Experience

MANA SEG

• Brazil
• Retail

• Chief Executive Officer

  • Jan 2018 - Present

  MANA Sports & Entertainment Group Mana is a powerful word with no direct translation into English. The foundation of its meaning is an alignment of people who have and hold great personal pride and prestige and live with this character as a purpose of being. Mana is what we have taken as our philosophy and is reflected in all we do as an organisation: client-focused and boutique but effective delivery of high-end and high-performance outcomes. With a powerful network in the sports and entertainment world, MANA has been pivotal in delivering operational and investment funding for companies, leagues and investors. Despite a heavy operational focus in the events delivery side of sport and entertainment, the companies core competence lies in the turn key solution for clients entering the sports and entertainment industry in an ownership and investment role, along with logistical, financial planning and assets selection. Experience and excellence in sports focused investment strategies, mergers and acquisitions, and media rights. With extensive access to VC funding in Asia and the EU, aligned in the sport, entertainment and wellness space, MANA has become the main stay boutique client focused player within this space. Complimentary delivering content production, editing and distribution through @mana.studios, the expansion into content and marketing production through our in-house studios and global production team has amplified the content arm of the business. MANA’s roster includes the founding of the Super League Triathlon, the development and operations of the global philanthropic venture The Pho3nix Foundation, chief advisory and operational role for The Royal Family of Bahrain and their acquired sporting entities including World ProTour Cycling Team Bahrain McLaren, Bahrain Endurance 13, and more recent exploits into global football in Paris FC and the buy of Spanish Football Club, Cordoba CF. Show less



Bahrain Victorious 13

• Australia
• Spectator Sports
• 1 - 100 Employee

• President

  • Jul 2014 - Present

  The Bahrain Victorious Team is an innovative concept and is the vision of His Highness Shaikh Nasser Bin Hamad Al Khalifa of Bahrain, The Royal Office of the Kingdom of Bahrain alongside MANA Group in spearheading the most dynamic and successful professional Triathlon team of all time. With 21 World titles, 4 Olympic Gold medals and more than 250 professional race wins in 8 years, the dream has been realised and is the gold standard of professional team structure, high performance environment and culture and competition. With an all-star stable of 13 athletes including Olympic Champions, World champions, and future stars, the Bahrain Endurance Team have raced and won major triathlon titles whilst being Ambassadors for Bahrain globally. Since the team’s launch in 2015, they have won 11 World titles, making it the most successful Endurance Racing team in history. A spot on the team is the most sought-after place in triathlon. A focus now on Olympic success in Tokyo and the recent launch of sister team Bahrain McLaren racing off a World Tour licence in the Tour De France has seen the expansion of this team even further with an extended five-year focus. The success of the team is something I take very personally and am proud to steer. We are changing the commercial face of my sport everyday, and pushing these athletes into the multimillion-dollar earning space. Show less



Super League Triathlon

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Co-Founder and Partner

  • Jun 2016 - Present

  Super League Triathlon The richest and most watched Triathlon series in the world, with a global audience reach in excess of 1.2 billion people and the biggest TV production spend in the sport's history. With the top 30 male and female athletes in the world contractually aligned with the series, Super League Triathlon has brought a true commercial platform to a once very sterile yet highly engaged sport. What started out as an idea that we built a team around and raised capital for, the outcome is exactly what we envisaged. Being the disruptive equivalent of Twenty20 Cricket for Triathlon, the pilot season ended with a 3 year PE funding commitment to the series and international TV Rights deals secured on every continent, making SLT the most successful Sports Start Up for 2016. A new production and distribution partnership with IMG and then Sunset and Vine along with the establishment of a global qualification series for professional athletes and a community driven mass participation arm, Super League Triathlon has seen exponential growth and valuation over a very short period of time. With pour new Headquarters set up in London and operations still existing in Singapore, the expansion has been significant to meet with the growing demand and popularity of the new face of the sport. Show less



MX Endurance

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Founder and Executive Director

