Ecommerce Manager

• May 2022 - Present

· Set-up and deploy clear channel and customer strategy, including launch plans for new brands and segments; · Develop and own the full P&L for the online business; · Management for key accounts (Catch, Mydeal, Woolworths Everyday Market, Mosaic, Coles Best Buy Online, Alibaba Global - TKOF Program) across UGG Australian Shepherd, EVERAU and TARRAMARRA, experience in Shopify and inventory management software. · Responsible for eCommerce best practice, ensuring fit-for-purpose, platform-appropriate executions.

Co-Founder

• Dec 2017 - Aug 2022

• Strategy thinking of International wine & spirits business development in China market (Especially online business) and responsible for sales achievement in multiple channels. • Company revenue increased 300% during the last 4 years from 0 and reached revenue $ 4 Million USD in FY21. • Company has been the exclusive wholesales of Royal Oportal ( 13% of Port Wine market share in 2019 in mainland China) and the distributers of Pernod-ricard ( Martell, Chivas, Royal salute,etc), Diageo (Johnnie Walker, Talisker), MHD ( Hennessy, Moet). • Sourcing excellent international wine and spirits Brands to cooperate in multiple ways, such as the exclusive wholesales, distributers, Joint-venture or Branding service( PR seeding, Livestream, social account like Wechat, Red, Weibo,etc). • Leading merchant& buying team and Fiance team to well control the sell-through and the stock level and sales performance, crossing import wine by company-self, wholesale for Pernod-Ricard, Diageo and other spirits brands. • Responsible for company ROI, EBIT , Cash Flow and PNL crossing all functions. • Responsible for digital marketing, Import& Logistic sales performance for the company. • Responsible for Risk management, lawyer and PR function for both brands and company.

Deputy General Manager

• Jan 2012 - Nov 2017

1. Responsible for operation and P/L for all channels, mainly focusing on the e-commerce business, such as Tmall, JD.com, PDD, Secoo, Vip.com, Mei.com etc.2. Collaborate with production and supply chain to develop products exclusively for electronic business channels and ensure the implementation of sales plans.3. Responsible for the PNL, EBIT and cash flow on company performance and digital marketing. 4. Responsible for the development of e-commerce business with multiple ways with fully leverage Brand PR resources.

Project Manager

• Mar 2009 - Dec 2011

Project Specialist

• Jun 2007 - Feb 2009

Deputy General Manager

• Jan 2011 - Jan 2012

Intern

• Oct 2006 - Jun 2007

- Assisting institutions to carry out anti-drug publicity for the youth in Shanghai; - Coordinate and organize anti-drug volunteer activities in Shanghai; - Assist in editing the 2016 annual report of the agency. - Assisting institutions to carry out anti-drug publicity for the youth in Shanghai; - Coordinate and organize anti-drug volunteer activities in Shanghai; - Assist in editing the 2016 annual report of the agency.