Experience

Marvelous Europe

• United Kingdom
• Computer Games
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2020 - Present



Square Enix

• United Kingdom
• Computer Games
• 700 & Above Employee

• European Marketing & Business Intelligence Manager

  • Jul 2016 - Jul 2020



2K

• Computer Games
• 700 & Above Employee

• UK Marketing Manager

  • Mar 2015 - Jul 2016

• Marketing Manager for Asia

  • Mar 2012 - Jul 2015

  • Worked successfully in one of the most difficult and diverse videogame markets, delivering success on new IP and recording year-on-year growth on established franchises.• Product managed triple-AAA console titles across Asian region including the hit BioShock, Borderlands, NBA2K and WWE2K franchises, as well as digital launches such as X-Com: Enemy Unknown (iOS)• Steered Borderlands 2 to be 2K Games’ first - and one of the few Western-developed - 100K+ franchise in the Japanese market, managing media agency, PR activities, retail sales process and trade exhibitions.• Managed PR and marketing agencies both in Singapore and Japan, with a pan-region remit directing on both strategy and execution.• Managed 2K Games Asia Facebook channels and other social media activity.• Worked closely with third-party brand partners including NBA Asia and WWE Asia for co-promotions and clear brand strategies.

• International Product Manager

  • Dec 2010 - Mar 2012

  • Produced clear marketing plans for products in conjunction with the International Marketing Manager accurately positioning products in the marketplace, identifying key market segments and providing relevant reports and analyses.• Effectively used internal and external creative resources to develop and produce high impact assets in timely and accurate fashion• Worked closely with the Digital Marketing Manager to maximise international community via 2K digital channels such as YouTube, twitter etc.• Conduct post-launch sales reviews and suggest re-promotion strategies to ensure products reach or exceed targets.• Demonstrated products to partners, media and trade.• Work closely with Territory offices to provide all required assets in a timely fashion.• Manage budget allocations effectively, with maximum impact and ensuring all approvals are sought and obtained.• Control the international budget and any centralised media buys• Manage and control third party suppliers and agencies where required.• Proactively seek and develop improved communication strategies both internally and externally



The Pokémon Company International

• United States
• Entertainment Providers
• 700 & Above Employee

• International Marketing

  • Oct 2007 - Dec 2010

  • Managed full marketing cycle for top-selling Pokémon games on Nintendo platform (DS, Nintendo Wii & WiiWare), including pre-launch planning, marketing asset development, packaging approvals, consumer events and post-launch analysis.• Present marketing goals, creative direction and key game features for new games to 1st-parties and key licensees• Manage asset creation/asset flow from Pokémon to Nintendo’s central marketing team and local offices, as well as 3rd-party partners (European TV broadcasters) and key licensees (trading card/toy distributors).• Continuous communication with the Product Marketing teams based in the U.S and Japan to ensure that European market nuances and requirements are understood and integrated into global strategy. • Pitching PR ideas and coordinating consumer events including 20-stop “Pokémon Fete” tour with Nintendo UK, and the Pokémon European Championships in London, Paris and Berlin.