Founder & President

• Aug 2017 - Present

The Rescue Crew is a 501(c)(3) nonprofit Minnesota-based animal rescue organization which strives to prevent unnecessary euthanasia of companion animals by finding them loving forever homes. The organization was created especially to help fill a need in the local rescue community for shelter animals facing imminent risk of euthanasia without rescue support. The Rescue Crew is a 501(c)(3) nonprofit Minnesota-based animal rescue organization which strives to prevent unnecessary euthanasia of companion animals by finding them loving forever homes. The organization was created especially to help fill a need in the local rescue community for shelter animals facing imminent risk of euthanasia without rescue support.

Marketing and Content Strategy

• Jan 2016 - Dec 2016

Chief Marketing Officer

• Apr 2015 - Dec 2015

Responsible for creating innovative marketing strategies to further establish and build the GWG brand, leading to increased awareness, effective capital raising efforts and authentic voice and market positioning with our target audiences. Responsible for creating innovative marketing strategies to further establish and build the GWG brand, leading to increased awareness, effective capital raising efforts and authentic voice and market positioning with our target audiences.

Vice President, Co-Head of Marketing, Head of Marketing Communications

• 2007 - Mar 2014

Oversight of digital and online marketing, social media (blog, Twitter, YouTube), value add programs, collateral development, branding, advertising, messaging, positioning, campaign management, editorial, creative design, and shareholder communications, with responsibility for a team of more than 30 professionals and a $13M operating budget. .

Director of Marketing and Communications

• 2005 - 2007

Planning, development, and execution of marketing and communications campaigns supporting retail and institutional asset management business, including branding and marketing collateral; launch of new asset management brand; restructuring of agency usage and reallocation of financial resources to lower costs; development of enterprise-wide collateral selling system.

Director of Mutual Fund Marketing

• 2001 - 2005

Development, implementation and management of all marketing initiatives and strategies for subadvised product line of 12 mutual funds, including branding, messaging, marketing collateral, and launch plan; comprehensive audit of branding materials and marketing literature leading to the development of a new selling system that improved cohesiveness of marketing collateral.

Product Manager

• 2000 - 2001

Led the product management/marketing team responsible for developing and implementing high-impact marketing campaigns supporting the firms' largest investment product line of 37 retail mutual funds with over $47 billion in AUM, while direction the creative process, design and copy development and final approvals for all communications. Led the product management/marketing team responsible for developing and implementing high-impact marketing campaigns supporting the firms' largest investment product line of 37 retail mutual funds with over $47 billion in AUM, while direction the creative process, design and copy development and final approvals for all communications.

Director of Product Management

• 1998 - 2000

Managed and directed relationships and all promotional activities of 14 investment advisers managing 49 portfolios within variable annuity product lines, acting as a key stakeholder in the development of all campaigns, product enhancements and launches. Managed and directed relationships and all promotional activities of 14 investment advisers managing 49 portfolios within variable annuity product lines, acting as a key stakeholder in the development of all campaigns, product enhancements and launches.

Mutual Fund Product Manager

• 1996 - 1997

Retirement Marketing and Training Specialist

• 1994 - 1995

Assistant Supervisor / Trainer

• 1993 - 1994

Senior Representative/Team leader

• 1992 - 1993

Account Representative

• 1990 - 1992