Experience

Zypsy

• United States
• Design Services
• 1 - 100 Employee

• Brand Strategist & Creative Copywriter

  • Sep 2020 - Present

  Copywriting, ideas and brand strategy for start-ups with innovative digital products and services.Key Skills & Tasks:- Copywriting- Developing tone of voice- Brand & creative strategies- Aiding in Brand Workshops- Client and competitor research - Working with wireframes and other agile software Copywriting, ideas and brand strategy for start-ups with innovative digital products and services.Key Skills & Tasks:- Copywriting- Developing tone of voice- Brand & creative strategies- Aiding in Brand Workshops- Client and competitor research - Working with wireframes and other agile software



Freelance

• Conceptual Copywriter

  • Aug 2017 - Present

  Agencies: The&Partnership, Weber Shandwick, The Gate Worldwide, Orbit Communications, Zypsy, Client-sideSkills: Concepting and developing integrated campaigns Copywriting: TVC & radio scripts, print, social, email, DM, websites, and more Pitches Art Direction Managing multiple projects Working to extremely tight deadlines Working with art directors, strategists, planners, designers and creative directors. Agencies: The&Partnership, Weber Shandwick, The Gate Worldwide, Orbit Communications, Zypsy, Client-sideSkills: Concepting and developing integrated campaigns Copywriting: TVC & radio scripts, print, social, email, DM, websites, and more Pitches Art Direction Managing multiple projects Working to extremely tight deadlines Working with art directors, strategists, planners, designers and creative directors.



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Junior Conceptual Copywriter

  • Jan 2017 - Jul 2017

  My main role was as a concepter and copywriter, however, I often carried out duties such as art direction and pitch prep. In these roles, I worked on a huge variety of briefs and delivered multi-channel creatives for brands such as Under Armour, Johnnie Walker and Pringles.Skills:• Concepting• Copywriting• Pitch Prep• Pitching• Art Direction• Managing multiple projects• Working to extremely tight deadlines• Delivering social media content• Working with strategists, designers, data analysts and other offices across the world to deliver the best solutions for clients.



DigitasLBi

• Creative Placement

  • Nov 2016 - Jan 2017



Hilton Worldwide

• Copywriter

  • Nov 2013 - May 2014

  As part of a team of copywriters I was tasked with re-writing website copy for all Hilton Worldwide hotels across all brands, including: Waldorf Astoria, Conrad, Hilton and Hampton.Duties:• Re-writing copy to optimise its effect on the customer.• Maintaining/reinforcing brand values and tone of voice.• Proof reading and editing existing copy to adhere to brand guidelines. • Maintaining work flow and meeting individual deadlines.• Using Excel to log progress.• Liaising with fellow copywriters and managers to discuss progress, issues and to develop solutions.



STV Creative

• Freelance Junior Creative

  • Jan 2013 - Jun 2013

  As a Junior Copywriter I was involved at every level of the creative process from ideas generation, pitching to clients and production.Duties:• Creating ideas from a brief and pitching them to colleagues. • Researching clients, prospective clients and their competition.• Developing and preparing selected ideas and pitching them to clients. • Delivering quality and effective advertising on various platforms for clients with differing budgets.• Directing V/O artists and sound sessions.• Meeting strict deadlines.• Managing multiple jobs at different stages of development.• Working cohesively and efficiently with art directors, graphic designers and fellow copywritersetc, at every stage of the process.

• Advertising Creative Placement

  • Nov 2012 - Dec 2012