Experience

Texan Insurance

• United States
• Insurance
• 1 - 100 Employee

• Senior Marketing Manager

  • May 2019 - Present

  • Increase sales lead volume to over 500% in three years through strategic through strategic management of organic, advertising, and email campaigns • Increase website traffic to over 300% • Build relationships and work closely with insurance carrier representatives from Liberty Mutual/ Sagesure, Progressive, Travelers, etc. • Establish and regularly report departmental KPIs (monthly, quarterly, annually) • Manage a team of web developers, graphic designers, and content creators to grow engagement across various medium (email, social media, TV, digital advertising, PR) • Plan and manage an articulate marketing content schedule that includes the production of 1,000+ content pieces and 100+ videos per calendar year for three separate insurance brands/agencies • Work with advertising and marketing firms on nationwide direct-mail campaigns and targeted display advertising • Develop strategic annual plans and budgets for marketing department to increase company’s overall annual revenue and market share • Develop Standard Operating Procedures to enhance departmental success with detailed training programs • Manage acquisitions of other agencies including, due diligence processes, press releases, media relations, marketing plans, rebranding, CRM implementation, and marketing campaign development Show less



WCA Waste

• United States
• Environmental Services
• 100 - 200 Employee

• Marketing Manager

  • Jan 2013 - Apr 2019

  • Manage company website content including blogs, newsfeed, pictures, copy, videos• Brand development, design & write all marketing for website, flyers, brochures, social media, webinars, TV communication, video scripts• Manage all digital campaigns – PPC, banner advertising, redirect advertising• Increase website traffic through organic SEO and SEM (keyword research, content buildout, link building, webpage auditing, indexing)• Nurture and enrich all external perceptions of the company and growth of market share• Develop website and landing pages • Manage CRM (Salesforce, Pardot, HubSpot) campaigns (engagement studio, drip marketing, email)• Oversee the creation and delivery of press releases, advertisements, and other marketing materials• Worked on over 10 Merger & Acquisitions to align marketing and communication strategies • Launched a company-wide survey system to gather and analyze customer insight to produce a Net Promoter Score and enhance our customer experience• Strengthen relationships with all media to ensure the most effective messaging and positioning of the organization• Lead all areas of content generation and production across all media platforms.• Take calculated risks based on data-driven analytics• Manage media, Analytics and Online Sales Lead Generation • Manage multi six-figure marketing budget• Responsible for media buying, improving marketing costs and increasing online marketing driven revenue• Film, edit and produce company videos• Develop strategies based on analysis and feedback Show less

• Marketing Communications

  • 2013 - 2015



MOSAIC MARKETING / VICTORY

• Marketing

  • May 2011 - 2013

  Knowledge, Skills & Abilities Brand Ambassador: Helped plan and execute successful shows throughout Texas market. Built relationships with customers and vendors. Social Media: Facebook, Twitter, Linkedin, YouTube, Google+, Pinterest. (AdWords, social metrics) Copy writing: marketing communications, ad copy, technical writing, press releases, speeches, webinars Lead generation: banner advertising, electronic and direct mail, print, radio, SEO/ SEM Computer Proficient: Mac & PC, Windows Office, Adobe Creative Suite, Constant Contact, Marketo, Salesforce.; Market to demonstrate and educate consumers on new products. Responsible for keeping Twitter feed active with original content. Posted YouTube videos of events. Clients include: Samsung, AT&T. Show less



AMEREX ENERGY SERVICES

• Marketing Communications Coordinator

  • Jun 2010 - May 2011

  One of the largest wholesale energy brokerages in North America, a wholly-owned subsidiary of GFIG (NYSE)); Responsible for all outbound marketing collateral and communications and integrated campaigns (rich media, email, events, print); defined and implemented marketing programs that were tracked, measured and analyzed meticulously.Wrote copy and designed: brochures, flyers, Power Point presentations, print and online advertising, email campaigns, case studies.Public Relations: Wrote press releases for multiple deals completed with the largest clients; sent out to PR Newswire and published in Forbes.com and various other periodicals. Social Networking: Established an online community through LinkedIn. Developed an advertising campaign with landing page to reach 3.8 million people, able to track and monitor all ad data.Trade Shows/ Special Events: Planned and navigated strategies for various trade shows throughout Texas and Eastern Seaboard regions. Planned and developed community/ team building outreach programs. Show less

