Chris Larum

Director of Sales for KXVA and KIDY at FOX West Texas
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Contact Information
us****@****om
(386) 825-5501
Location
Abilene, Texas, United States, US

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Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director of Sales for KXVA and KIDY
      • Jul 2017 - Present

      Director of Sales for the FOX stations in Abilene and San Angelo, Texas. We offer a full array of media solutions from Television to Digital Media. Our Digital products are second to none, and offer in-depth dashboards to show you exactly how your campaign played out. We have an incredible OTT product with over 120 partners of top tier networks, and direct access to inventory, we don't need to use remnant inventory. And with hit shows like 9-1-1, The Masked Singer, WWE or the 2nd longest… Show more Director of Sales for the FOX stations in Abilene and San Angelo, Texas. We offer a full array of media solutions from Television to Digital Media. Our Digital products are second to none, and offer in-depth dashboards to show you exactly how your campaign played out. We have an incredible OTT product with over 120 partners of top tier networks, and direct access to inventory, we don't need to use remnant inventory. And with hit shows like 9-1-1, The Masked Singer, WWE or the 2nd longest running show in Primetime, The Simpsons, we can reach your potential customers. Call or email for more details on how we can help your business in today's ever changing world.

    • General Manager (interim)
      • Oct 2017 - Feb 2018

      Covered GM role while company found replacement after GM and ND left suddenly. Worked with corporate Regional News Director, Regional Finance Director and Department Heads to increase morale after losing 2 managers. Worked to limit expenses while growing revenue.

    • Director of Sales (interim)
      • Dec 2021 - Dec 2022

      While searching for a replacement DOS and LSM, I travelled to Midland/Odessa weekly to cover their DOS role. I grew Political shares by rate integrity, limiting loss of Local/National revenue through displacement. Increased Digital and OTT revenue by helping to move the sales team from a more linear only mindset. Grew team morale, by encouraging the team, working with them while also enabling them in their roles. While searching for a replacement DOS and LSM, I travelled to Midland/Odessa weekly to cover their DOS role. I grew Political shares by rate integrity, limiting loss of Local/National revenue through displacement. Increased Digital and OTT revenue by helping to move the sales team from a more linear only mindset. Grew team morale, by encouraging the team, working with them while also enabling them in their roles.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Director of Sales
      • Jul 2016 - Jun 2017

      Managed a sales staff, including Local, Regional and National Sales along with support staff. Managed inventory, set pricing and developed packages to help clients see the products we have that best fit their advertising needs.

    • General Manager (interim)
      • Oct 2016 - Apr 2017

      Covered GM responsibilities while the company looked for replacement. Worked with Department Heads and Regional Financial Director to keep control of expenses, while still looking to fill open positions and maximize revenue for the station.

  • Dansco Manufacturing
    • Abilene, Texas Area
    • Sales and Marketing
      • Jan 2012 - Aug 2015

      Sized pump jacks for wells, looking at different rod designs, well depths and production needs. Dansco had new and used pump jacks for sale locally, as well as shipping across the country, or even around the world. Sized pump jacks for wells, looking at different rod designs, well depths and production needs. Dansco had new and used pump jacks for sale locally, as well as shipping across the country, or even around the world.

  • KTAB/KRBC
    • Abilene, Texas Area
    • Sales and Marketing
      • Jul 2008 - Dec 2011

      Managed Sales Department for local CBS and NBC and combined website. Consistently met and surpassed revenue goals. Finished 2011 at +2% combined vs. Budget, and 98% vs. previous year, making up almost over $575K in Political (+6% w/o Political). Increased Digital 21% vs. Prior Year, and from $50K in 2008 to just shy of $500K in 2011. Managed Sales Department for local CBS and NBC and combined website. Consistently met and surpassed revenue goals. Finished 2011 at +2% combined vs. Budget, and 98% vs. previous year, making up almost over $575K in Political (+6% w/o Political). Increased Digital 21% vs. Prior Year, and from $50K in 2008 to just shy of $500K in 2011.

    • Local Sales Manager
      • Sep 2005 - Jul 2008

      Manage 6 Local Account Executives to sell local advertising clients for KREM, the CBS affiliate in Spokane. Proficient in Sharebuilder, using to utilize inventory program to help set and hold rates to hit and exceed Local budget. Hire and training for Sales Assistants and Account Executives. Proficient in OSi. Coached AE's to help grow the market and market share. Local station and only grown $50K total over last 8 years, in 2007, Local revenue grew by over $500K. Manage 6 Local Account Executives to sell local advertising clients for KREM, the CBS affiliate in Spokane. Proficient in Sharebuilder, using to utilize inventory program to help set and hold rates to hit and exceed Local budget. Hire and training for Sales Assistants and Account Executives. Proficient in OSi. Coached AE's to help grow the market and market share. Local station and only grown $50K total over last 8 years, in 2007, Local revenue grew by over $500K.

    • Station Manager
      • Jul 2003 - Aug 2005

    • Account Executive
      • 1999 - 2001

Education

  • University of Central Florida
    BS, Secondary Math Education
    1989 - 1991
  • Oklahoma State University
    1987 - 1989

Community

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