Chris Lobono
Co-Founder / VP of Brand at Athlete-Driven Worldwide- Claim this Profile
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Bio
Jordan Gropper
Chris and I worked together on a few campaigns for CAA NBA clients and his unparalleled work ethic and attention to detail resulted in an extremely well done finished product. Chris truly helped to identify how to bring these campaigns to life through understanding first and foremost who our clients were and how they wanted to be portrayed in the spotlight. I'd highly recommend working with Chris and his team.
Kellyanne Mahoney
Chris's empathy for the needs of his clients and ability to bring a strategic vision to life are evident in his work. The media plan that Chris created as part of Autodesk’s Make It Real program, which featured James White of the New England Patriots, generated deep and organic engagement that empowered more students and teachers to innovate learning at their schools. The end result of hundreds of thousands of video completions and people tagging their friends in social posts was beyond what we had envisioned possible for this program.
Jordan Gropper
Chris and I worked together on a few campaigns for CAA NBA clients and his unparalleled work ethic and attention to detail resulted in an extremely well done finished product. Chris truly helped to identify how to bring these campaigns to life through understanding first and foremost who our clients were and how they wanted to be portrayed in the spotlight. I'd highly recommend working with Chris and his team.
Kellyanne Mahoney
Chris's empathy for the needs of his clients and ability to bring a strategic vision to life are evident in his work. The media plan that Chris created as part of Autodesk’s Make It Real program, which featured James White of the New England Patriots, generated deep and organic engagement that empowered more students and teachers to innovate learning at their schools. The end result of hundreds of thousands of video completions and people tagging their friends in social posts was beyond what we had envisioned possible for this program.
Jordan Gropper
Chris and I worked together on a few campaigns for CAA NBA clients and his unparalleled work ethic and attention to detail resulted in an extremely well done finished product. Chris truly helped to identify how to bring these campaigns to life through understanding first and foremost who our clients were and how they wanted to be portrayed in the spotlight. I'd highly recommend working with Chris and his team.
Kellyanne Mahoney
Chris's empathy for the needs of his clients and ability to bring a strategic vision to life are evident in his work. The media plan that Chris created as part of Autodesk’s Make It Real program, which featured James White of the New England Patriots, generated deep and organic engagement that empowered more students and teachers to innovate learning at their schools. The end result of hundreds of thousands of video completions and people tagging their friends in social posts was beyond what we had envisioned possible for this program.
Jordan Gropper
Chris and I worked together on a few campaigns for CAA NBA clients and his unparalleled work ethic and attention to detail resulted in an extremely well done finished product. Chris truly helped to identify how to bring these campaigns to life through understanding first and foremost who our clients were and how they wanted to be portrayed in the spotlight. I'd highly recommend working with Chris and his team.
Kellyanne Mahoney
Chris's empathy for the needs of his clients and ability to bring a strategic vision to life are evident in his work. The media plan that Chris created as part of Autodesk’s Make It Real program, which featured James White of the New England Patriots, generated deep and organic engagement that empowered more students and teachers to innovate learning at their schools. The end result of hundreds of thousands of video completions and people tagging their friends in social posts was beyond what we had envisioned possible for this program.
Experience
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Athlete-Driven Worldwide
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Advertising Services
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1 - 100 Employee
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Co-Founder / VP of Brand
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Aug 2020 - Present
A Sports Content Studio Maximizing League & Team Partner Rights Through Athlete-Driven Storytelling A Sports Content Studio Maximizing League & Team Partner Rights Through Athlete-Driven Storytelling
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Beasley Media Group
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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National Strategic Sports Partnerships, Sales
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Dec 2017 - Aug 2020
When CBS Radio divested its sports & radio division, I was brought to Beasley Media Group as a Sports Partnerships Sales & Marketing leader. In this role, I lead & overseeing all aspects of sports & brand corporate partnerships. I create, sell & execute national campaigns with many of the countries leading brands & athletes. Awarded National Digital Marketer & Seller of 2019 by Beasley Media Group Created, Pitched & Sold a national video series partnership with Zenni Optical entitled "My View in 2020" featuring Pro-Bowl Tight End George Kittle of the San Francisco 49ers. Campaign ran as a national digital video series and during the NFL on FOX in the NFC Championship game & during Super Bowl LIV as a :30 second television commercial for Zenni Optical. Created, Pitched & Sold 4 different original national branded content campaigns featuring NFL players on the topic of sleep apnea for Philips. Created, Pitched & Sold Multi-Year partnership with Kumho Tire for a national branded digital content campaign featuring NFL & NBA players. Campaigns ran across national digital & national TV on NBA TV & TNT during the NBA Playoffs. Lead original series themes & project creation for Brandin Cooks L.A. Rams ("Moving Forward"), John Wall Washington Wizards ("Every Second"), D'Angelo Russell Golden State Warriors ("See Anything"). Created, Pitched & Sold Multi-Year Renewal for the New England Honda Dealers Bruins Naming Rights Partnership & New England Patriots Pre Game Show Entitlement. Created, Pitched & Sold Multi-Year partnership renewal with technology software partner Autodesk featuring NFL players for a science & math national branded digital content campaign. Campaigns ran across national digital featuring Super Bowl Champions James White, Danny Amendola & James Develin of the New England Patriots. Lead original series themes discussion & project creation. Show less
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CBS Corporation
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United States
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Integrated Sports Partnerships, Radio & Digital Media
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2002 - 2017
2006-2017 National Digital Branded Content & Sports Play by Play Partnerships Seller operating both regionally and nationally. Lead all idea creation, sold & oversaw all execution of regional & national campaigns working directly with many NFL, NBA & NHL Athletes for Sports Radio & Nationally distributed Video campaigns & series. Highlight partnerships created & sold include: Created, Pitched & Sold 7 different original national branded content video series campaigns for Kumho Tire, in activation of Official Tire of the NBA League partnership. Original National Digital Branded Content Series I Sold & Lead Execution: "The Ride of the Open Road" with Isaiah Thomas of the Denver Nuggets, "In Motion with Recording Artist T.I.", "On Track" with Marvin Jones of the Detroit Lions, "Player Style Files" Rashad Jennings of the NY Giants, "Player Style Files" Darren McFadden of the Dallas Cowboys, "The Ride of the Open Road" with Kelly Olynyk of the Miami Heat, "The Ride of the Open Road" with Shawn Livingston of the Golden State Warriors. Patriots QB Tom Brady Touchdowns Partnership & Boston Bruins Sustainability Partnership with National Grid New England Honda Dealers Multi-Year Entitlement Naming Rights Partnership to the Patriots Pre Game Show & Boston Bruins Naming Rights Campaign. 2002-2006 WBZ News Radio 1030 & Boston Bruins Radio Network Sports Seller & Account Executive. Integrated role selling corporate partners into week day and Bruins game day advertising partnerships. Show less
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Citadel Communications
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Account Executive, Integrated Sports Partnerships / 790 The Score
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2000 - 2002
First job out of college, hired to represent Play by Play sales partnerships as an affiliate of the New England Patriots & New York Yankees game day broadcast. Lead regional partnerships for radio sales during play by play broadcast and during week day programming on 790 The Score. First job out of college, hired to represent Play by Play sales partnerships as an affiliate of the New England Patriots & New York Yankees game day broadcast. Lead regional partnerships for radio sales during play by play broadcast and during week day programming on 790 The Score.
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Education
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1994 - 1999
Northeastern University
Business Administration, Marketing
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