Director National Accounts-SLIQ

• Oct 2022 - Present

Chain Director: Kroger

• Jun 2021 - Oct 2022

Chain Account Manager: Kroger Team/HEB/Brookshire's Grocery

• May 2018 - Jun 2021

Please note FIFCO USA is the new name for North American Breweries. After company reorganization and the realignment of the national accounts team, mapped into Chain Account Manager: Kroger Team/HEB/Brookshire's Grocery. Responsible for the depletion, distribution goals, and chain programming/ad execution for six Kroger Divisions, Harris Teeter, HEB Grocery, and Brookshire’s Grocery. Responsible for local divisional calls for Kroger Dallas, Houston, Atlanta, Nashville, Delta, & Mid-Atlantic as well as working with local wholesaler national accounts teams.• Increased shelf facings on FIFCO USA products at HEB 50% in the spring 2019 resets versus spring 2018 resets.• Increased distribution at Brookshire’s Grocery 47% in spring 2019 resets vs. spring 2018 resets.• Secured 1,388 mandated new item placements for Pura Still in Kroger for Spring 2019 sets.• Sold in 2 mandated set items into Harris Teeter for Spring 2019 sets and expanded distribution on 2 core FIFCO USA SKU’s resulting in 455 new placements.• Sold in 2 mandated set items to HEB Grocery for the Fall 2019 sets securing 336 new points of distribution. .• Sold in 2 mandated set items to HEB Grocery for Winter 2018 sets, securing 515 new points of distribution.• Sold in 3 mandated set items to HEB Grocery for fall 2018 sets, securing 197 new points of distribution.• Received Grocery Key Account Manager of the Year Award at the National Sales Meeting in October 2018.• Sold in incremental 10/$10 Seagram’s Escapes programming to Kroger Atlanta Division, resulting in 8,000+ cases in incremental sales.

National Account Manager Texas

• Oct 2013 - May 2018

Please note company was called North American Breweries at this time. Responsible for the depletion, distribution goals, and chain activity for 9 national accounts in Texas, Louisiana, New Mexico, Arkansas, Georgia, Alabama, and Florida. Manages large chain accounts such as HEB, Kroger Southwest & Atlanta, Brookshire’s Grocery, Safeway/Albertson’s, Spec’s, and Costco. • Received National Account Manager of the Year Award of Excellence at National Sales Meeting in 2017.• Grew sales depletions for territory +2.8% in FY 2017, +2.1% in FY 2016 and +1.8% in FY 2015.• Sold in 3 mandated set items to HEB Grocery in 2017 & 1 for 2018. First HEB mandates ever for NAB.• Grew Seagram’s Escapes effective placements in grocery, club, and liquor channel by 1086 placements in 2017 and 911 placements in 2016.• Sold in first ad in North American Breweries history into Kroger SW in 2016 for Seagram’ Escapes. Sold in additional 3 ads for Seagram’s Escapes in 2017.• Managed HEB reset process to grow Seagram’s sales +15% and distribution by 394 net placements in 2017 & +19% and distribution by 206 net placements in 2016.• Received Special Recognition Award at National Sales Meeting in 2015.• Successfully managed both NTX District and National Accounts for Texas for 6 months from 10/2013-March 2014.

District Sales Manager

• Aug 2010 - Oct 2013

Please note company was called North American Breweries at this time. Responsible for shipment, depletion, and net sales per barrel goals for Northern Texas for North American Breweries portfolio. Manages six major wholesalers in the Dallas, Fort Worth, Austin, Lubbock, and Longview markets. Manages one direct and one indirect employees. Manages pricing and price promotions schedule for North Texas.• Exceeded shipment sales plan by 13.8% in 2011 and 6.6% in 2012.• Grew depletions 34% in 2011 versus prior year and 22% in 2012 versus prior year.• Grew distribution 22% in 2011, and grew distribution 8% in 2012• Achieved 1st place finish in West Region Spring Shipment/Depletion Incentive.• Managed two wholesalers in 2011 that received 2011 NAB Wholesaler of the Year Awards.• One of 7 District Managers to win 2010 National Imperial Costa Rica Incentive.• Achieved Cicerone Beer Server Certification in May 2012 and Cicerone Certification in December 2012.• Manages portfolio of 11 domestic, craft, and import brands including Magic Hat, Seagram’s Escapes, & Imperial.• Manages field activation funds of $120,000 to invest in marketing programs, incentives, and media.