  • Apr 2009 - Present

  As a World Champion triathlete, I relied heavily on a team of people to maximise my performance. MX Endurance was born out of my efforts to give age-group athletes that same experience and access that I had as a professional by linking people through community and technology around our likeminded interests. MX Endurance as a global endurance, triathlon network and marketplace aimed to empower by giving access to the world’s top endurance sport experts and a network of like-minded passionate athletes, encouraging people to seize their fitness and health dreams now. A global team of people who motivate and hold accountable each other to fitness and lifegoals, come together for friendship and training and our bound by a desire to be better and partake in a healthy life. MXEndurance has become more than a club and a team, but a home for our global member base. It is open to everyone to join and with an average member lifecycle being in excess of 6 years, the team and the friends made as part of it, are bigger than the sport itself. As part of the MaccaNow foundation we have motivated and raised more than 2 million dollars for Breast Cancer Research and as a community more than 5 million dollars for Not For Profits Globally. Show less



Thanyapura Health & Sports Resort

• Executive Chairman

  • Aug 2012 - Dec 2016

  Based on a unique three-dimensional coaching model for the mind, body and soul, Thanyapura was created with the single aim of helping others optimise their potential and live a more fulfilling life: through education, through mind management, through health and through sport. The development costing more than 250 million dollars is only Fifteen minutes drive from Phuket International Airport. Thanyapura presents a unique and inspiring destination for individuals and groups, from amateur sports enthusiasts and those looking for a more balanced approach to the management of body and mind, to corporate groups looking for motivating offsite retreats and locals seeking a more active and healthy lifestyle. Surrounded by one of the most beautiful and peaceful environments. Thanyapura’s 23 hectare site comprises four centres: Thanyapura Sports and Leisure Club (TSLC), Thanyapura Mind Centre (TMC), Thanyapura Integrative Health Centre (TIHC) and United World College Thailand 🇹🇭 (UWCT). It also encompasses the 77-room Thanyapura Sports Hotel and the 38-room Thanyapura Retreat Hotel. Show less



Under Armour

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Brand Ambassador / Athlete

  • Jan 2004 - Dec 2016

  One of the first athletes to be signed to the Under Armour roster, I came to the company when revenue was less than 250 million a year globally and the company employed less than 150 people. Growing up with the brand, alongside the #ProtectThisHouse campaigns, #AthletesRun, #IWill and being heavily involved in the R and D of the entire footwear division of the company. In 2006, the company implemented the first roll out of the footwear division of Under Armour and the legend of the brand was born. Being at the cold face of design, R and D and development, I was the first athlete to ever race in Under Armour footwear and the companies first ever World Champion racing in both apparel and footwear. Playing a heavy role in the design of the #Speedform shoe and the #AthletesRun campaign the Speedform fit revolutionize minimalism in running shoes and changed the entire design phase of a shoe., Working closely with the executive team at Under Armour and, traveling extensively as UA launched new regions for the brand internationally, including China, Brazil, Europe and Australia I was part of every key milestone within the company. A part of the company during its IPO stage, and the extension of the brand internationally, CEO and Founder Kevin Plank signed me to a life deal with Under Armour in 2016 after giving a key note speech to the entire Organization at the #ArmourDay Employee corporate day in Baltimore outlining how passion, commitment and team culture support a brand and how that support trickles down to the cold face of athletic performance. Show less



IRONMAN

• 1 - 100 Employee

• World Champion Athlete

  • May 1995 - Dec 2013

  After completing University, I decided to make the move to Europe and pursue a career as a professional Athlete in 1995. After a highly successful junior career at University winning a silver medal at the Junior World Championships in 1993 in Triathlon it was an ambitious yet driven decision and would shape my life over the next two decades. After 20 years as a professional and one of the longest professional racing careers in the sport, I retired from Triathlon in 2013 after successfully winning my 4th World Championship in Spain. (The oldest World Professional Champion ever) To win multi-sport events at all distances and capture the World titles at International Triathlon Union (ITU) and World Triathlon Corporation (WTC) Ironman were career highlights from over 240 professional racing wins. Having won World titles in every decade from 1990 until today, winning the prestigious Athlete of The Year a record 5 times by Competitor Magazine, and capturing every major title in the sport, ESPN crowned me, "The Worlds Fittest Man" in 2012 and my approved biography, "Im Here To Win", released by publishing house Hachette out of New York City in 2011, was a New York Best Seller in Sports autobiographies. It was published in 7 languages. With the best winning percentage in Triathlon history 74%, I was inducted into the Hall of Fame in 2013 and retired from the sport on the stage to pursue a corporate career in Asia. Regarded as the most strategic and successful triathlete of my generation, I currently Work specifically within the field of High Performance Environments sharing my systems and success with current Olympic and World Champion athletes and corporate executives. At last count we have guided 11 World titles and 3 Olympic medals in recent years. Show less