Experience

ALOM

• United States
• Truck Transportation
• 1 - 100 Employee

• Marketing Specialist

  • Nov 2017 - Present

  -Develop the copy, design and production of marketing materials -Run email campaigns using marketing automation platform -Maintain marketing calendar and oversee all marketing collateral and inventory -Administer sales reports and lead management -Monitor and update company website content -Manage and administer online supplier diversity registration program -Create content and collaborate with marketing/sales team on various projects and assignments -Manage logistics for trade shows and events Show less



PROMISE Technology

• United States
• Computer Hardware Manufacturing
• 100 - 200 Employee

• Marketing Specialist

  • Aug 2015 - Oct 2017

  Channel Marketing -Created and designed assets for channel marketing campaigns including Eblasts, white papers, press releases, sell sheets, battle cards, roll banners, etc. -Oversaw registrations onto our channel partner portal page -Managed logistics for all channel marketing events -Developed a marketing calendar to track our region's communications planning, media strategy, and execution Corporate Marketing -Worked in concert with other marketing teams in our company’s different territories and business units -Produced bi-weekly reports of our region's marketing activities and made recommendations about next step actions -Coordinated and executed all marketing requests across different business units in the entire US region -Acted as point of contact between our PR agency and our region's various business units. Tradeshow and Event Planning -Managed the logistics for our company’s presence at various trade shows and events (i.e. CES, NAB, VMworld, etc.) -Negotiated contracts with vendors to ensure that the show stayed under budget while maximizing ROI -Worked with partnering companies on co-marketing strategies Online Marketing -Setup online marketing campaigns on Facebook, Amazon, and Twitter -Optimized entire company website for SEO friendliness -Posted frequent updates on our various social media pages and responded to online comments and messages when needed Show less



Baytech Web Design

• Marketing Manager

  • May 2014 - Jul 2015

  Performed a multitude of roles in the management of our company's marketing initiatives Email Marketing: -Handled all aspects of company’s email campaign, including the design, coding, content, deployment, list management, and analytics Marketing Communications: -Developed content for company website including all case studies, news articles, press releases, etc. SEO Manager -Oversaw the management of clients' SEO campaigns including keyword strategy, monthly reporting, meta content writing and 301 redirects. Clients include: MLSListings, Big Joe Lift Copywriter -Edited and wrote content for clients' websites. Edited company training manuals. Social Media Marketing -Managed company's social media accounts as well as client's social media accounts. Show less



Promise Technology

• United States
• Computer Hardware Manufacturing
• 100 - 200 Employee

• Marketing Specialist

  • 2013 - 2013

  -Responsible for assisting in the development and execution of marketing campaigns and programs -Developed creatives for channel marketing programs -Coordinated tradeshow and event planning -Created layouts and images for email marketing campaigns and handled the deployment of email campaigns -Managed inventory of marketing collateral and event giveaways -Designed and updated internal portal site and product page in distribution partner’s website. -Supported the logistical aspects of major site special events Show less



VastPro Media LLC

• Advertising Services

• Marketing Manager

  • 2012 - 2012

  -Carried out operational processes to successfully deliver email marketing campaigns to consumers -Troubleshoot and develop solutions to operational issues -Provided feedback to product and engineering teams to help drive future product development -Performed thorough testing and quality control to achieve the best campaign practices and results by ensuring content accuracy, link functionality, and resolving any email rendering issues -Completed daily reporting of operation results -Supported Marketing team in the development of email content by submitting creative asset requests for approval -Prepared emails for deployment by modifying HTML coding, image editing to reflect content changes Show less



Coupons.com

• Technology, Information and Internet

• Coupons Processing Agent

  • 2011 - 2011

  -Client services support for Clearing set up and redemption reporting. -Ensure quality control of all data entry processing and payment voucher creation -High volume data entry and bar code scanning -Client services support for Clearing set up and redemption reporting. -Ensure quality control of all data entry processing and payment voucher creation -High volume data entry and bar code scanning



Panomark

• United States
• Real Estate
• 1 - 100 Employee

• Summer Intern

  • 2011 - 2011

  -Responsible for recruiting video content creators to join our company’s video advertising exchange platform -Helped develop an outreach program and engage in contacting qualified video creators to sign up for a creator account -Support, and/or troubleshoot issues when creators open an account or upload videos -Created reports profiling our creator’s audience and drawing power in order to best find a suitable advertising partner -Created email templates for sweepstakes giveaway and creator recruitment and also handled the deployment of emails for our campaigns Show less



Yahoo/WorkForceLogic

• Search Quality Judge

  • May 2009 - Oct 2010

  -Reviewed web search results and perform evaluation tasks as assigned -Responsible for spot-checking results of new employees but also that of current employees to ensure quality management -Used custom built proprietary systems and spreadsheets to analyze results of various Yahoo search related projects. -Helped to manipulate the search results page in order to provide better user search experience. -Reviewed web search results and perform evaluation tasks as assigned -Responsible for spot-checking results of new employees but also that of current employees to ensure quality management -Used custom built proprietary systems and spreadsheets to analyze results of various Yahoo search related projects. -Helped to manipulate the search results page in order to provide better user search experience.