Chris Houston

CEO at LIVE FASHION LIMITED
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Location
United Kingdom, UK

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Experience

    • United Kingdom
    • Wholesale
    • 1 - 100 Employee
    • CEO
      • Jul 2022 - Present
    • Australia
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Chief Operations Officer
      • Nov 2021 - Dec 2022
    • CEO
      • Mar 2018 - Nov 2021

      A full service fashion distribution company operating from our head office in Shoreditch, London with a network of offices and agents that span Europe, the US, Asia Pacific and the Middle East. Since our inception in 2000 our sole aim has been to offer retailers a multi-dimensional distribution approach that doesn’t rely on a set formula. Instead we prefer to respect the needs of each supplier and use our intimate market knowledge to ensure the individual success of each brand we represent. Having pioneered most of the brands we work with within Europe, we truly understand the personal approach required to enable each to grow and prosper at the elevated level. Show less

    • General Manager
      • Jul 2007 - Dec 2019

      Multi brand Distributor of Northern Hemisphere premium, denim, youth & street-wear fashion brands including Mother Denim, Cheap Monday & Lazy Oaf. Reporting directly to UK based CEO. Full responsibility for the P&L and day-to day operations of the Australian business. Responsible for planning strategic objectives of the business and implementing tactics & controls to achieve these. Duties; • Developing & presenting annual business plans (company & by brand) for CEO, and preparing regular updates on planned versus actual KPI's. • Identifying and directing the implementation of business strategy to meet company targets. • Identifying and analyzing domestic and global trends at the macro & micro level and applying these insights to the Australian market to gain competitive advantage across our company offering. • Driving sales throughout all distribution channels, in particular managing our multiple brand offering and ensuring each is curated in order to maximize the opportunities within the Australian market • Ensuring strong recruitment, ongoing staff development and motivation of team to create a dynamic working environment to allow business objectives to be met. • Responsibility for corporate governance & compliance of Australian business. Show less

    • India
    • Real Estate
    • 1 - 100 Employee
      • 2004 - 2007

      Multi-brand Distributor of premium denim brands. Brands included Paperdenim&Cloth, Earnest Sewn, Ksubi (Asia), Sass and Bide (Asia). Reporting directly to the Managing Director. Promoted internally from sales position. Responsible for sales and operations of Australian and newly opened Hong Kong office.Duties;• Reviewing and developing the company’s commercial processes, in particular the account management and marketing functions to maximize growth opportunities.• Responsible for driving sales growth and profit margins.• Managing day-to day operations of sales, logistics and accounts payable/receivables staff.• Implementing operational policy and procedures to achieve efficiency.• Remotely managing HK based sales & logistics team that focused on Asian + Middle Eastern markets. Show less

      • 2002 - 2004

      Reported directly to the Managing Director. Responsible for all aspects of the wholesale sales cycle for 3 premium denim brands. Established sales plans on a seasonal basis to maximize growth in line with Brand/s and Company vision. Duties;• Working with brands and MD to ensure seasonal collections had relevant product for Australian consumers• Pricing collections to meet company margins and compete within the Australian market. • Organizing and conducting sales presentations with 80+ customer accounts.• Conducting in-store sales info & merchandising nights for retail sales staff. Show less

Education

  • Edinburgh Business School
    Master of Business Administration (M.B.A.), MBA
    2018 - 2022
  • Glasgow Caledonian University
    Bachelor of Arts (B.A.), Economics with Politics
    1996 - 1999

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