Experience

Bicycle Blue Book

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• President, Vice President Of Business Development

  • Aug 2016 - Present

  • Directly responsible for creating and implementing business development and sales processes to support company growth initiatives of SaaS program, trade-in program, and online marketplace.• Grew account subscription network from 100 to over 3,000 accounts.• Created training program for trade-in SaaS utilized by entire partner network.• Collaborated with industry leading manufacturers to create rebate and incentive programs to increase new bike sales utilizing our SaaS and trade-in program.• Secured national SaaS licensing and trade-in deal with Trek Bikes for all factory owned stores.• Developed marketing strategy and materials to promote the trade-in program.• Created and launched the bicycle industry’s first lead generation program.• Collaborated with ex “C” level employees from Kelley Blue Book to advise and provide direction to the Company.• Provided crucial feedback that resulted in the creation of the used bicycle trade-in program. Show less

• Advisory Board Member

  • Apr 2015 - Aug 2016



BMC

• Switzerland
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Managing Director

  • May 2013 - Dec 2016

  • Re-organized staff, moved USA HQ from MA to CA, and implemented new company procedures resulting in 12% increase in revenue in year one. • Responsible for execution of all aspects of sales, marketing, finance, and customer service processes to North American retailers. • Flushed retailer base of over 200 past due and struggling retailers; rebuilding it with over 300 new, solvent, and long-term retailers. • Reduced overstock levels of over 5000 units to less than 200 units in six months. • Maintained retailer base of over 300 doors, growing over 10% in each of the following years. • Managed inside and outside sales, finance, marketing, and customer service team of 25. Show less



Cervélo

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Sales Manager

  • Feb 2012 - May 2013

  • Hand-picked to drive North American sales effort for joint venture between Cervélo Cycles and Focus Bicycles under new direction of PON Holdings BV. • Responsible for execution of all aspects of sales process to North American retailers. • Maintain retailer base of 410 accounts representing 57% growth over previous year (2011). • Opened 45 new long-term retailers in the first 6 months of company merger representing several million in recurring revenue. • Managed inter-office sales, customer service, and warranty staff of 10 and 25 outside sales representatives. • Hired and trained all sales staff and representatives by way of training seminars, on-site training, creation of educational website and web/conference calls. • Managed domestic trade shows and company sponsored retailer seminars in which product was directly marketed to both domestic and international clientele. • Extensive travel throughout the United States and Canada to prospect, build, and maintain retailer relationships. Show less



Focus Bicycles USA

• National Sales Manager

  • Jun 2009 - May 2013

  • Achieved cumulative sales of $21M in 3 years exceeding expectations by 25%. • Managed domestic trade shows in which product was directly marketed to both domestic and International clientele. • Manage inter-office sales, customer service and warranty staff and 40 outside sales representatives. • Hired and trained all sales staff and sales representatives by way of training seminars, on-site training, creation of educational website, and web/conference calls. • Achieved cumulative sales of $21M in 3 years exceeding expectations by 25%. • Managed domestic trade shows in which product was directly marketed to both domestic and International clientele. • Manage inter-office sales, customer service and warranty staff and 40 outside sales representatives. • Hired and trained all sales staff and sales representatives by way of training seminars, on-site training, creation of educational website, and web/conference calls.



Spinergy, Inc.

• Global Director of Sales and Marketing

  • Jul 2004 - Jul 2009

  • Responsible for ensuring execution of sales process, marketing, athlete sponsorship, trade shows, and event planning. • Grew sales an average 23% year over year. • Traveled extensively through Europe and Asia and successfully grew international distributors from 2 to 48 in 5 years. • Launched five new products, from developmental stage to full production and sale of goods to the consumer market, resulting in additional sales of $1.2M. • Managed an inter-office sales staff and warehouse staff of 10. • Managed domestic and international trade shows in which product was directly marketed to both domestic and International clientele. Show less



Nytro Multisport

• Retail Store Manager

  • Apr 2003 - Jul 2004

  • Directly responsible for daily operation of retail storefront. • Managed 10 shop employees in addition to scheduling, inventory, and P&L reports. • Executed an internal remodel of the store to help maximize sales and resulting in 24% growth over previous year. • Directly responsible for daily operation of retail storefront. • Managed 10 shop employees in addition to scheduling, inventory, and P&L reports. • Executed an internal remodel of the store to help maximize sales and resulting in 24% growth over previous year.



US Navy

• United States
• Armed Forces
• 700 & Above Employee

• SWCC

  • May 1998 - May 2003