• Marketing Communications Coordinator

  • May 2010 - May 2011

  Copywriting� Wrote and tailored all marketing collateral, including: brochures, flyers, white papers, Power Point presentations, webinars, website videos for YouTube, print and online advertising, email campaigns, case studies, wrote all employee biographies and news to post on company's website.� Public Relations Wrote press releases for multiple deals completed with the largest clients; sent out to PR Newswire and published in Forbes.com and various other periodicals. Trade Shows/ Special Events� Navigated strategies for various trade shows throughout Texas and Eastern Seaboard regions. Sourced and planned all trade shows, expos.� Managed the day-to-day tactics of implementing the grassroots programs--on time, on budget, and within the strategic objectives.� Assisted in researching activity for the company (customer studies, trade area demographics, customized research initiatives) and effectively utilize research information in the development and execution of company's marketing plans.� Developed and implemented market cross-promotional initiatives and partnerships with industry partners. Social Networking� Established an online community through multiple social networking sites. Developed an advertising campaign with landing page to reach 3.8 million people, able to track and monitor all ad data. Show less



XBI TECH

• Marketing and Business Development Manager

  • Apr 2008 - Apr 2009

  One of the first employees hired at this start-up, charged with designing marketing copy used for direct marketing campaigns, trade-shows, and conferences. Developed key metrics, opportunities and go-to market strategies. Corporate Identify: Key architect in the design, framing and layout of the Company's website, marketing brochure, business cards, and all key external communication materials. Worked closely with the senior management team in designing the look and feel of the logo and establishing the brand identity. New Business Development: Sourced and established new accounts throughout Texas, resulting in an increase in clientele. Prepared proposals and contracts for projects with other corporations and the U.S. government valued in excess of $1.5MM. External Communications: Prepared speeches and presentations of specific technical aspects of company's products and service Marketing: Directed market research, product planning/development/launch and advertising functions to enable successful new market entry and meet market capitalization goals. Advanced competitive marketing position by leveraging sector intelligence. Ensured marketing activities were in alignment with corporate goals, helped plan and schedule the master calendar of all local and national marketing events. Key Relationship Management: Met with Directors and C-level officials of prospects to communicate the services and value proposition. Traveled with marketing associates throughout Texas to expos and tradeshows to network and promote services and expand the Company's marketing presence. Show less



Hollister Co.

• United States
• Retail
• 700 & Above Employee

• Manager

  • Feb 2007 - Apr 2008

  Maintained full P&L responsibilities and charged with the supervision of all day-to-day operations including the management of a staff of 120 for this high traffic store that generated daily sales in excess of $10,000. Operational duties included: receiving, processing and distributing merchandise shipments, evaluating inventory levels, and overseeing the set up of merchandise displays. Operations Management: Maintained smooth operation of store and resolved any customer conflicts. Managed the operational budget, analyzed and reported weekly sales figures to corporate office. Managed the store schedule to ensure sufficient coverage at all times in both sales and sales support. Show less



Chevron

• United States
• Oil and Gas
• 700 & Above Employee

• Intern

  • Jan 2004 - Aug 2004

  Performed various administrative duties Performed various administrative duties



Texas A&M Newspaper

• Features Editor/ Writer

  • Jan 2001 - May 2003

  Wrote feature articles on school activities and incidents through collective interviews and research Developed and coordinated staff production; performed troubleshooting tasks while working with strict deadlines. Designed layout schemes for the newspaper Wrote feature articles on school activities and incidents through collective interviews and research Developed and coordinated staff production; performed troubleshooting tasks while working with strict deadlines. Designed layout schemes for the newspaper