tesco’s retail performance in China, Malaysia, South Korea and Thailand. - Provided detailed business reviews for each country analysing Tesco’s strength and weaknesses and produced a list of recommendations to improve the customer shopping experience and revenue. Presented the insights to Tesco’s Asia executive board, which resulted in them setting up 5 key priorities to focus on improving their performance. - Delivered an analysis of “own label” vs branded sales in Malaysia and Thailand identifying a series of opportunities to increase Tesco own label sales.

• Tesco Markets Innovations Analyst

  • Mar 2011 - May 2012

  London, United Kingdom Technical analyst role focused on improving Tesco retail performance across 11 countries through detailed understanding of customer behaviour, the development of key performance metrics and reporting and presentation of findings/recommendations to key stakeholders. - Developed a Global Customer KPI Scorecard to support the executive boards of Tesco to understand performance across countries, identify issues and emerging trends. - Created an automated Brand Loyalty segmentation to… Show more Technical analyst role focused on improving Tesco retail performance across 11 countries through detailed understanding of customer behaviour, the development of key performance metrics and reporting and presentation of findings/recommendations to key stakeholders. - Developed a Global Customer KPI Scorecard to support the executive boards of Tesco to understand performance across countries, identify issues and emerging trends. - Created an automated Brand Loyalty segmentation to deliver 250 segmentations across the 11 Tesco countries to enable FMCG clients understand how customers shop their brands. The segmentation was used as a Global Best Practice for working with other retailers. - Delivered a project to identify “Category Adjacencies” for Coca Cola’s product portfolio, which drove 16% sales uplift to Coca Cola and 4% uplift to Soft Drinks in Eastern Europe.

• Tesco UK Insight Analyst

  • Sep 2008 - Feb 2011

  London, United Kingdom Technical analyst role focused on improving Tesco retail performance in the UK business through detailed customer analysis to support pricing and promotion initiatives. - Created the methodology for comparing Tesco baskets to the price of the basket in competitor stores, which was used in Tesco Marketing initiatives including a TV advertising campaign and the Tesco Price Promise.