Market Category Manager/Interim Brand Operations Manager vitaminwater/smartwater

• Nov 2009 - Aug 2010

Interim Brand Operations Manager-Vitaminwater/Smartwater Recruited to act as Interim Brand Operations Manager for the South Business Unit. Responsible for planning, developing, and activating 2010 plan for Vitaminwater and Smartwater and achieving sales goals for those brands.• Develops and implements marketing programs to grow Vitaminwater and Smartwater sales.• Influences Coca-Cola Enterprises commercialization managers to invest in brands and marketing programs.• Influences key account managers to utilize all feature ad weeks available and to secure incremental displays.• Manages brand development funds of $200,000 to invest in marketing programs, incentives, and media.Market Category Manager Mapped to manage the Active Lifestyle Brands portfolio and sales objectives for the Dallas/Fort Worth Marketing Unit. Manages nine Coca-Cola Enterprises wholesalers in North Texas and their execution of Coca-Cola brands.• Conducts market surveys and checks on execution and addresses successes and opportunities with wholesaler.• Coaches and trains CCE Sales Center, Sales, and District Managers during market trade tours and work withs.• Accountable for delivering business results at the local sales center level (volume, profit, share achievement).

Dallas/Fort Worth Market Manager

• Apr 2009 - Nov 2009

Promoted to manage the Fuze sales and profit plans for the Dallas/Fort Worth Marketing Unit. Manages Fuze/NOS/Full Throttle execution of 11 Coca-Cola Enterprises wholesalers in North Texas.• Develops and executes marketing programs for local key accounts to grow Fuze brands sales.• Trains Coca-Cola district and sales managers on Fuze products and chain programs.• Orders and manages inventory levels of point of sale for entire marketing unit.• Presents business reviews and chain updates weekly to CCE Marketing Unit Vice President.• Prepares and presents sales presentations at monthly sales center meetings.

Area Sales Manager

• Jan 2008 - Mar 2009

Recruited to manage the Glaceau sales plans for the North Texas territory consisting of over 1,500 accounts. Managed the Glaceau execution of four Coca-Cola Enterprises wholesalers in Dallas, Fort Worth, Sherman, and Wichita Falls, Texas.·Increased water sales for North Texas territory 146% for a total of 1.2 million cases for 2008.·Trained Coca-Cola account managers and district sales managers on Glaceau products and monthly chain programs.·Prepared and presented sales presentations monthly at all sales centers.·Managed, trained, and developed four interns during 2008 summer haze program.

Chain Account Manager/Sales Representative

• May 2001 - Aug 2007

Managed and executed sales plans for Anheuser Busch and West Side Beer's allied brands to 27 chain accounts in Grand Rapids area including Meijers, D&W Foods, Spartan Stores, and Rite Aid. Managed inventory, sold incremental displays, and sold in store resets to maximize space and distribution. Managed and executed sales plans for Anheuser Busch and West Side Beer's allied brands to 27 chain accounts in Grand Rapids area including Meijers, D&W Foods, Spartan Stores, and Rite Aid. Managed inventory, sold incremental displays, and sold in store resets to maximize space and distribution.

District Manager

• 1999 - 2001

Promoted to manage the volume and cash operating profit goals for 210 accounts in the Northern Michigan territory. Managed the Petoskey Sales and Distribution Center and its 20 employees.·Managed state key account call for S&K Oil, Bronco Oil, and Holiday Gas. ·Supervised, trained, and developed 3 home market account managers, 1 merchandising sales representative, and 1 distribution supervisor.·Presented and managed 10 local chain-marketing agreements

Distribution Supervisor

• 1998 - 1999

Promoted to manage the distribution of Coca-Cola products in the greater Grand Rapids area. Supervised 30 merchandisers. Hired, trained, developed, and disciplined merchandising staff

Account Manger

• 1997 - 1998

Promoted to execute sales management for 8 major stores in the Grand Rapids area. Ensured adequate inventory of Coca-Cola products to support ad activity.

Merchandiser

• 1995 - 1997